Tara Howell Email and Phone Number

- Ultimate responsibility for all phases of external communications, from ideation, strategy, creation, design, revision, implementation, and post-publication management, including for 6 external newsletters; 4 social media platforms; press releases; and other external emails. - Maintain verbal and visual tone across external communications by adhering to and reinforcing organizational mission and brand standards, while crafting tone for four distinct audiences. - Analyze data and revise campaign strategy accordingly to increase efficiency and key data metrics. - Oversee additional long-term projects to adapt to evolving brand standards, including complete website re-design and re-development to target ideal audience more effectively, from choosing a vendor to overseeing decisions regarding technical issues and design concepts, revising existing content into new brand tone.- Management of a large marketing budget, including multi-thousand dollar paid marketing campaigns and annual large-scale print publication project aimed at brand awareness. - Design digital graphics and assets according to brand style guide. - Relationship-building: develop community and organization partnerships to deepen the impact of the organization in the region.- Create presentations for and represent Baltimore Collegetown on panels, committees, at colleges, and at community events and meetings. - Anticipate problems before they arise; craft effective strategies for managing projects and ensure timely progress of projects; effectively communicate schedules and status to both team and leadership. Key tools: Microsoft Office, Google Suite, social media networks (Facebook, Instagram, LinkedIn, Twitter), Later social media management, MailChimp, Google Ads, Google Analytics, Pantheon, Drupal, Adobe Suite, CanvaPreviously served as Communications Manager starting in April 2022 and was promoted to Marketing & Communications Director in June 2024.

- Problem-solved and provided great customer care in a dynamic and busy environment.Key tools: Jane App, Google Suite

- Developed social media strategy and voice of a brand; created email marketing campaigns.Key tools: Constant Contact, Google Suite, Microsoft Office

- Managed 20 student radio staff, 100+ student DJs, and volunteer community DJs and oversaw their corresponding projects. Liaised between student staff and organization.- Created structure and systems to improve operations, including, but not limited to, by developing handbook of policies and procedures, training manuals, and marketing procedures.- Developed vision for organization and recorded organizational history.- Built relationships with local organizations, community members, and alumni.Key tools: ProTools, Adobe Suite, Microsoft Office, Google Suite, social media networks (Facebook, Instagram, Twitter)

- Oversaw program and production of radio shows and content, including by editing long-form audio projects.- Managed 100+ student DJs, and volunteer community DJs.Key tools: ProTools, Adobe Suite, Microsoft Office, Google Suite, social media networks (Facebook, Instagram, Twitter)

- Organized physical and digital music media. - Listened to, categorized, and approved music to be added to radio station rotation.Key tools: Microsoft Office

- Assisted in planning and running promotional events and running remote broadcasts using field recording and broadcast equipment.- On-site representative for the radio station. Key tools: Audio field recording equipment, field broadcast equipment, WideOrbit automation

- Developed social media plans for upcoming events, and general promotion of clients. - Assisted in on-site operations for events. Key tools: Google Suite, social media networks (Facebook, Instagram, Twitter)