VIVALDI Fifth Season is the brand-building arm of VIVALDI_, with a focus on digital and social competencies and design-driven innovation work.

Responsible for overseeing the planning, development, and execution of the startup’s marketing and advertising initiativesLaunched Kapitall’s first online video brand campaign supported by paid media and social mediaDeveloped comprehensive marketing plans and ROI metrics for member acquisition. Worked closely with partner creative, PR, and media agencies to devise strategic messaging and maximize market reachSuccessfully ran a customer relationship management program to improve engagement and conversionRestructured and launched all of the brands social media channels; boosted follow counts and engagementResponsible for marketing budget allocation, spend forecasting, and partner contract negotiationsCollaborated closely with the product management, creative, and technology teams to enhance platform features and implement customer friendly features

Create, communicate, execute, and sustain strategic initiatives for all key accountsLead and manage all new business development initiatives while upholding the mission and values of the Agency

Lead new business development as well as strategic growth of current clientsDevelop clear digital ROI + Brand strategies based on current as well as emerging technologies Maintain and develop all senior client relationshipsResponsible for acquiring and managing key accounts such as Mastercard, Coca-Cola and Unilever

Responsible for devising effective web strategies for brands such as Titan, Tanishq, Tata Tea, P&G, Marico, Airtel, Mastercard and BarclaysResponsibilities included formulating ROI centric digital strategies for some of our top clients, business development and targeted revenue growth along with p&l/operation management for the Bombay and Bangalore branches

Account: ICICI PrudentialLead strategic and creative development as Account DirectorLeveraged earlier experiences to ensure a 360 surround beyond print and TV for all critical campaignsWorked closely with client to monitor campaign results and ROIOversaw junior team development and mentor as needed

Account: HSBC DirectManaged and internally represented the HSBC Direct accountWorked with the creative and planning team to develop HSBC Direct’s brand identity and USPOversaw a variety of projects pertaining to web development and online marketing to meet our clients’ ROI goals Analyzed and optimized media performance with regards to our client’s cost per acquisition metricsManaged the strategic direction and creative development of all CRM efforts to ensure retention and growth Responsible for researching and compiling monthly reports highlighting industry trendsParticipated in focus group studies to better understand target behavior

Accounts: L’Oreal Paris USA, La Roche Posay, Aer Lingus, Mount Gay RumClarified brand objectives, provided interactive marketing insight and developed long term strategiesManaged the creative development process to achieve marketing objectivesSupervised development and execution of email programs including segmentation strategy and content creationManaged the planning, implementation, and measurement of online media campaigns to increase top of mind awareness, acquire new consumers, and associate brands with strategic partnersResponsible for annual online budgets and global co-ordination and communication when requiredProven ability to build strong relationships by providing exceptional service and strategic recommendations to clients, including executive-level management.

Assisted in customizing online surveys to achieve the objectives of every project Managed implementation of surveys using technical resources of the companyAnalyzed survey responses and compiled strategic marketing recommendationsOversaw interactive research projects for Kraft, M&M's, Coke, Miller, Bayer, Tylenol, Splenda, Kotex, Levis

Account: Coca ColaMember of the award winning team foro Cannes Gold Lion for Outdoor Advertising (2002)o Abby’s Gold for Best Campaign in its category (2002) o Special Abby’s Gold for Campaign of the Year (2002) o Annual Advertising Awards of India - Gold (2002)Conducted primary research through focus groups to profile the brand’s largest consumer baseCoordinated production with the creative team, editing studios and media agencies to ensure timely and accurate release of print, radio, television and promotional materialCoordinated still and film shoots with production companiesResearched and compiled a newsletter highlighting trends that impacted the brand strategy

Assisted with on site interviews to formulate a creative strategy for the Metro West Hospital account • Assisted in new business development by researching opportunities in the New England area