Tara Hayes Email & Phone Number

Washington, Dc, Us

Baltimore, Maryland, United States

Provides direction, guidance, and leadership in establishing a vision for engagement, working to build brand awareness, coordinate a social media strategy, and organize promotional events to present an appealing, cohesive narrative to the publicConsults with client to identify key messaging points, determine brand persona, and establish actionable steps for executing internal and external marketing campaignsFacilitates comprehensive content management with exemplary attention to detail, ensuring thorough documentation and filing of all messaging, media, publications, and correspondenceLeads the strategic planning, design, and approval of marketing collateral including signage, sales visual aids, social media content, and other various written, printed, graphic, and electronic materials

Columbia, Md, United States

Developed and executed digital marketing strategies based on client-specific objectives, identifying requirements, developing narratives, and leveraging client capabilities, resources, and goals to optimize delivery, implementation, and engagementEmployed strong organizational skills to maintain project timelines while delegating tasks to team members, managing budgets, preparing project documentation, and implementing solutions to issues that ariseDirected organic social media efforts, overseeing the conceptualization and implementation of content designed to engage audiences across social platforms through SEO optimization, occasionally used as paid postsWrote, edited, and published blog postings and magazine articles optimized for web copy based on best SEO practices and testing creative performanceProduced successful direct response email campaigns by testing subject lines and email content and optimizing toward top performersDemonstrated an understanding of marketing communication and industry trends while supporting the development of marketing campaign content and strategies, offering insight into new approaches and best practices for increasing exposure

Baltimore, Maryland, United States

Provided operational support to the marketing departmentOversaw monthly billing, provider payments, and data collectionCreated marketing collateral to advertise events on behalf of clients, providing logistical oversight to ensure proper levels of materials were available at all times

Baltimore, Maryland, United States

Started with BHS as a temp under Robert Half, brought on to support rebranding efforts

White Marsh Station, Maryland, United States

Worked with guests to find and select the best product for their needsAssisted with check-out lanes, price accuracy, and fitting room as needed

Washington D.C. Metro Area

Researched industry trends to build a marketing strategy for new legislationEdited promotional videos and photographsEnsured successful company communication by preparing internal and external email blasts for mass distribution

Baltimore, Maryland, United States

Researched, developed, and implemented marketing strategiesComposed blogs for various clients

Baltimore, Maryland, United States

Developed marketing strategy and managed opportunities, overseeing social media accounts including optimizing content implementation, outreach, and audience engagementFostered improved community relations by creating and distributing a monthly client newsletter

Elizabethtown, Pennsylvania, United States

Managed a team of seven copy editors responsible for editing articles and final proofs for news, features, opinion, and sports sections to ensure accuracy of syntax, grammar, and AP StyleCoached student writers to improve their writing abilities through weekly feedback sessionsDeveloped expertise in AP Style and copy editing techniques/symbols

Elizabethtown, Pennsylvania, United States

Drafted feature articles for the town newspaper, providing digital images to support

Elizabethtown, Pennsylvania, United States

Wrote alumni and current student profiles for the College's new website

Bachelor Of Arts (B.A.), English, Professional Writing; Minors: Creative Writing, Communications

Activities and Societies: Relay for Life, Etownian, Newman Club

High School