Distinguished Programs is a leading national insurance Program Manager providing specialized insurance products to brokers and agents with specific expertise in Real Estate, Community Associations, Cultural Institutions, Historic Properties, Hotels, Resorts, Casinos and Restaurants. Distinguished partners with a select group of highly rated insurance companies to provide these market leading products, distributed through a national network of 4,000 agencies and brokerages.Nurture and Marketing Campaigns: Identify and define the needs, strategy and approach. Work with internal and external teams to bring the campaign to life by optimizing marketing automation and lead nurturing processes through email, content, landing pages and social media channels.Digital Marketing: Plan, create and execute on digital marketing campaigns including web, email, blog, display advertising and maintaining social media presence across all digital channels. Sales Enablement and Content: Develop white papers, product guides, infographics, videos, loss control bulletins, sell sheets and other collateral to generate leads and enable sales teams to sell effectively. Sales and Customer Retention: Accountable for content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention. Resource Management: Management of all creative resources including designers, writers, and other external vendors.Cross Division Collaboration: Collaborates across divisions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.Content Calendar: Manages content calendar and organization workflows. Keep internal teams up to date on upcoming deliverables. Analysis and measurement: Continually analyze, Measure and optimize campaigns to ensure best results.

Technology and Information Management• Performed an analysis of various CRM systems resulting in the company-approved migration from SalesLogix to Salesforce because of it’s superior sales processes and reporting.• Created the internal procedural documentation for SalesLogix and Salesforce and trained a group of 30 sales staff and account managers on how to effectively use both CRMs.• Created Salesforce reports for the sales team to easily identify prospects in key market segments thereby giving the sales team a greater focus on their targets.• Performed SalesLogix and Salesforce user access administration and technical support to the entire equipment finance solutions division of Great American Insurance.• Drove the adoption of Microsoft SharePoint to increase cross team collaboration and communication. Sales and Marketing Support• Provided market research on new and existing prospects, competition, associations and partnerships.• Qualified leads by calling prospective new businesses and using online resources, such as the Lexis Nexis website, Monitor magazine and Newsline magazine.• Create internal and external surveys. Gather data, analyze and present information.Specialty Projects• Managed internal projects including growth charts, mission statement displays and weekly digital slideshow presentations.• Drove event planning for employee recognition programs and team morale events including annual holiday parties, company picnics, team days and community service days.• Created customer-facing self-driven training using Camtasia Studio for clients to learn about our products.• Created employee and customer surveys to identify areas of opportunity for increased satisfaction.

• Part of the five person management team that oversaw the daily activities of the community including the management of employees and volunteers.• Managed the comprehensive activities programs for the community, including events planning and entertainment coordination.• Worked directly with the residents and their families to help provide an active, safe and stable community environment.