Provide expert editorial consulting to businesses across industries, guiding them in creating compelling content strategies and media outreach plans that increase visibility and engagement.Conceptualize and create multimedia content, with coverage in outlets including WWD, Sourcing Journal, Vogue Italia — supported by 15+ years in the fashion industry; 10+ in an editorial and people management role. Travel coverage has appeared in WWD Weekend, Conde Nast Traveler, Afar and CNN Travel. I have a knack for storytelling with a proven track record of identifying trends and leading topics for coverage. My entrepreneurial mindset drives a focus on new opportunities for content and areas for audience engagement and development. A robust contact list, including innovative designers, fashion industry movers, supply chain executives, DEI leaders and PR professionals, allows for continual connection and the ability to make necessary links across the industry.Writing specialties: lifestyle, fashion, business, social impact, culture, DEI, travel.

We are a network of fashion industry leaders, providing pro bono consulting to Black-owned brands and individuals, with a mission to advance the equity of Black talent. By sharing time and expertise, we have an opportunity to break down existing barriers to entry and mobilize others to achieve their business and career goals, while fostering a more inclusive industry. In building this resource and connecting emerging talent to the existing system, we can evolve it from the inside out.

In this role, I played a leadership role in annual and seasonal editorial direction and storytelling across digital channels and events. I have extensive experience in copywriting and editing for web, print, social, and integrated campaigns. I wrote and edited news and features covering style, trends, luxury brands, culture and social impact, working to keep all voices in the conversation. • Produced, assigned, top-edited and wrote fashion features, news and WWD exclusives for digital and print, ensuring coverage was well-researched, informed and unique• Co-developed digital editorial strategy, including analyzing data insights and ideating on traffic-driving content for increased engagement and subscription growth• Collaborated cross-functionally with marketing, sales, events, graphic and art teams to conceive and strategize on audience development and revenue driving projects• Managed two direct reports, creating our strategy for sustainability and social impact coverage, executed coverage plans and ensured deadlines were met• Co-planned and executed editorial programming for annual events, resulting in increased audience engagement• Remained abreast of business and style trends as well as key industry developments to ensure WWD stayed at the forefront of culture, social impact, sustainability and diversity conversations• Developed and executed Fairchild Media Group’s diversity, equity and inclusion strategy, from newsroom educational and sensitivity sessions, to creating a Diversity Style Guide and ensuring diversity of story sources, event guest speakers and honorees. Managed majority of internal communications in this area, fostering an inclusive environment that eased tensions and enhanced team knowledge and empathy.• Represented WWD within the industry, planning and moderating key discussions with thought leaders and tastemakers, or attending and guest speaking at forums• Launched and led first diversity internship & mentoring program

The Diversity List is bringing transparency to the fashion industry, highlighting ethnic and gender diversity at 100 leading companies. See who represents the brands you buy from.

As the founding editor and editorial director, I built and led our news team, shaped our brand identity, guided our creative teams and oversaw all content-related projects. My innovation and creative strategy for content helped lead Sourcing from a startup to an industry-leading media player, and executing a consistent brand voice across all content touch points was key to achieving both our growth and audience engagement goals.• Developed and oversaw annual and seasonal editorial direction, requiring strategic thinking for ideal execution of B2B content creation• Managed editorial newsroom with a team of direct reports, including hiring, training and mentoring• Assigned, copy-edited and curated news and feature articles on apparel, business, sustainability, technology and quarterly financials based to inform C-suite leaders and executives on industry movements• Worked cross-functionally on a daily basis with our sales, marketing, creative and events team to guide them in ensuring all efforts aligned with our content strategy and current market demands• Led creation of category-leading reports based on fashion and supply chain trends, emphasizing new-to-market innovations, up-and-coming businesses and solutions, and key case studies and strategies of seasoned brands and companies• Outlined strategies to improve digital metrics, including SEO optimization and headline writing to increase traffic and reach engagement goals• Planned and directed creation of digital assets including for website, email and social media, as well as industry trend reports and white papers• Cultivated sources and built professional relationships for premium story coverage• Analyzed and interpreted trends and activity in the apparel and textile industry• Reviewed web metrics to optimize content and reach engagement goals

• Create and publish content for independent travel blog, livingwiththetravelbug.com• Versed in CMS, HTML, basic PHP, CSS and Photoshop• Maintain brand presence via Twitter and Facebook

• Manage and edit web-based travel content and digital media• Create original copy for weekly newsletter and maintain site SEO• Build and maintain social media presence and process all analytics• Draft and schedule tweets via HootSuite• Collaborate with content partners to distribute relevant media

• Pitched and reported stories for MNO graduate program capstone iPad magazine• Edited entire Travel department plus some features, front-of-book and back-of-book pieces• Assisted in filming and editing of videos for the publication• Wrote headlines and deks for stories• Proofread and copy edited stories using AP and house styles

• Developed and wrote weekly stories covering current community issues and news• Interviewed community members and relevant bureaucrats to provide complete coverage • Published clean copy on deadline after careful self-editing

• Managed and coordinated copy for successful monthly publication• Oversaw photography submission and advertising

• Edited, assigned and wrote copy for multimedia student-run news site• Contributed ideas in story meetings and sourced writers for coverage • Collaborated with writers to help produce best possible story • Proofread and edited using AP Stylebook guidelines• Packaged copy, photos and multimedia components for publication

M.A. in Magazine, Newspaper and Online Journalism from S.I. Newhouse School of Public Communications.

Accountable for $70-80 million dollars of business in juniors apparel.• Cultivated positive ongoing relationships with clients to achieve business objectives• Analyzed historical sales to create new strategies for product lines that meet margin goals and yield increased profitability• Assisted in assortment planning and pricing review for each product line• Conducted in-store assessment of client’s product presentation and effectiveness in comparison to competitors• Coordinated communication of client requirements between Sales, Merchandising, and Design teams, as well as conveying merchandise projections to International and Domestic production teams• Provided client insight into market trends and customized product lines based on the specific needs of each account• Delivered product performance and profitability updates in monthly presentations to senior management

Managed and maintained accounts for Sears USA, Sears Canada, J.C. Penney, Stein Mart and Casual Living.• Presented analytical support to design and merchandising teams in assessing business opportunities and risk through client and competitor market research• Provided weekly selling recaps and sales analysis using client data, including inventory reports• Enforced target deadlines and coordinated timelines for product development efforts to ensure client dates were met