Tara O'Rourke

Tara O'Rourke Email and Phone Number

Head of Marketing @ General Paints Group
Dublin, IE
Tara O'Rourke's Location
Dublin, County Dublin, Ireland, Ireland
Tara O'Rourke's Contact Details
About Tara O'Rourke

An accomplished business consultant, strategic marketing advisor, and commercial leader, I've 25 years of experience helping iconic brands reimagine their strategies, products, and ways of working to drive profitable growth. This has been in large and small companies (mainly FMCG Food & RTD/ Impulse Beverages). I led the Brand Team @ Coca-Cola HBC Ireland. I'm passionate about challenging the status quo and driving transformation. My mantra? “Reinvention is the heartbeat of progress.” I don’t settle for incremental change. I thrive on disrupting norms and creating new paradigms.With a proven track record in successfully managing multiple brands, channels, and stakeholders, developing brand positioning, compelling stories, and promotions, leading cross-functional teams, and embracing change, I'm always curious to learn more. I've a strong interest in growth drivers, innovation, sustainability, and how to fuel our mind, body & spirit to be our best on the global stage,Strengths: strategic vision & planning, commercial, passionate, creative, curious, and innovative.

Tara O'Rourke's Current Company Details
General Paints Group

General Paints Group

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Head of Marketing
Dublin, IE
Website:
generalpaintsgroup.com
Employees:
48
Tara O'Rourke Work Experience Details
  • General Paints Group
    Head Of Marketing
    General Paints Group
    Dublin, Ie
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  • Agile Executives
    Fractional Cmo & Mentoring
    Agile Executives Apr 2024 - Present
    Dublin, County Dublin, Ireland
    Fractional CMO advising SMEs: Agile Executives Value Proposition: 1. Leadership Fortification: For business owners needing to strengthen their leadership with deep financial understanding, digital capabilities, and scaling expertise, Agile Executives provide experienced senior business leaders on a fractional, contract, or interim basis, helping companies unlock their full potential.2. Skill and Capacity Access: For companies needing specific skillsets, experience, or extra capacity, Agile Connect offers a suite of experienced senior business leaders adding immediate value for both short-term and long-term engagements.3. Grant and Support Assistance: Helping SMEs secure grants and supports for business growth.
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  • Tara O'Rourke Consultancy
    Strategic Business & Marketing Consultant
    Tara O'Rourke Consultancy Mar 2021 - Present
    Dublin, County Dublin, Ireland
  • Coca-Cola Hellenic Bottling Company
    Head Of Coca-Cola Hellenic Brands Marketing At Coca-Cola Hbc Ireland
    Coca-Cola Hellenic Bottling Company Apr 2012 - Feb 2021
    Dublin, County Dublin, Ireland
    • Lead the Team in championing our Brands and driving sustainable profitable growth, ensuring the brand guidelines are adhered to at all times.• Actively demonstrated Deep RiverRock as a leader in sustainability by becoming the first water brand in Ireland to produce a 100% Recycled Bottle. Played a pivotal role in leading this Brand strategy and plans within a cross-functional business team. (2019-2020). • Deep RiverRock is now perceived as the most sustainably active water brand, 28 points ahead of the closest competitor. (97% of Viewers got the key message from the advert).• Increased by +44% the perception that Deep RiverRock is a brand that takes active measures to reduce their environmental impact via educating consumers and shoppers through creative and impactful communications. • Other markets across the globe moved to 100% recycled PET following Deep RiverRock's success, considered Best in Class across Group and our global System.Coca-Cola HBC is one of the world’s largest bottlers and partner of The Coca-Cola Company, with an everyday mission to delight over 600 million consumers by offering a choice of over 190 iconic global and favorite local brands in the moments that matter, 24 hours a day, 7 days a week. • CCHBC has a truly empowered and talented team that drives superior results by winning and learning every day in 28 countries, across 3 continents. Success comes from all of us working together as one to make a positive difference for the local communities we serve.
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  • Coca-Cola Bottlers Ireland
    Senior Brand Manager
    Coca-Cola Bottlers Ireland Jun 2006 - Apr 2012
    Dublin, County Dublin, Ireland
    • Managed and developed the Marketing strategy, creative and brand guidelines for a Portfolio of leading Water brands (Deep RiverRock (local) and Vittel (global), in line with Group strategy, vision, and business objectives, achieving No.1 position for Deep RiverRock on the island of Ireland.• Worked with and actively supported the Group Team and Subsidiary Marketing Teams to develop global strategies and drive strategic growth for the portfolio of Water brands.• Developed the local strategy and monitored KPI measures of success for the Water Brands portfolio ensuring premiumisation to deliver sustainable profitable growth (including pricing, promotions, and margin management).• Ensured Brand guidelines were adhered to across creative formats with consistent quality Packaging and effectively managed SKU and NPD projects.• Managed all legal aspects of brand activity in collaboration with the Legal Team including Trademarks,, brand license agreements and intellectual property rights.
  • Kraft Foods Ireland
    Away From Home Market Manager
    Kraft Foods Ireland 2000 - 2006
    Dublin, County Dublin, Ireland
    • Delivered, coordinated, and managed Marketing Strategy and creative aspects including, campaigns, concepts and tailored promotional solutions for the Brand portfolio (leading global premium and mainstream) in line with Group strategy, vision, and business objectives (Kenco & Maxwell House coffee, Philadelphia cheese, Kraft Dressings, and Toblerone chocolate).• Managed the KPI measurements of success, promotional pricing/margins, and the delivery of sustainable growth.• • Work in tandem with the Subsidiary Marketing Teams to drive strategic growth for a portfolio of brands, to include the management of the shared marketing fund generating global activities to deliver sustainable sales growth.• Developed strong new ‘Kenco Coffee Company’ visual identity.• Launched Foodservice Confectionery portfolio (Toblerone, Terry’s, Milka, Cote D’Or, Dime McFlurry) (with European Partners, UK and local Teams).
  • Hpm Industries Australia
    Marketing Executive
    Hpm Industries Australia Jan 1999 - Jun 1999
    Sydney, New South Wales, Australia
    • Successfully managed HPM budget, pricing, launches, creative design, direct marketing, promotions, and POS across multiple geographic regions in Australia, adapting promotions to each State's legislation and to resonate with a variety of consumers.• Raised brand profile via communications (print and radio ads, soccer sports sponsorship, PR, newsletter, and website).
  • Nielsen
    Client Services Account Manager
    Nielsen Sep 1996 - Sep 1998
    Dublin, County Dublin, Ireland
    • Managed KPI measures of success - specifically monitoring global Nielsen projects and the indicators that interact with this to deliver sustainable revenue.• Exceeded revenue targets via Client portfolio opportunities across a range of multiple global and local brands (Kerry Foods, CPC Foods (Knorr Best Foods), Murphy’s, Beamish and Showerings).• Generated revenue by developing new research categories (Alcopops and Flavoured Waters).
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Tara O'Rourke Skills

Intercultural Communication International Education Program Evaluation International Relations Research Nonprofits International Development Grants Program Development Program Management Teaching Student Affairs Policy Analysis Volunteer Management Community Outreach Editing Event Planning Higher Education Ngos Social Media Youth Development Capacity Building Customer Support Procurement Contract Negotiation Subcontracts Fundraising Nonprofit Organizations Budgeting Budget Management Event Management Facility Management Project Management Vendor Management Operations Management Onboarding Data Management Negotiation

Tara O'Rourke Education Details

Frequently Asked Questions about Tara O'Rourke

What company does Tara O'Rourke work for?

Tara O'Rourke works for General Paints Group

What is Tara O'Rourke's role at the current company?

Tara O'Rourke's current role is Head of Marketing.

What is Tara O'Rourke's email address?

Tara O'Rourke's email address is ta****@****ine.net

What is Tara O'Rourke's direct phone number?

Tara O'Rourke's direct phone number is +163169*****

What schools did Tara O'Rourke attend?

Tara O'Rourke attended Digital Marketing Institute, Digital Marketing Institute, Trinity College Dublin, Technological University Dublin, St. Joseph Of Cluny Killiney, Co. Dublin, Trinity College Dublin, Trinity College Dublin.

What skills is Tara O'Rourke known for?

Tara O'Rourke has skills like Intercultural Communication, International Education, Program Evaluation, International Relations, Research, Nonprofits, International Development, Grants, Program Development, Program Management, Teaching, Student Affairs.

Who are Tara O'Rourke's colleagues?

Tara O'Rourke's colleagues are Elaine Quayle, Chris White, Rachel O., Stephen Middleton, Kalyani Gandhi, Zoe Tobin, Michelle Lee.

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