Tara Datchens Email & Phone Number

Emsworth, Gb

Santa Monica, California, Us

Santa Monica, California, Us

Creative storytelling specialist: I lead all user generated content coordination and customer story content production for Ring International.I then adapt and customise each customer story to secure high value PR coverage, organic and paid social media content, in store and online retail placements and owned blog content.

Santa Monica, California, Us

Responsible for social media content creation for Ring's social media channels in Europe (UK, DE, NL and FR).

London, Gb

Working exclusively on Nissan UK creating content and coordinating ongoing paid and organic social media activity with teams both internally and externally to Nissan.

London, London, Gb

• Interim role working with internal and external teams to lead social and content communications across global social channels.

London, Gb

• Working exclusively on Canon EMEA for a major brand activation across 19 European markets.

Chicago, Il, Us

• Brands: Adobe EMEA, Actimel, Toblerone Global, L'Oreal Essie, Great Western Railway, Honda, Smirnoff Western Europe, Symantec, Patron, Carte D'Or, Johnnie Walker, XLS-Medical, Hakkasan Group, npower Business Solutions, thebar.com.• Global and European community management across Facebook, Twitter, Instagram and YouTube including managing markets and developing toolkits for social activations.• Tone of voice: developing strategy in conjunction with clients and rolling out practically across wider Community Management team.• Content ideation, briefing, overseeing creative teams, implementation and evaluation.• Editorial sign off for all social content across the agency.• Creating reactive social content, monitoring breaking news and trends responding in real-time to trending topics by quickly developing creative ideas and pitching to clients.• Managing a team of 4 community managers, ensuring the quality of work remains consistent across all brands. Training and development of junior team members. • Participating in new business pitches, content analysis and presenting strategic content recommendations.• Working across multiple markets to deliver content calendars and social toolkits, liaising with multiple stakeholders.• Live coverage of large events such as festivals, photoshoots and award shows, live tweeting, capturing content and broadcasting to communities in real time. • Reporting and analysis: creating and adapting content so that it works harder for brands.• Leading partnerships with key platform contacts to ensure colleagues across global agency network are adopting best practice and maximising opportunities on major social platforms.• Engaging with influencers and identifying opportunities for strategic growth.

Chiswick, Greater London, Gb

Brands: Mitchells & Butlers, North Middlesex Hospital, Nuffield Health, Them (agency marketing).• Devising creative content campaigns and strategy for all agency brands, writing all copy and briefing design.• Presenting ideas and strategy to clients, participated in a number of new business pitches.• Creating and developing an appropriate tone of voice for different types of brands.• Managing junior creatives and freelance community managers to ensure quality and consistency of content delivery. • Running regular training sessions for clients on social media best practices, creating instructional videos and writing toolkits.• Community management for a number of major UK pub chains part of the Mitchells and Butlers brand.• Paid social experience: planning and executing Facebook and Twitter ad campaigns - reporting on results• Analysing monthly social stats, compiling reports and making recommendations following campaigns.• Experience running online competitions and social listening.

London, Gb

- Initiated social media presence for Razor: set up blog, Facebook, Twitter and Pinterest accounts. - Engaging with influencers and fans of the brand to promote the Razor image. - Content creation: copywriting, design and devising new ideas for social channels- Managing company website: writing all new copy, ensuring content is updated and monitoring traffic through Google Analytics.- Responsible for intern program at Razor: interviewing, inducting and developing skills.- Training of new staff on social media ensuring everyone is switched on for the brand.

- Social media training for sales staff, I ran training sessions and one-to-ones to get the company online. - Supporting PR/Marketing departments, marketing new spots online, liaising with publications, logging reels in and out to agencies.- Ensuring the smooth running of the office, welcoming guests, ordering stationery, courier, restaurant/travel reservations, answering phones and transferring calls, - Supporting Production freelancers, working as production assistant, sourcing props, booking cars/couriers, pencilling crew, managing work experience and runners in house for productions.

London, Gb

In house runner for post production. General hospitality and client services ensuring editors and producers had everything they needed. Reception cover, petty cash and organising taxis/couriers.

Dealing with all aspects of marketing, promotion and PR of three Student Villages. Managed the redesign and build of a pioneering Student Accommodation content management system which allowed all rooms to be booked and allocated online - the first of its kind in the country. (http://www.cubedroute.com/showcase/student-accommodation-services/)Management of lettings, allocation of rooms and dealing with all facilities requests and contractors.

B.A (Hons) Social Science, Politics And Sociology

Music Production (Part Time)