Tanya Fields Email & Phone Number

Philadelphia, PA, US

Atlantic City, New Jersey, United States

• Analyzed campaign performance data to optimize efforts and achieve desired results.
• Provided strategic advice on optimizing user experiences for conversion rate improvement.
• Created multi-channel marketing plans to drive customer acquisition through email, social media, search engine optimization, and other digital channels.
• Developed and implemented strategies to increase customer acquisition and retention rates.
• Conducted market research, identified target audiences, and developed messaging for campaigns.

Atlantic City, New Jersey, United States

• Motivated employees to reach highest professional potential.
• Assessed staff performance on a regular basis, providing feedback and coaching as necessary to improve results.
• Set performance goals for staff members and helped teams meet important deadlines.

Atlantic City NJ

• Established and maintained relationships with key media outlets to increase brand visibility.
• Managed the development of digital content to support marketing initiatives.
• Organized events such as trade shows, conferences, and webinars resulted in improved brand recognition.

New York, NY

- Regularly created, scheduled, and updated blog posts 2-3 times per week.- Designed and Implemented Social Media Strategy, as well as various promotions, contests, and events that are aimed at growing blog following- Created the The NYC Indie Artist Review Series, designed for promoting up-and-coming talent throughout the New York City Region

Atlantic City NJ

• Identified areas of improvement in existing CRM processes, recommending innovative solutions to enhance performance.
• Created customized reports to track key metrics such as sales pipeline, ROI, and customer lifetime value.
• Maintained library of model documents, templates, and other reusable knowledge assets.

Atlantic City NJ

• Developed database marketing strategies to increase customer loyalty and satisfaction.
• Optimized database performance by troubleshooting query issues and optimizing table structures.
• Analyzed customer segmentation models to identify potential opportunities for growth.
• Maintained accurate records of all databases in accordance with industry standards.
• Measured effectiveness of marketing, advertising, and communications programs and strategies.

Greater New York City Area

• Trained and Supervised a staff of 12 Customer Service Reps & 11 Outbound Sales Reps
• Conducted monthly staff meetings, as well as individual performance reviews when required
• Designed and Implemented Customer Service Training Manual for all incoming new hires

New York, NY

• Led project management efforts in the development of the Entertainment Outlet Website, Social Media Strategy & corresponding Company Blog
• Ensured customer satisfaction and the timely completion of all online orders
• Created and implemented sales strategy that resulted in Entertainment Outlet becoming the #1 media seller on Amazon.com, e-Bay, and Buy.com

Atlantic City, NJ

- Supervised the yielding and coordination of all private charters entering the Atlantic City Market, including 120-seat planes, 30-seat jets, and commercial block seating- Designed and implemented all Direct Mail- related training documents and materials for new hires- Developed business relationships with over 150 Internal and External Casino Marketing.

Atlantic City, NJ

- Managed the booking of all limo/transportation requests, air packages, rooms, event, and dinner reservations for qualified guests, based on theoretical guidelines- Corresponded with Hotel Operations, Player Development, and Casino Hosts to ensure that guests’ needs are met, while providing the absolute highest in customer satisfaction- Implemented new.

Communications/Graphic Design

Activities and Societies: University Choir, Jazz Band, Sigma Alpha Iota Music Fraternity

Education record