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I am honored to be joining the HAAPE Board of Directors!

Aspiritech is a tech services company with a team of autistic adults. We offer quality assurance for software and hardware, website testing, accessibility compliance, data services and more — all while championing neurodiversity!

Honored to be a member of the board of this global alliance of organizations and individuals promoting greater employment of adults with autism spectrum in STEM

Provide guidance on overarching digital strategy, including content strategy, search optimization, audience development and social outreach.

• Lead teams in a fast-paced environment with an expectation of real-time optimization and agile product development• Keenly focus on an array of KPIs, including total revenue and contribution• Build an action-oriented data strategy that gives internal and external teams more access to data and training on how to apply it to achieve goals• Respond to RFPs and client needs with innovation and custom solutions• Develop integration roadmaps for complex databases that need to integrate and fulfill business needs

My goal at Winsight is very simple: Grow the audience for the amazing team and products at Winsight Media, including Restaurant Business Online, Foodservice Director and CSPDailyNews.com. Check out our phenomenal digital growth in the past eight months: • RestaurantBusinessOnline.com has shown 400 percent growth in traffic and 2X growth in engagement. Time spent on site and page views/visitor are at an all-time high.• All three properties have had record-breaking months both in terms of traffic and engagement. • All three properties have significantly increased their social fanbase and reach. RB has grown from 1,400 fans to more than 22,000. CSP Daily News has grown from 900 fans to more than 4,000. Foodservice Director has gone from 1,100 fans to more than 10,000.

Develop and execute a national content strategy for a network of 900+ local websitesDrive, track and analyze editorial KPIs for Patch nationallyOversee national UGC and blogging strategyShepherded hundreds of thousands of users through transition to new productEmphasized recruitment and cultivation of usersLed rollout of community engagement-focused rolePlan and lead digital trainings for more than 1,000 employeesCommunicate to national audiences in both a virtual and in-person environment Social Strategy:Oversee national strategy and tactical operations of 900+ Facebook pages and more than 1,000 other social accountsIncreased social referrals by 50 percent within 60 days of taking over the leadership roleConducted social trainings on branding, voice, editorial strategy, tools and analytics ​Metrics Analysis:Deep understanding of how to analyze and grow audience metrics, including UVs, PVs, UVs/V, PV/V, visits per month, time spent on site, referral trafficTrain teams on understanding and moving metricsAdept at sort and disseminating metrics to team membersProficient in Microsoft Excel and Google Analytics and Omniture Digital Marketing:Social media marketing: Skilled in day-to-day operations, audience building, training and strategySearch engine marketing: Skilled in SEO, SEO training and skills development, internal and external linking, keyword use, Google AdWords, content sharing and social algorithms Event Planning:From conception to execution, I've planned both intimate and large-scale events, including: A high-end VIP party for community influencersA 500-person electoral debate for Congressional candidatesParades, festival and conference presencesCommunity workshops to foster user engagementTweetups and social networking eventsSMB social media training sessions​Email Campaigns:Writing customer-targeted email copy Programming user emails to optimize engagementAnalyzing open, click-through and action rate metrics

Editor and manager for Chicago Tribune’s user-generated Web site and print section, Triblocal.com. Market Triblocal to suburban communities, present and potential future readers and contributors using Web-based digital marketing and grassroots efforts. Work to brand Triblocal.com as an emerging new media source through extensive use of Twitter, Facebook and other digital media.Develop and implement strategic plans for moving Triblocal forward, expanding and improving on the new product.Selected to join 2010 strategic planning efforts as a member of the TribLocal innovations teamWrite original copy, edit contributor copy and manage Web site for updated content, bring new contributors and writers to the site and print edition for localized news in the Tribune, manage and layout print section and four Web sites, develop readers and sources through social media, including blogs and other outlets.➢ Organize community workshops, marketing events and other community outreach➢ Knowledgeable in SEO practices and tracking and optimizing page views, hits and unique visitors ➢ Established use of Twitter in Triblocal office, including addressing ethical and PR-related concerns, created Facebook group for readers/contributors, bringing in hundreds of followers and group members. Developed video pages for further digital marketing. ➢ Awarded a 2009 general excellence award for leading team contributions to Triblocal.com’s digital marketing and expansion into more Chicago suburbs and a 2010 award for innovation➢ Member of Ethics and Consistency Committee, developing a mission statement and style book ➢ Helped lead Triblocal.com expansion into northern suburbs through mentor program and training

Develop local sources and stories for 10 school districts in three communities, write weekly schools' features, organize and execute school-related projects and packages, write breaking news updates.

As county reporter, I wrote political stories about Shiawassee County's leaders. I attended county commission meetings, maintained relationships with county leaders and wrote stories pertinent to county residents.As weekend editor, I used Quark to layout the daily news pages and update the Argus-Press Web site. I also edited stories for clarity, grammar and AP style.

Establish relationships with community members, write and edit stories, choose front-page articles, report about various community issues, including murders, court proceedings, local politics and salary negotiations, photography, coordinate reporters and reporting projects.Earned second place state-wide in the 2004 Associated Press awards for spot news coverage of gang-related shootings in New MexicoNamed employee of the Month award by the Roswell Daily Record's editor and publisher in Dec. 2005

Daily journalism

Daily journalism

Daily journalism