Tara O'Rourke Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

Fractional CMO advising SMEs: Agile Executives Value Proposition: 1. Leadership Fortification: For business owners needing to strengthen their leadership with deep financial understanding, digital capabilities, and scaling expertise, Agile Executives provide experienced senior business leaders on a fractional, contract, or interim basis, helping companies unlock their full potential.2. Skill and Capacity Access: For companies needing specific skillsets, experience, or extra capacity, Agile Connect offers a suite of experienced senior business leaders adding immediate value for both short-term and long-term engagements.3. Grant and Support Assistance: Helping SMEs secure grants and supports for business growth.

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

• Lead the Team in championing our Brands and driving sustainable profitable growth, ensuring the brand guidelines are adhered to at all times.• Actively demonstrated Deep RiverRock as a leader in sustainability by becoming the first water brand in Ireland to produce a 100% Recycled Bottle. Played a pivotal role in leading this Brand strategy and plans within a cross-functional business team. (2019-2020). • Deep RiverRock is now perceived as the most sustainably active water brand, 28 points ahead of the closest competitor. (97% of Viewers got the key message from the advert).• Increased by +44% the perception that Deep RiverRock is a brand that takes active measures to reduce their environmental impact via educating consumers and shoppers through creative and impactful communications. • Other markets across the globe moved to 100% recycled PET following Deep RiverRock's success, considered Best in Class across Group and our global System.Coca-Cola HBC is one of the world’s largest bottlers and partner of The Coca-Cola Company, with an everyday mission to delight over 600 million consumers by offering a choice of over 190 iconic global and favorite local brands in the moments that matter, 24 hours a day, 7 days a week. • CCHBC has a truly empowered and talented team that drives superior results by winning and learning every day in 28 countries, across 3 continents. Success comes from all of us working together as one to make a positive difference for the local communities we serve.

Dublin, County Dublin, Ireland

• Managed and developed the Marketing strategy, creative and brand guidelines for a Portfolio of leading Water brands (Deep RiverRock (local) and Vittel (global), in line with Group strategy, vision, and business objectives, achieving No.1 position for Deep RiverRock on the island of Ireland.• Worked with and actively supported the Group Team and Subsidiary Marketing Teams to develop global strategies and drive strategic growth for the portfolio of Water brands.• Developed the local strategy and monitored KPI measures of success for the Water Brands portfolio ensuring premiumisation to deliver sustainable profitable growth (including pricing, promotions, and margin management).• Ensured Brand guidelines were adhered to across creative formats with consistent quality Packaging and effectively managed SKU and NPD projects.• Managed all legal aspects of brand activity in collaboration with the Legal Team including Trademarks,, brand license agreements and intellectual property rights.

Dublin, County Dublin, Ireland

• Delivered, coordinated, and managed Marketing Strategy and creative aspects including, campaigns, concepts and tailored promotional solutions for the Brand portfolio (leading global premium and mainstream) in line with Group strategy, vision, and business objectives (Kenco & Maxwell House coffee, Philadelphia cheese, Kraft Dressings, and Toblerone chocolate).• Managed the KPI measurements of success, promotional pricing/margins, and the delivery of sustainable growth.• • Work in tandem with the Subsidiary Marketing Teams to drive strategic growth for a portfolio of brands, to include the management of the shared marketing fund generating global activities to deliver sustainable sales growth.• Developed strong new ‘Kenco Coffee Company’ visual identity.• Launched Foodservice Confectionery portfolio (Toblerone, Terry’s, Milka, Cote D’Or, Dime McFlurry) (with European Partners, UK and local Teams).

Sydney, New South Wales, Australia

• Successfully managed HPM budget, pricing, launches, creative design, direct marketing, promotions, and POS across multiple geographic regions in Australia, adapting promotions to each State's legislation and to resonate with a variety of consumers.• Raised brand profile via communications (print and radio ads, soccer sports sponsorship, PR, newsletter, and website).

Dublin, County Dublin, Ireland

• Managed KPI measures of success - specifically monitoring global Nielsen projects and the indicators that interact with this to deliver sustainable revenue.• Exceeded revenue targets via Client portfolio opportunities across a range of multiple global and local brands (Kerry Foods, CPC Foods (Knorr Best Foods), Murphy’s, Beamish and Showerings).• Generated revenue by developing new research categories (Alcopops and Flavoured Waters).

Professional Diploma In Digital Selling (2019), Digital Marketing, Honours

Professional Diploma In Digital Marketing, Digital Marketing, Distinction

Bachelor Of Science - Bs (Management), Marketing And Management, Honours

Bachelor’S Degree Bsc (Mgmt.), Marketing & Management, Honours

Activities and Societies: Entertainment Committee, Communications Society, German Society

Honours Leaving Certificate

Bachelor Of Science (Management), Business, Management And Marketing

Bachelor Of Science (Management), Business, Management And Marketing