I am currently a Sr. Marketing Manager with Guayakí Yerba Mate, where I leverage over a decade of strategic brand marketing experience to drive growth through marketing campaigns across the entire portfolio. At TR Brandsmith, a consultancy I founded, I have developed and implemented bespoke marketing solutions, from B2C marketing to social media and influencer management, all aimed at fostering profitable business expansion.With a background deeply rooted in the Food & Beverage CPG space, my expertise includes brand building, process optimization, and revenue growth marketing strategies. My approach integrates a commitment to align brand values with consumer needs specifically to drive sales in brick and mortar retail.