Tanya Peñala Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Managed a team of up to 13 Account Managers for both Toronto and Montreal offices. Guided process, escalations, new product education & execution and system migrations. Managed quarterly revenue pacing including team rev up/upsell goal exceeding $1.0MM quarterly.• Partnered with internal stakeholders to ensure proper technical setup of new/first to market custom products. Exceeded future sales of $1MM• Represented Canada across international councils for campaign and system migrations, new process, training of product rollouts and official company updates. As key resource and process lead for Verizon Media offerings, facilitated and advocated proactive market planning, resulting in minimal client service interruption throughout rollout• Maintained close partnerships with offshore (Bangalore) management team and created opportunities to shift tasks to remote resources to advance process and operational efficiencies for the account management team. Improved reporting optimization, analytics and client service turnaround times• Selected to create and rollout a streamlined training program for the North American account management team; successfully advanced the onboarding process for new hires which was then replicated to improve employee performance across other departments • Facilitated internal stakeholder introductions with team members to provide mentorship/coaching throughout campaign roadblocks and escalations; achieved quarterly renewals/revenue protection goals within the team• Led training and campaign migration for account management team for MSN’s Germany Office when AOL acquired MSN Display Advertising Sales. Proactively educated team of process and systems to ensure prospective issues had timely resolutions; improving overall transition success

Toronto, Canada Area

Post-Sale point of contact for Group M. Holding Co. with a quarterly quota exceeding $2.0MM while managing 4 direct employees.• Promoted to manage and contribute to various interviewing councils for the new AOL hires; led training for new account management members; developed incentive plans and worked closely with internal teams

Post-Sale point of contact for Starcom MediaVest Group agency in addition to smaller agencies and direct clients; quarterly exceeded $2.0MM. Managed end to end execution of campaigns.• Contributed to exceeding quarterly sales quotas for given territory through memorable client service and partnerships• Successfully project managed first to market executions and advanced client trust while capitalizing on great internal partnerships to which resulted in campaign renewals• As a key resource, continued the growth and expansion of external client relationships. Built trust amongst internal departments, supported assigned team in addition to other internal teams; successfully promoted to Team Lead role

Cogeco Online, Imperial Tobacco

Clients included Kraft, Starwood Hotels, Nintendo and Diageo