Responsible for digital personal loan KPI monitoring and product enhancement strategy

*Established the edutech personal loans portfolio project *125% growth achieved in a span of 1 year* Responsible for smooth credit,disbursement and collection operations of the portfolio with a team of 7 members reporting directly.* Single handedly managed the relationship with the partner's stakeholders

* Enhanced sales by implementing merchandise and promotional changes.* Monitoring sales performance by maintaining daily dashboards and gave recommendations to improve inventory accuracy* Maintain and supply content for the website* Monitor company presence on social media* Planned product ranges by coordinating with suppliers and distributors and analysing on the same with internal stakeholders.* Liaising with mall management for any promotional events or activities at the store.* Educate selling teams and account sales staff about the company's goals, visual merchandising directives and product knowledge.

* Project coordination and Revenue monitoring for RCOO* Interdepartmental coordination and work execution.* Dashboard preparation (qlikview)* Competition analysis through Volume Market Share and Industry behavior* Industry Analysis on the basis of market operating rate and macro-economic trends* Campaign management and social media handling* Website and App improvement analysis* Structuring & execution of RCOO/MD reviews,also taking MOM and folloups on same* Detailed variance analysis – Weekly/ monthly/Quarterly* Revenue projection on the basis of daily/weekly trend and Special one-timer business. * Highlighting the ad trends of various categories (Real Estate, Lifestyle, Education etc.)* Seasonal movement of business and Volume projection with current trends and Last year happenings. * Business Excellence and standardization of Ad Sales Business Reporting practices across states

• Worked on an ecommerce website targeting internal employees of Mahindra.• Studied Target audience (internal customers of Mahindra) needs, product demands by taking personal interviews and feedback questionnaire.• Benchmarked other internal ecommerce websites of other companies.• Studied the peculiarities of processes.• Developed the USP of the website and also the differentiation quotient.