• Led a small team in social media content creation, paid ads & graphic design for both print and digital platforms• Plan, ideate and develop a content strategy for social media calendar and email marketing schedule, aligning with overarching marketing objectives • Conduct industry research and competitor analysis to optimize strategies that elevate brand perception• Utilising generative AI tools for conceptualizing

• Conceptualized and executed graphics for both digital and print• Identified gaps in marketing efforts and proactively contributed to building a stronger brand presence with increased customer engagement on Instagram (+196% organic reach and +70% followers from 12.2k to 20.8k) and email marketing

• Worked alongside the creative team on projects, including SIDFEST 2021 and Fujifilm’s The Great Migration• Developed graphics and illustrations for marketing materials, such as microsites, social media calendars, and onsite materials

• Assisted in creating graphic visuals for large format prints• Worked alongside the interior design team to produce proposals for clients’ business needs

• Facilitated the H-Team Roving Exhibition at various pre/primary schools• Educate children on the importance of healthy living; such as emotional/dietary/oral health and exercising

• Created graphic visuals for in-house products• Managed customers’ enquiries and housekeeping