Manage and coordinate all marketing, advertising and promotional activities for multi-million dollar aftermarket automotive lighting company, including a team of 14, with four direct reports.• Track, report, and analyze all product sales and marketing efforts to determine ROI & KPI metrics, through Google Analytics, Google Data Studio, YouTube Analytics, Facebook Insights, and more.• Work cross-functionally with engineering and sales teams for new product releases and product support. • Oversee maintenance and creation of product listings and advertisements on Amazon Seller Central, resulting in a 165% sales increase Y/Y.• Oversee maintenance of company eCommerce website through Magento platform, including content, data, and search engine optimization for over 4,000 SKUs and 15,000 different listings.• Oversee management of industry-specific datasets (ACES/PIES) through eCommerce website data exports.• Oversee all in-house media generation, including pre-shoot scheduling and strategy, and post-shoot editing to ensure consistent brand image and drive product sales.• Oversee creation and implementation of targeted paid social campaigns designed to increase store traffic and sales, including Google, YouTube, Facebook, and Instagram ads, resulting in over 23,500 purchases YTD.• Oversee creation and development of marketing materials, including catalogs, brochures, product packaging, digital graphics, print advertisements.• Oversee general and segmented email marketing communication to over 216,000 recipients through MailChimp.• Oversee content creation, growth, and community engagement of all social media platforms, including Facebook, Instagram, YouTube, TikTok, and Twitter to a combined audience of over 321,000 followers.• Oversee organization of event and trade show logistics and direct pre-show and post-show marketing materials and communication, including the SEMA Show and the PRI Show.

Oversee the logistics process in an over $52 million store by managing the day-to-day operations of the receiving process, freight flow and replenishment, and backroom inventory management to ensure productivity and to maximize sales and guest satisfaction.• Lead a team of 3 direct reports and 70 indirect reports in completing the day-to-day receiving operations• Involved in developing three team members to team leaders• Maintain workcenter staffing including interviewing, selection, training, and performance management • Plan and implement projects to drive workcenter improvements and payroll management• Contributed to a .5% overall sales increase through backroom inventory management

Managed the hardlines portion of the salesfloor in an over $35 million store by maximizing sales and profit margin and focusing on guest satisfaction. • Lead a team of 4 direct reports and 45 indirect reports responsible for maintaining store brand• Promoted four team members to team leaders and other next level leader positions• Ensured team member retention through various well-being activities as the well-being captain• 12th best Total Operational Score (out of 76 stores)• 4th best Gross Margin Improvement (out of 76 stores)• 4th best Hardlines Divisional Sales Mature Improvement (out of 76 stores)• 6th best Grocery Experience Guest Satisfaction Score (out of 76 stores)• Drove a +6.82% increase in Market sales and +3.9% increase in Electronics sales

I acted as the primary recruiter for Target on Truman State University’s campus.-Responsible for recruiting 14 Executive Team Leaders and Interns on Truman State University’s campus-Facilitated the Career Fair and interview days and maintained communication with the Regional Recruiter-Organized a Leadership Conference, in which seven companies held various leadership workshops-Worked closely with the faculty and staff of the School of Business and Communication Department

For a second summer, I worked closely with store’s senior leadership to gain an even bigger operational knowledge base of a high volume store. I acted as Leader on Duty, where I managed the daily activities of the store and the team ensuring that all tasks were being completed. I again offered innovative ideas to effectively produce results. I impacted the store with a specific project focused on Backroom Freezer/Cooler Location Accuracy, raising the score the red to yellow. I also mentored a group of first year interns, sharing my experience and advice with them.

I performed administrative and supportive functions for the St. Louis representative, including distribution of promotional materials for visit days to over 230 high schools and thousands of potential students. I communicated, coordinated, managed, and organized the task list for myself and another student worker to ensure the tasks are being completed on time.

I managed and implemented the marketing plan by increasing brand awareness through promotional materials, like letterhead, pens, and business cards. I scheduled and promoted workshops to the target audience through email invitations, mailings, the internet, and other media, while acting as a professional face of the company. I also helped build client relationships by sending birthday and anniversary cards to cliental.

I worked closely with store’s senior leadership to gain an operational knowledge base of an ultra-low volume store and offered innovative ideas to effectively produce results. I impacted the store with a specific project focused on Target Café and Starbucks, increasing guest service scores and food freshness scores from red to green.