I have over 24 years of experience working in Digital Banking, Digital Transformation & Change Management, Product Management, Portfolio Management, Channel Management , and Branch Banking. Currently, I work as the Head - Digital Channel, Portfolio & Campaigns, Retail, Corporate & Commercial Banking at Axis Bank, where I lead a cross-functional team of 30 plus resources, managing digital portfolio for a customer base of 30 million. My role demands Digital Portfolio innovation and strategy management, Digital acquisition, Marketing campaign management, Digital Marketing, Business Development, Performance sales, Digital tool development (AI, CRM), Data Analytics, Content Strategy, Digital Channel management, Branch engagement & executing process and product journey changes impacting multiple departments and execution of strategic initiatives.