Tara Hayes Email & Phone Number

Rochester, Ny, Us

New York, United States

Haygency is a dynamic and creative full-stack marketing solution engineered by former agency experts to (finally!) integrate marketing strategy with operational workflows to produce cohesive, omnichannel and scalable programs. Our comprehensive services are designed to close the gap between ideation and execution to amplify your organization's reach and results both on and offline.Things we're into: • Finding your 'first' followers and starting a movement• Organizing your team and processes to maximize bandwidth (and activate in multiple markets)• Integrating your business with the local community for organic growth• Identifying partnership opportunities to bring big ideas to market• Building blueprints for content creation (it doesn't always have to be laborious and expensive)• Helping you stand out on saturated social media platforms• Acting as a translator between you and your key demographics so you can actually reach them • Coming up with creative ways to constantly stay in front of your audience(s)• Planning and project managing across departments for maximum campaign impact • Designing and optimizing your online touchpoints for better funnel performance• Throwing a party people will talk about• Showing you your ROI so we can do it all over again

With a diverse background in strategic positioning, organizational management, operations innovation, tactical execution, and in-house as well as agency experience — I am a critical partner for leading brands in the cannabis, retail, D2C, F&B and tech industries. Both agile and creative, I provide comprehensive branding and marketing solutions to bring the "what ifs" to life with clarity and efficiency. An active participant across my select roster of clients - I integrate seamlessly with existing teams to simplify project management and drive enthusiasm around results.

New York, New York

Meyvyn merged with A.P. Keaton to form a uniquely robust on/offline agency anchored in the liquor, cannabis, beauty and CPG industries. We excelled in client relationships — providing 360 solutions for our partners which included:• Brand Development and Identity Work• Rebrands + Brand Pivots• Packing Design + Creation• Multichannel Marketing + Sales Strategy• Social Media Strategy, Management + Paid Social• Content Marketing and CMS Support• Traveling Content Creation (Photo, Video, A/R, V/R)• Media Buying• Retail Strategy + Store Design • Partnerships + Influencer Relationship Management• Events + ActivationsTL;DR: We take brands and introduce them to the world creatively, cohesively and collaboratively.

New York City Metropolitan Area

Bridges General fused convenience with community using hospitality and smartly engineered amenities to differentiate itself from the uninspiring model of modern convenience. By reimagining the small-square footage footprint in retail, Bridges collaborated with innovative brands and entrepreneurs in the F&B, wellness, beauty, cannabis and tech sectors to curate an unparalleled offering for the conscious consumer• Oversaw brand growth from one to three markets and implemented key components to increase stability while scaling.• Initiated, implemented and maintained a holistic marketing strategy starting with unlocking awareness all the way down to retention-drivers including the first bodega rewards and referral program• Identified, initiated and grew key partnerships per product category to drive revenue and brand sentiment while expanding our consumer base through retail exclusives and activations• Reimagined store design and branding including integration of experiential technology leading to +80% YoY growth• Created and managed budget/bid/build process for all NSOs• Created and developed online ordering platform and subscription concept for external revenue generation driving locations to profitability• Sourced and implemented POS and inventory management platforms to increase supply chain efficiency while decreasing opex• Oversaw real estate and lease negotiation, SKU offering, marketing calendar and outreach, training and staff development content, P&L management, PR copy and messaging, construction project management

San Francisco, California

FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970s.• Managed NSO process during initial retail expansion to open first five brick and mortar locations (LA, NY, SF, Dallas, Aspen)• Created NSO playbook outlining end to end workflows for a growing operations team• Created and implemented corporate and retail policies designed to attract, retain, and develop talent as well as adapt to legal requirements unique to markets• Developed physical event strategy to complement digital marketing calendar to increase consumer touchpoints and drive brand awareness• Created target influencer outreach strategy per market to drive social media presence while supporting retail sales targets

San Francisco, California

Warby Parker drives relationship-building, community, hospitality and creativity. Joining the team at the 5th brick and mortar location — I had the opportunity to contribute to the standardization of the NSO process, retail reporting cadence, and store culture in a unique and intimate way. • Oversaw San Francisco, Palo Alto, Berkeley and San Jose locations• Developed the business acumen and retail reporting training for Leadership teams• Supported the creation of Pilot Programs for new store technology and customer experience strategies in specific markets• Head of West Coast recruiting and development training for Store Leaders • Facilitated Bay Area NSOs• Managed Social Innovation + Volunteer calendar and community outreach for west coast stores• Content creation for expanding onboarding materials for new hires• Ran record high NPS scores for highest volume west coast location

San Francisco, California

Worked across Melrose, Abbot Kinney, Brentwood, San Francisco, Aspen and Las Vegas locations to bring continuity to in-store experience and help teams cultivate synergy between digital and physical brand touchpoints. Store Expansion and NSO • Managed construction and operations processes for west coast boutique locations • Created OpEx management toolkit for scalable opening process• Managed recruiting and hiring for new boutique and outlet locationRetail and Operations Management• Created a new personalized shopping service (in-store and virtual) to increase customer connectedness to brand• Developed employee and management educational materials to promote selling culture in store through associate development and client communication. • Partnered with Creative and Visual teams to create merchandising strategies unique to markets• Developed and implemented boutique event strategy and guidelines• Managed loss prevention/inventory with <1% shrink consistent across multiple locations• Developed neighborhood network strategy to support client retention and drive stores to achieve sales projections

Greater Los Angeles Area

The sibling agency to DSD Publicity, I supported FrontPage Firm during their agency launch, leveraging innovative social media and influencer strategies to quickly build brand equity for the firm. Scope of work included:• Ideating, pricing, pitch and executing holistic social campaigns for both brands and individuals• IRL activation strategy to mirror digital efforts in physical spaces• Identifying and connecting with target influencers at the beginning of influencer culture to grow brand awareness for clients• Robust community management and ad campaign management to drive channel growth targets• Draft and distribute press and news releases

Greater Los Angeles Area

• Managed 7 Los Angeles locations • Drove store sales across all locations to end 2013 +29% to plan• Implemented individual social media accounts across store locations to drive market-specific campaigns geared toward client retention and increased revenue• Managed and executed all new employee onboarding for LA area • Ran highest conversion rate in all of the West Coast• Implemented clienteling guidelines and training program for high volume locations• Developed coaching workshop material for new managers• Facilitated product knowledge meetings for new hires

Los Angeles, California, United States

Worked side by side with clients and influencers in boutique firm environment specializing in multi platform coverage and image management with heavy presence in both event and digital arenas. Designed, authored and distributed press releases, social media copy and messaging hierarchy for client's products, releases, digital campaigns and appearances. Clients:Naitia Kirkland - "Lil Mama"Vanessa Bell Calloway Kevin Frazier (OMG! Insider)TV One

Journalism, Public Relations/Image Management

Activities and Societies: Society of Professional Journalists, Public Relations Student Society of America

Bachelor Of Arts - Ba, Journalism