Tara Schwartz Email & Phone Number

Long Island

Overseeing the Marketing and Advertising of a 2 Dealer Automotive Group. Constantly initiating, executing and monitoring MARCOM activities to determine the bottom line on sales and other KPIs. Responsible for ensuring websites (owned and 3rd party, all screens) are set up to perform for optimal customer experience and virtual extension of the showroom, increasing engagement and lead source. Scaled the use of Digital Retailing on the site as the Pandemic called for more remote transactions.A keen focus is placed on current industry trends and benchmarks to help guide us in testing new platforms and keeping ourselves ahead of the competition in the ever evolving Automotive category.Skilled in planning and buying of all media types, with a heavy focus on digital, including Display, SEM, Social Media, Programmatic, OLV and OTT.

Phd

Responsible for delivering business driving media and marketing plans that are grounded in measurable results. Developed Strategic plans based on full analysis of market and competitive landscape, consumer insights, research and business objectives. Led an integrated team of digital and traditional strategists and stewarded accounts and budgets upwards of $100 million.

Nyc

Planned and bought media that delivered on client's objectives using research, tools and negotiations that helped to develop the most effective and efficient media plans on budget. Conducted competitive and target analysis across multiple brands and categories.