Tara Coates, Crps®, Crpc® Email & Phone Number

Providing investment solutions to institutional intermediaries, retirement plan consultants, advisers, and their clients in the southeast region (GA & FL).

Supported our subadvised partners by:Building relationships with national sales desks through outbound and inbound calls.Providing external sales support in the field. Collaborating with marketing to develop promotional materials.Raising T. Rowe Price's brand awareness and fostering client loyalty by presenting firm thought leadership, market updates, and value-add programs to financial professionals.

Launched and led content strategy for a refreshing, award-winning podcast aimed at retirement savers, "CONFIDENT CONVERSATIONS™ on Retirement," in October 2021. As Chief Content Creator (How's THAT for alliteration?), I selected topics, speakers and script direction. I also integrated T. Rowe Price's retirement messaging strategy, proprietary research, and brand purpose in various content vehicles. This included social posts, annual reports, blogs, and presentations.Launched and led content strategy for a refreshing, award-winning podcast aimed at retirement savers, "CONFIDENT CONVERSATIONS™ on Retirement," in October 2021. As Chief Content Creator (How's THAT for alliteration?), I selected topics, speakers and script direction. Created communications integrating T. Rowe Price's retirement messaging strategy, proprietary research, and brand purpose.

Created insights for institutional, intermediary and individual audiences focusing on T. Rowe Price's proprietary research on retirement topics and financial behavior as well as financial education.

Washington Dc

Supervised and coordinated online programming of work and financial content on AARP.org, working with several well-known experts in the areas of Social Security, personal finance and encore careers.Served as the editorial project lead for Boomers@50+, a year-long look at the last group of the Baby Boomers turning 50.

Washington D.C. Metro Area

Interim assignment in the State and National Group division of AARP focusing on Campaigns Outreach. Wrote Letters to the Editor, OpEds, press releases, newsletters and e-mail communications on organizational issues such as: caregiving, financial security, affordable utilities, voter engagement and scams and fraud. Wrote speeches and blogs for executives and helped identify interview subjects for media.

Washington D.C. Metro Area

Oversee editorial projects for AARP.org, AARP The Magazine and AARP Bulletin on financial and retirement/career topics. Assigning editor, writer, blogger for AARP print publications and website. Project manager for AARP Savings Challenge and AARP Pay Down Your Debt Challenge.Contributed to and edited multiple e-books published by AARP.Consulting producer to "The Cheap Life," an AARP-produced series for YouTube.

Aarp

Responsible for coordinating promotional plans with online marketing, social media, media relations and internal communications.Assign stories on financial and career topics for AARP.org website.Project manager for AARP Savings Challenge and AARP Pay Down Your Debt Challenge.

Responsibilities included editing, planning and presenting news on the health information Web site revolutionhealth.com. Oversaw editorial content about various medical conditions. Coached subject matter experts on blogging and worked extensively with the online community.

As part of The Sun's 24/7 news operation, oversaw all sports programming and served as weekend news editor. Responsibilities included editing, planning and presenting sports news on the Web site that grew from eight to 30 million monthly page views. Worked closely with the Sun's newsroom reporters on blogging and podcasting. Identified third-party content partners and supervised several employees.

Award-winning coverage spanning high school, college and professional sports for a variety of newspapers. Honored by Virginia Press Association and Associated Press Sports Editors.