Tanya Deighan Wright Email & Phone Number

Coogee, WA, AU

Coogee WA

Sydney, New South Wales, Australia

Various

With a young family, I enjoyed a well earned career break in sunny SoCal whilst my husband served as a RAN Clearance Diver alongside Bomb-disposal peers with the U.S. Navy. Being the SAHM of an energetic toddler it gave me the opportunity to network into the supportive US Military community and also help create a Foreign Ex Pat Military Network. I thrived.

Sydney, Australia

Sydney, Australia

• Brand Manager Responsibilities:
• Create, develop and execute the local strategic platform for Midori trade mark across all marketing disciplines of Midori Glass and Midori RTD portfolio.
• Development of consumer driven TTL marketing strategies to achieve sustainable long term brand growth including NPD scoping to launch.
• Implement a dynamic promotional mix to drive brand awareness and consumer engagement, including traditional ATL and digital media, PR and events and BTL tactics.
• Briefing & implementation of consumer research and promotional plans to internal and external agencies and stakeholders.
• Manage significant A&P budgets within sustainable profit margins.

• Responsibilities:
• Assist the Johnnie Walker team in maintaining #1 Scotch category leadership by delivering long term strategy and yearly brand plans via assigned projects.
• Interpreting local and global research to drive relevance for Australian consumers in execution of BTL activity.
• Briefing agencies and project management of Johnnie Walker’s public relations, relationship marketing & experiential whisky tasting program.
• Australian website redesign and maintenance including RM program.
• Managing a variety of internal and external relationships to ensure programs are delivered with excellence.

• Responsibilities:
• Assistant Brand Manager of the Brown-Forman Premium Dark Spirits, including brand planning, budget management, liaison with external agencies and the global brand team.
• Premium category expert for the Scotch and Bourbon segment.
• Sourcing, agency briefing and launch of Christmas exclusives & gift lines.
• Performing whiskey tastings & educationals to consumers, trade and staff.
• Product training to territory managers nationally to drive category leadership.