Tara De Nicolas Email & Phone Number

New York, Us

New York, Ny, Us

- Leading the global demand generation teams (global campaigns, events, email marketing, paid media, content, organic social, data insights, and NA field marketing), along with EMEA marketing and customer marketing. - August - January 2024, acted as the interim leader of the communication and brand teams (brand, AR, PR, communications, creative).

San Francisco, California, Us

Lead cross-functional collaboration across all of marketing to deliver multi-channel strategies to drive efficiencies and growth.

San Francisco, California, Us

-Lead the Demand Generation Global Campaigns and virtual events teams.-Develop, coach and hire team of high performing campaign, content and event managers across AMER, APJ, EMEA and Public Sector in support of scaling global marketing for a $500M search business -Led the development and launch of a new optimized global campaigns, paid media and global events strategy to align under 4 global campaign themes with targeted personas and journeys driving a 25% increase Q/Q since launch -Led the creation of a programmatic and thematic global DG virtual events strategy and the supporting processes/mechanisms to drive toward business goals with a 35% increase Q/Q since launch

Seattle, Wa, Us

-Led, hired and coached a multi-layered high performing team across the Americas of 50+ digital marketing managers, campaign managers, paid media mangers, and event managers in support of a $51B+ cloud services business-Oversaw all virtual and live events (~300) in Americas to meet KPIs and drive toward organizational goals -Drove execution to acquire new customers, accelerate migrations, and deliver pipeline to support growth objectives with an omni-channel approach across owned and paid marketing*Scope expanded to lead Americas Marketing Digital Marketing, Campaigns, and Paid Media, in addition to all AMER Field Events in Q4 2020. -Led the AMER Field Events team to define the strategy and drive the planning process to execute ~300 large-scale live and virtual events in the Americas.- Led the development and continued optimization of first-ever executive event and executive event content strategy - Hiring bar raiser in training (BRIT)

Seattle, Wa, Us

Led PR across three verticals to develop and drive PR strategies for proactive media placements and handled reactive inquires

Seattle, Wa, Us

-Led the marketing/branding transformation strategy to increase brand awareness, drive book launch sales (print/Kindle/Audio) and increase engagement for Amazon Publishing and Kindle reading programs -Hired/developed/coached high performing large team of marketing managers on 350+ go-to-market and branding campaigns per year across a variety of channels for both owned (email, apps, website merchandising), influencers and paid media -Developed multi-touch attribution models on brand performance, PR hits, digital, social media and influencer marketing (results enabled 20% Y/Y budget increases) -Launched first-ever branded Amazon Publishing global social media channels and evolved strategy to grow social media followers and increase engagement -Led the first-ever influencer marketing strategy to drive brand awareness and book sales, while also building attribution model to properly track and attribute the impact paid influencers were having on each campaign -Developed brand voice and messaging/creative strategy to engage both industry and consumers, overseeing the implementation of that voice across creative/copy, merchandising, social media, influencer marketing and website -Oversaw creative team across assets and copy on all digital, print and social media campaigns -Developed and oversaw worldwide book festival brand activation events strategy and budget -Managed worldwide budget with results that drove 50% Y/Y budget growth for three years in a rowSelect Accomplishments:Bizbash Magazine's 2018 Top 500 People in Events in North America

New York, Ny, Us

-Led the launch, marketing and branding strategy for first-ever Fintech investment platform, ThorVest -Cultivated new high-net-worth investors online to invest in $15B international real estate portfolio -Implemented brand, website, marketing, SEO and social media strategies to acquire net new high-net-worth investors

Georgetown Consulting Group is a marketing and PR firm that works in the areas of tech and lifestyle products to produce capital raising campaigns, marketing/branding campaigns and media pitching.- Developed media strategy/planned marketing for large scale ($600,000+) online fundraising (crowdfunding: equity and donation based) campaigns - Led planning to adhere to compliance (JOBS Act 506b and 506c) requirements for selling securities online - Cultivated and maintained a pipeline of high-net-worth investors (64+) to introduce to potential investment and non-profit opportunities - Developed high-net-worth investor/sponsor/donor/media introductions and “Influencer” marketing programs- Secured (earned) media placements - developed content marketing and PR strategies to secure media placement (print, online, blog) - Coached startup and non-profit clients on the "Lean Startup" and "Minimum Viable Product" approach - Created strategic marketing plans across all media channels (website, blog, print, social media, press releases) to raise funding and brand awareness (19 clients) - Client highlights included: Washington Kastles, Brivo Labs,Tasty6, StartupLand, Becky’s Fund, Great Meadow Foundation, Story House Productions, Accounting 4 DC, BlowDryNow, RocksBox, DogWays,VitusVet, Brivo Systems, nvite, WHS, WARL, Inn at Willow Grove, Springfield Town Center.Speaking and Media Highlights: • Featured Speaker '15 Fundraising/Marketing Technology - Koch Institute • Panelist '14 1776 Crowdfunding Event • Featured Speaker '14 EventBrite/BizBash Magazine Conference • Georgetown University '14 and '15 Advisor for the Startup Hoyas incubator program • Bullis School '13 "Lean Startup - Minimum Viable Product (MVP)" Advisor and Shark Tank Competition Judge

Washington, Dc, Us

• Created first-ever luxury fashion focused marketing and crowdfunding platform with an annual fashion event attended by 1.7K influencers that delivered $4.4M+ in revenue to the Humane Rescue Alliance.• Planned and led the financial, sponsor, business development, crowdfunding strategy, major gift, marketing, media relations and branding strategy.• Managed all budgets and spending for the program, totaling $5.3 million • Exceeded revenue goals yearly by an average of 38% for 7 consecutive years during my tenure as creator and Executive Director.• Forged relationships with 96 sponsors and major donors, representing over $1.9MM in cash donations• Led team of 3 full-time staff and team yearly of more than 145 committee members and fundraisers to each raise a minimum of $5K during the 9-week fundraising campaign. • Secured regional, national and international media coverage leading to hundreds of positive press hits; interviewed and/or appeared 68 times in more than 43 media outlets• Created targeted e-blast campaigns sent to 20k+ individuals and planned strategic list expansion • Social Media: Engaged, activated and grew support through a vibrant social networking presence (0-6K)• Led the Fashion for Paws web development team; oversaw all aspects of website design, creative, content/communications, marketing collateral, crowdfunding strategy, branding and SEO• Developed metrics to measure growth and success quarterly; created corresponding strategies to reach goals and course correct as necessary. Speaking and Media Highlights: • Featured Washington Post April '12 "Young People's Gala Comes of Age" • Featured BizBash Magazine March '12 “Most Innovative People in Events/Fundraising” • Featured in Washington Life Magazine February '10 issue, "Top Innovators Under 40" • Speaker: "Work it! Networking Luncheon" '10, GW Women in Business Conference '12 and HOBY-NCA Conference '12

Washington, Dc, Us

• Worked with media daily; secured over 300 regional and national positive media placements.• Managed all organizational crisis communications campaigns and CEO media prep.• Developed the first-ever strategic communications plan for the organization.• Directed the launch of a new website and launched its social networking presence, growing it from 0-59,000 organically (Facebook, Twitter, Youtube). • Successfully handled the media relations and publicity for all WHS special events (up to six major events per year).• Supervised 2 full-time employees and departments, including the Volunteer Program and Adoption Outreach program. handled all hiring, reviews and performance management. • Formed the F4P Runway Show on an ad hoc basis while meeting full responsibilities as Director of Marketing and Communications.

• Managed accounts and advertising schedules for 35 national and local advertisers at this top 10 TV market Fox station• Planned the DC launch for a new Fox network, My20TV; managed pre/post press conference and launch event, including venue, high profile guest list and TV, print and radio media coverage

Washington, District Of Columbia, Us

• Managed top national and regional advertising accounts such as Roberto Coin, Mandarin Oriental, Washington Fine Properties, Tiffany & Co., Hermes, etc., at this premier luxury-lifestyle magazine in the nation’s capital• Generated advertiser-related editorial content, marketing materials, business proposals and media kits

Master Of Science (M.S.) Leadership, Business Leadership

Bachelor Of Arts (B.A.), Anthropology