Tara Panu Email & Phone Number

New York, Ny, Us

Foster City, Ca, Us

The Scale GTM Advisor Network is made up of world-class practitioners who deliver critical expertise to help Scale portfolio companies drive efficient hyper-growth. As a GTM Advisor in Marketing, I advise companies on crafting Go-To-Market (GTM) strategies directly fueled by buyer/customer insights. This includes defining a company's Ideal Customer Profile (ICP), honing positioning and messaging, and executing the right program mix for demand creation, acquisition, and expansion.

San Francisco, California, Us

Led marketing team responsible for positioning, messaging, pipeline, product marketing, demand gen, customer marketing and GTM strategy.During my time at Voiceflow we grew enterprise revenue by 3X, increased initial land deal size by 40%, increased inbound qualified pipeline by 12X, and achieved 132% in NRR. We also built our expansion playbook after growing revenue from our top enterprise account by 4X in less than 12 months. Voiceflow is a leading collaborative conversation design platform helping conversational AI teams design, prototype, and launch experiences for any conversational channel.

Alpharetta, Georgia, Us

I joined Movius to lead and build out the marketing function and help bring a new product (MultiLine) to market. During my tenure, we positioned Movius as a category leader in secure, compliant communications for the regulated industry segment and scaled MultiLine revenue from $0 to over $15M ARR through both direct and indirect channels. We also secured new strategic global partnerships with Sprint, T-Mobile, Blackberry, China Telecom, Telstra, and Vodaphone.

Alpharetta, Georgia, Us

Provide global firms secure and compliant communications on any device, anywhere.

Westlake, Oh, Us

I served as the product marketing lead for the Productivity Applications/Integration Portfolio, overseeing the entire product lifecycle from requirements gathering to product development and go-to-market. This included positioning, messaging, segmentation, pricing, content, and enablement. During my time, I also spearheaded a 12-month GTM strategy for the Manufacturing vertical with clear messaging, competitive positioning, and value proposition for a winning industry solution leading to positive pipeline and revenue outcomes.

Austin, Texas, Us

Jive is the leading provider of modern communication and collaboration solutions for business. We enable people to do great work with technology that adapts to their way – not the other way. Companies worldwide use Jive to unleash the ideas and impact of their employees, partners and customers.I developed and executed comprehensive customer advocacy, communication, and content programs to engage the customer base, optimized onboarding and retention, and identified upsell and cross-sell opportunities, leading to a net retention rate growth of 125%+.Key initiatives and accomplishments:- Managed Jive Champion and Executive Advisory program with 150+ members supporting 10M+ users.- Supported the development of business value assessment (BVA) as part of our customer growth strategy working with McKinsey for our data set.- Member of the Integrated Product Core Team tasked with evaluating and improving quarterly product releases.- Drove over 400 customer marketing requests, including PR/AR interviews, field marketing speaking engagement, case studies, reference calls, awards, customer webcasts, and press releases.- Hosted Jive Champion meet up of our 100 top advocates at our annual user conference JiveWorld in Las Vegas, NV. - Developed and managed Jive’s global customer reference program and database integrating Salesforce CRM with Boulder Logic and Birst.- Established new process with PR team to accelerate and grow customer media references through target planning and proactive outreach.

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Woodland Hills, Ca, Us

Milpitas, California, Us