Tanya Van Kampen Email & Phone Number

San Francisco, California, Us

* Affiliate Program Manager* Strategic Lead Gen Partnerships* Digital Marketing Strategy* Agency Management

San Francisco, California, Us

A digital marketing consultancy specializing in the strategy, management, and optimization of social media and paid advertising campaigns.

Chandler, Az, Us

• Managed digital ad channel including paid social, display, retargeting, podcasts, digital radio, and dedicated email blasts• Strategized new lead gen opportunities with Demand Gen leadership, and coordinated campaign launches with various channel stakeholders including social media (organic), SEM, SEO, content marketing, email marketing• Within first 6 months of employment, collaborated on and launched global partner recruitment ad campaigns, content amp strategy, animated and video ads, and Marketo/Facebook integrations• Increased prospect volume attributed to paid ad channels by 37% between H1 and H2 in 2016• Decreased CAC attributed to paid social QoQ in 2017 by 29% while improving overall quality of prospects resulting in a 96% increase in prospect to opportunity conversion rate of paid social leads• Managed $300K+ monthly advertising budget• Reconciled monthly actuals for all demand gen channels via Allocadia• Managed digital agency relationship and vendor relationships (Facebook, LinkedIn, Twitter, etc)• Project management of Basecamp and JIRA ticketing system and primary liaison between digital agency and internal teams (content, design, copywriting, web development, marketing operations)• Worked closely with marketing analyst on build out of acquisition dashboards, quarterly performance analysis, and program specific performance reviews with stakeholders• Campaign delivery for various internal clients and their goals: Sales (lead gen), Partner Marketing, Partner Recruitment, Customer Marketing, Event Marketing, Product Marketing, Corporate Marketing (PR)• Collaborated with graphic designers, copywriters and multimedia team on creative alignment with campaign strategy• Worked with various stakeholders on the testing of ad creative, landing pages, and ad tools

Tempe, Az, Us

• Managed a book of 30+ high profile brands and enterprise logos producing between $250,000-$500,000 in revenue per month.• Principal job function of managing accounts through various DSP’s and network platforms in order to reach and maintain ROI, CPA, and CTR goals as outlined by client, as well as, managing full delivery and proper pacing of campaign budgets.• Perform duties in all aspects of ad operations: launching and optimization of campaigns, programmatic media buying, performance analysis, reporting, client support and communication, vendor/network interaction, creative and strategic brainstorming.• Play primary role in growing key accounts up to 300% in monthly revenue.• Work closely with various departments including Sales, Creative, and Dev to assist in campaign strategies and solutions for clients.• Collaborated with graphic designers on creative projects by providing copy for ad banners and marketing collateral• Proficient in various DSPs such as AppNexus, MediaMath, DataXu, Chango, and Turn and ad server platforms such as DoubleClick for Publishers• Competent in 3rd party tracking platforms such as DFA and Atlas

• Created & maintained Google Adwords PPC campaigns with a focus on high potential, high dollar spend accounts.• Built, monitored, & optimized custom campaigns relative to client’s advertising goals & budget, making recommendations for enhancements and future campaigns.• Account management of high priority accounts designated by Google.• Analyzed advertising costs & ROI, as well as, market trends for specific industry verticals using tools such Analytics & Insights For Search.• Assimilation & communication of campaign results to management & clients.• MCS team lead with 4-12 Jr. MCS direct reports, managing team workflow in Salesforce.• Performed QA on Jr. MCS campaign builds and optimizations.• Mentored & trained new hires on how to build search, display, mobile, and YouTube campaigns, using Adwords Editor, & Adwords Best Practices.

• Worked in both sales & production before advancing to the Schools Department Manager in 2006 (SR Image Division).• Played key role in department's growth between 2007 & 2008. Department grew by 35% & was responsible for 70% of the profits for 2007.• Supervised & managed the production staff within the Schools Department. Had anywhere between 5-15 direct reports depending on the time of the retail season.• Worked closely with both sales & lab managers to ensure quality control & customer satisfaction. • Managed all senior yearbook accounts. A minimum of 12 major projects in the 3rd & 4th quarters.• Delegated all duties & responsibilities throughout the department.• Managed work flow & strict deadlines.• Managed incoming & outgoing digital property, which also included archiving responsibilities.• Assisted owners in creating integrated marketing and advertising campaigns that included online, print, and direct-mail.• Additional responsibilities included sales, cash/sales reconciliation reporting, answering phones, customer service, reception, ordering supplies, data entry, invoicing, fulfilling orders, general clerical duties, mail room and shipping duties, film archiving, framing, photography assistant, and post-production imaging.

• Assisted Marketing Director with the David Copperfield Illusion campaign, including the creation of promotional materials.• Designed various marketing materials; Created & managed both e-mail & mail campaigns.• Fulfilled orders for public radio clients, which involved managing accounts & customer service.