Tara Baker Email & Phone Number

• Responsible for the onboarding of new clients for our Insurance Agency marketing services.• Establish and maintain client's Local Listings (e.g., Google My Business, Yelp, Bing, and Facebook) to improve SEO.•Work with new customers to identify goals and preferences in launching their new company website.•Work closely with team leads to manage end-to-end project delivery. • Develop and schedule client's social media content calendar.

Developed customer relationships that promoted retention and loyalty. Served as the lead point of contact for all customer account management matters while executing procedures to facilitate a quality customer service experience.

Design, implement, and oversee the marketing programs for over 10 service centers. Create and execute marketing campaigns to build brand exposure and gain engagement across the digital landscape. Train employees on social media best practices, trends, and industry standards. Manage company listings through Yext and Google My Business. Maintain corporate and local social media accounts while tracking daily metrics. Use keyword tools to optimize website and content for SEO and SEM. Track analytics and create reports utilizing Google Analytics.

Managed all social media (e.g., Facebook, LinkedIn, and Instagram) platforms while working closely with the VP of Sales and CEO. Initiated a series of marketing campaigns including email, print, and digital. Crafted concept and content for direct mail campaigns and blogs. Assisted in the execution of meetings, client entertainment and tradeshow events. Social Media & Community Management: Established strong social media presence across Facebook, Twitter, Instagram, LinkedIn and other key sites for the company. Launched company’s Instagram focusing on industry tips and company updates. Content Development: Produced series of 6 educational videos showing how to use equipment and tools. Email Marketing: Revamped email marketing content plans and schedule. Grew social media through smart content curation, effective engagement, and targeted advertising. Introduced video marketing as a way to grow followers on Facebook and Twitter.

Greater Atlanta Area

Developed broad range of marketing materials including press releases, newsletters, announcements, and presentations. Established and managed social media presence after identifying opportunity and volunteering to take on extra work. Assisted with the design of organization’s first website, helping to translate newly defined brand guidelines into a compelling and engaging web presence. Spearheaded the development of the first media kitCoordinated and executed the brand's annual conference for 3 years with a drastic increase in attendance. Negotiated event cost of services to be provided, in line with the budget provided. Work collaboratively with functional departments to plan and execute events that promoted the brand’s goals. Contribute to the creative process of events, including strategy and design.

Huntsville, Alabama Area

Developed, implemented and helped drive the marketing portion of the district-based market plans down to the office levelWorked with District Managers to identify and prioritize marketing opportunities in the district on a weekly basisAssisted Office Leaders in the development and execution of office-level local marketing plans that address the strengths and opportunities of the office staff and retail trade areaLed local marketing event/ street team tactics that offer a high opportunity for growth in the District

Tuscaloosa, Al

Encouraged the youth's character building skills through weekly sessions of interactive activities.

Northport, Al.

• Assisted with our various events including Casual Day and the West Alabama State Fair. • Assisted with every day public relations including newsletters, news releases, design work• Raised public awareness and interest of the agency and its events/initiatives through various social media platforms.

Tuscaloosa, Al

• Gathered stories independently for the newscast• Edited all footage in a timely manner• Wrote creative and informative scripts for producers

Tuscaloosa, Al.

Coordinated and planned an annual show that exceeded 1,000 guestsResponsible for all social media platforms (Facebook, Vine, Twitter, and Instagram)Directed a small marketing committee of 6 Exceeded sales quota each yearKept promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders, and verifying receipts.Coordinated and Assisted with event setup and break down Created Proposals in order to secure sponsors to fund the event.