Tara Bradley Email and Phone Number

Develop and lead a driven, tenured team of 10 Patient Care Coordinators in the Riverside, Palm Springs, Victorville and Ridgecrest geographies. Utilize key resources, strategic planning, sales and operational analysis to effectively balance the quarterly District P & L. Conduct field performance evaluations and facilitate coaching reports to track progress, reinforce individual performance and drive sales and operational results.

Defined, developed and implemented strategic plans to achieve a successful new aesthetic medical device launch in the Beverly Hills geography. Managed the direct selling of aesthetic products; executed pull through programs, events and advertising to patients in a market that requires a high level of product knowledge, procedure expertise, and scientific credibility. Utilized key resources, strong technical presentation skills, and effective territory management to accelerate sales and product uptake with Plastic Surgeons, Facial Plastic Surgeons, Occularplastic Surgeons and Dermatologists.

Developed and spearheaded a focused, high performance sales team of 10 Sales Professionals in the Long Beach, Torrance and Huntington Beach geographies to achieve and exceed defined sales goals. Coordinated across internal functions; resolved issues and served as a technical resource. Delivered training and mentoring to existing and new team members via workshops as well as individual and team coaching. Conducted performance evaluations and managed field coaching reports to track progress. Interfaced with customers to address questions and key issues. Teamed with senior leadership, other district managers and marketing brand teams to deploy sales and marketing initiatives.

Appointed by senior leadership to newly created Continuous Learning Training team. Worked cross-functionally with all business units (Cardiovascular, Metabolism, Central Nervous System, Urology, Oncology and Dermik) to facilitate advanced selling skills, leadership, team building and peer mentoring courses to tenured sales professionals. Facilitated and managed the delivery of the continuous learning training curriculum at all five regional hub offices (New Jersey, Atlanta, Dallas, St. Louis and Phoenix)

Managed the design, development, delivery and evaluation of product and skills training for new hires and tenured sales professionals. Worked in concert with US Managed Markets to drive greater sales force effectiveness. Ensured cross-training and POA product initiatives were in alignment with corporate, area and local business strategies. Partnered with marketing brand managers and directors to understand training needs and opportunities that support greater sales performance through efficient training solutions.

Planned, developed and managed sales strategies for Washington D.C. territory. Established rapport and consulted with customers. Identified customer needs and provided technical, medical and clinical product information and influence to facilitate adoption of products/devices and drive formulary inclusion.