Tanya Fields

Tanya Fields Email and Phone Number

Marketing Manager- CRM, Promotions, Affiliates @ SCIENTIFIC GAMES
Philadelphia, PA, US
Tanya Fields's Location
Greater Philadelphia, United States
Tanya Fields's Contact Details

Tanya Fields work email

Tanya Fields personal email

n/a
About Tanya Fields

With a strong foundation in Marketing, Communications, and Customer Relations, my expertise lies in optimizing digital marketing strategies to elevate user experiences and conversion rates. I excel in being able to analyze performance data to fine-tune acquisition campaigns, ensuring target outcomes are consistently met.My success is underpinned by a deep understanding of market research and audience targeting, which informs the multi-channel marketing plans I develop to enhance customer acquisition and retention. The strategies crafted from this data not only drive business growth, but also foster lasting relationships with our clientele.

Tanya Fields's Current Company Details
SCIENTIFIC GAMES

Scientific Games

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Marketing Manager- CRM, Promotions, Affiliates
Philadelphia, PA, US
Employees:
2772
Tanya Fields Work Experience Details
  • Scientific Games
    Marketing Manager- Crm, Promotions, Affiliates
    Scientific Games
    Philadelphia, Pa, Us
  • Resorts Digital Gaming
    Acquisition Marketing Manager
    Resorts Digital Gaming Apr 2022 - Present
    Atlantic City, New Jersey, United States
    • Analyzed campaign performance data to optimize efforts and achieve desired results.• Provided strategic advice on optimizing user experiences for conversion rate improvement.• Created multi-channel marketing plans to drive customer acquisition through email, social media, search engine optimization, and other digital channels.• Developed and implemented strategies to increase customer acquisition and retention rates.• Conducted market research, identified target audiences, and developed messaging for campaigns.
  • Resorts Digital Gaming
    Digital Support Supervisor
    Resorts Digital Gaming Jan 2021 - Apr 2022
    Atlantic City, New Jersey, United States
    • Motivated employees to reach highest professional potential.• Assessed staff performance on a regular basis, providing feedback and coaching as necessary to improve results.• Set performance goals for staff members and helped teams meet important deadlines.
  • Redonkulous Entertainment
    Chief Marketing Officer
    Redonkulous Entertainment Jan 2016 - Present
    Atlantic City Nj
    • Established and maintained relationships with key media outlets to increase brand visibility.• Managed the development of digital content to support marketing initiatives.• Organized events such as trade shows, conferences, and webinars resulted in improved brand recognition.
  • Harmoniousflame.Com
    Editor/Content Creator
    Harmoniousflame.Com Sep 2010 - Present
    New York, Ny
    - Regularly created, scheduled, and updated blog posts 2-3 times per week.- Designed and Implemented Social Media Strategy, as well as various promotions, contests, and events that are aimed at growing blog following- Created the The NYC Indie Artist Review Series, designed for promoting up-and-coming talent throughout the New York City Region
  • Hard Rock Hotel & Casino Atlantic City
    I-Gaming Marketing/ Crm Specialist
    Hard Rock Hotel & Casino Atlantic City Jun 2018 - Jan 2021
    Atlantic City Nj
    • Identified areas of improvement in existing CRM processes, recommending innovative solutions to enhance performance.• Created customized reports to track key metrics such as sales pipeline, ROI, and customer lifetime value.• Maintained library of model documents, templates, and other reusable knowledge assets.
  • Caesars Entertainment Corporation
    Database Marketing Analyst
    Caesars Entertainment Corporation Nov 2015 - Jun 2018
    Atlantic City Nj
    • Developed database marketing strategies to increase customer loyalty and satisfaction.• Optimized database performance by troubleshooting query issues and optimizing table structures.• Analyzed customer segmentation models to identify potential opportunities for growth.• Maintained accurate records of all databases in accordance with industry standards.• Measured effectiveness of marketing, advertising, and communications programs and strategies.
  • Utility Expense Reduction, Llc
    Customer Service/Sales Manager
    Utility Expense Reduction, Llc Jul 2012 - Nov 2015
    Greater New York City Area
    • Trained and Supervised a staff of 12 Customer Service Reps & 11 Outbound Sales Reps• Conducted monthly staff meetings, as well as individual performance reviews when required• Designed and Implemented Customer Service Training Manual for all incoming new hires
  • Entertainment Outlet
    Digital Marketing Specialist
    Entertainment Outlet Dec 2010 - Jul 2012
    New York, Ny
    • Led project management efforts in the development of the Entertainment Outlet Website, Social Media Strategy & corresponding Company Blog• Ensured customer satisfaction and the timely completion of all online orders• Created and implemented sales strategy that resulted in Entertainment Outlet becoming the #1 media seller on Amazon.com, e-Bay, and Buy.com
  • Caesars Entertainment Corporation
    National Casino Marketing Coordinator/Direct Mail Trainer
    Caesars Entertainment Corporation Sep 2007 - Aug 2010
    Atlantic City, Nj
    - Supervised the yielding and coordination of all private charters entering the Atlantic City Market, including 120-seat planes, 30-seat jets, and commercial block seating- Designed and implemented all Direct Mail- related training documents and materials for new hires- Developed business relationships with over 150 Internal and External Casino Marketing Executives- Cultivated market research for targeted demographics in order to drive new business
  • Caesars Entertainment Corporation
    Casino Marketing Represenative
    Caesars Entertainment Corporation Sep 2005 - Sep 2007
    Atlantic City, Nj
    - Managed the booking of all limo/transportation requests, air packages, rooms, event, and dinner reservations for qualified guests, based on theoretical guidelines- Corresponded with Hotel Operations, Player Development, and Casino Hosts to ensure that guests’ needs are met, while providing the absolute highest in customer satisfaction- Implemented new programs and strategies that further drove both market and departmental goals

Tanya Fields Skills

Social Media Marketing Marketing Strategy Event Management Training Blogging Customer Service Market Research Email Marketing Social Networking Online Marketing Entertainment Customer Satisfaction Advertising Marketing Communications Salesforce.com Budgets New Business Development Planning Organizing Organizational Development Direct Marketing Relationship Marketing Customer Acquisition Promotions Direct Mail Customer Relations Microsoft Office Budgeting Problem Solving Project Management Crisis Communications Casino Gaming Hospitality

Tanya Fields Education Details

Frequently Asked Questions about Tanya Fields

What company does Tanya Fields work for?

Tanya Fields works for Scientific Games

What is Tanya Fields's role at the current company?

Tanya Fields's current role is Marketing Manager- CRM, Promotions, Affiliates.

What is Tanya Fields's email address?

Tanya Fields's email address is tf****@****els.com

What schools did Tanya Fields attend?

Tanya Fields attended Stockton University, Atlantic City High School.

What skills is Tanya Fields known for?

Tanya Fields has skills like Social Media Marketing, Marketing Strategy, Event Management, Training, Blogging, Customer Service, Market Research, Email Marketing, Social Networking, Online Marketing, Entertainment, Customer Satisfaction.

Who are Tanya Fields's colleagues?

Tanya Fields's colleagues are Rita Taylor, Christian Schimanek, Joaquin Class, Ruolin Li, 孙振华, Jorge Quijano, Allan Golembieski.

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