Tara Schwartz Email & Phone Number

Greater New York City Area

Provide comprehensive marketing and sales support services from strategy to execution. Major assignments include: •AP Automation Product and Virtual Card Marketing (2022 to present). Lead and support various marketing initiatives including sales collateral redesign, acquisition emails, visual identity development and miscellaneous strategic projects.•Small Business Saturday / Shop Small Campaign (2013-2019). Winner of 60+ advertising awards and one of Amex's most successful and longest-running campaigns. -Sourced, produced and distributed 30k+ Shop Small-branded merchandise kits to promote the program at point of sale and at thousands of nationwide community events. This on-the-ground media channel was critical to driving brand awareness, favorability, and spend at small businesses. Automated back-end fulfillment operations. -Led FedEx/Shop Small partnership. Worked jointly to co-brand communications and integrate FedEx's shipping services and network into the program.-Managed customer service phone and online channels for 7k incoming inquiriesAdditional projects:• First-ever discount rate repricing of several merchant segments, resulting in $40mm+ in pre-tax income.• Partnering with large lodging players to offer new expense management reporting feature.• Interim team Director for merchant point of purchase team.

New York, New York

Designed the nascent strategy for prepaid Cards and oversaw the prepaid Card issuing system. Managed the largest prepaid card relationships: Best Buy, Westfield Malls and the American Express Incentive Services joint venture. Redesigned entire business model to secure Westfield Malls' gift card program, resulting in a multi-year deal generating $350 million+ in sales.

New York, New York

Developed strategy and execution plans for building new distribution channels for Amex's prepaid products. Key accomplishments include building Amex’s first online retail channel, enabling consumers to buy these products at Amex.com. and through linked partner sites. Channel grew to approximately 8% of total Gift product sales. 2000 Grand Achiever Winner, division's highest honor.

New York, New York

• Led team of eight account managers responsible for the overall merchant relationship with 60 strategic accounts, representing 25% of Corporate Purchasing Card volume. • Grew volume with account base from $93 million to $796 million (700%+) in two years.

Master Of Business Administration (Mba), Marketing, International Business

Beta Gamma Sigma. Awarded to top 15% of class.

Bachelor Of Arts (B.A.), History, International Relations

Phi Beta Kappa. Magna Cum Laude. Alumni Activities: Reunion Co-Chair.

New York, New York