Tara Broughel Email & Phone Number

Asheville, NC, US

Leads large-scale client project implementation team, with focus on data & analytics, A/B testing, front end development and customer UX projects that deliver non-profit client revenue and marketing goals.

New York City Metropolitan Area

Team achieved record breaking small gift/digital revenue performance of $100m+ in FY22 with consecutive year-over-year growth from FY20-FY22. Salesforce Marketing Cloud Product Owner, Lead MarTech Strategy. Lead organizational rollout & implementation of SFMC.Working with agency partners and internal stakeholders across email, paid and owned channels.

Greater New York City Area

• Established intake and workflow process for managing design, video, content and digital projects at UNICEF USA Marketing & Comms team
• Created campaign briefs, established goal-setting exercises and executed multi-channel marketing campaigns against the brief.
• Allocated resources of design/digital/content/digital teams using workflow insights
• Prioritized work of Marketing and Communications team based on organization-wide strategic plan and performance insights
• Established planning processes with organization-wide stakeholders to ensure projects are aligned with organizational goals
• Oversaw Marketing & Comms budget

Greater New York City Area

• Part of core team who transitioned UNICEF USA from proprietary Convio/Blackbaud site to Drupal/Salesforce platform stack.
• Managed intake and triaged internal UNICEF USA website changes and updates.
• Allocated resources of Digital Platforms team for both front end and back-end development needs
• Created front end website assets like donation forms, landing pages and registration forms

• Established and managed UNICEF High School Club Program, a nation-wide program of 250 student-formed clubs that educate, advocate and fundraise on behalf of UNICEF
• Co-managed the UNICEF Tap Project volunteer program: A grassroots campaign to raise awareness and funds for UNICEF water, sanitation and hygiene programs

• Drafted U.S. Fund for UNICEF proposals, donor reports and program statements on UNICEF Health, Nutrition, Water/Sanitation, HIV/AIDS, Education and Child Protection programs

• Information Management: Identified and evaluated relevant humanitarian documents to emergency section of ReliefWeb site www.reliefweb.int.
• Analyzed relevant Spanish language documents for publication to Reliefweb site.
• Researched methods to expand coverage of HIV/AIDS on Reliefweb site which culminated in greater exposure of HIV/AIDS on the website.
• Evaluated the humanitarian impact of natural disasters for their potential inclusion in Reliefweb natural disaster coverage and updates.
• Coordinated on-going Reliefweb outreach and partnership development.
• Publication of annual reports and policy papers to the ReliefWeb “Policy and Issues” section.

• Created and managed communication networks with military public affairs officers, military investigators and members of the media in order to investigate alleged incidents of abuse by the U.S. Military against those.
• Compiled, edited, updated and managed a database on alleged incidents of abuse by the U.S. Military against detainees in the “War on Terror.”
• Provided research and drafted documents to be filed under the Freedom of Information Act in order to investigate cases of alleged abuse.

• Conducted classroom lessons and curriculum planning for Mathematics and Science students in a class for learning disabled, emotionally disabled and speech-delayed children.
• Modified state mandated curriculum to match the educational needs of individual students by preparing Individualized Education Plans.
• Drafted and implemented behavior management plans to address the needs of emotionally and behaviorally disabled students.

Bachelor'S Degree, History

M.A., International Relations And Diplomacy

Activities and Societies: Assistant Editor on the Whitehead School of Diplomacy's Journal of Diplomacy, 2007

M.S., Education

B.A., History

Education record

Master'S Degree, Education

Education record