> Led & managed strategic Out of Home efforts for CA Lottery, Dignity Health and previously Jack in the Box, Freeform, Disney Kids & ABC News> Partnered with Digital, Mobile, Social & Brand teams to unify overall tactics to best engage consumers> Presented plans & rode markets with clients to establish trusted working relationships> Oversaw a team of 5 while ensuring a high quality of work is achieved while maintaining camaraderie

> Maintained strong client relationships with Southern California Honda Dealers Association, Valley Honda Dealers Association, Health Net, Tillamook & Qdoba> Strategized & presented Traditional, Digital & Promotional media plans to fulfill client’s marketing goals & directives> Collaborated with partner creative agency to ensure media & creative are in sync> Executed & maintained plan direction to Out of Home, Print, Digital, Social, Mobile, Search, Promotions & Broadcast departments> Tracked budgets & report monthly projections> Led Brand Team> Managed an account team of 9 to handle the daily needs on Harrah’s Casinos from 2006 to 2008

> Daily management of Albertsons & SavOn> Communicated plan direction to vendors, client services, broadcast buying & billing teams to ensure timely, accurate & quality work to meet & exceed client needs> Strategized promotional opportunities to expand client’s reach> Supervised & motivated a cohesive team

> Supervised top 10 Expedia.com markets purchased by buyers: Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, Philadelphia, San Francisco, Seattle & Washington D.C.> Managed the working relationships between the Broadcast Buying, Planning, Account teams & Client for Expedia.com> Oversaw all aspects of the buying process: cost per points, plans, buys, cross platform promotions & posts> Negotiated & purchased Spot TV, Radio & Cable on Mitsubishi Dealers, Bank of America, Expedia.com, Monster.com, Revlon, CiCi’s Pizza, Snapple, Bank One & Baskin Robbins> Tracked, monitored & maintained all media buys through regular buy maintenance: spot times, makegoods, revisions, post buy analysis> Restructured & implemented improved assistant buying guidelines