Tara Williams Email & Phone Number

Absecon, Nj, Us

Galloway, New Jersey, United States

• Developed and implemented data-driven admissions policies and processes that streamline workflows and improve decision-making efficiency • Spearheaded recruitment and admissions strategies and processes which led to record graduate enrollment in Fall 2024• Lead a team of admissions professionals, providing training, mentor-ship, and performance evaluations to ensure high-quality customer service and team cohesion• Collaborated with academic programs and external stakeholders to align admissions strategies with institutional goals and industry trends• Managed a budget for recruitment and marketing efforts, optimizing resource allocation to maximize return on investment• Served on numerous institutional committees and volunteer boards, including most recently, Co-chair of the Mission Vision Values Subgroup of the Strategic Plan

Galloway, Nj

• Developed and implemented marketing and communication plans for all graduate programs, including digital communications, communication plans, print materials, social media, advertisements, direct mail and promotional swag• Designed a streamlined process for academic schools to request marketing materials from the Office of Graduate Studies that resulted in cohesive branding and engagement efforts• Created successful marketing and communications strategies for the launch of a new doctoral program, resulting in fulfillment of first three cohorts • Used data-driven analytics to create digital marketing plans that resulted in overall increase in website visits, particularly on the new doctoral and education online web pages• Managed brand redesign for the Office of Graduate Studies that resulted in overall brand cohesion and consistent messaging• Produced visual design presentations and presented at recruitment events throughout the region yielding applicants for graduate programs and increasing brand awareness• Served on numerous institutional committees and volunteer boards, including the Strategic Enrollment Management Marketing Team, Atlantic City Marketing Committee (sub-committee of the Atlantic City Task Force), Auction Chair for the Scholarship Benefit Gala and Golf Outing, CARE Program, Campus Hearing Board Panel, Communications Coordinating Council and PR Council of Greater Atlantic City

Developed first television commercial for School of Graduate and Continuing StudiesPresented at Information Sessions and Open Houses with an attendance of 15-65 prospective studentsWorked with Office of External Affairs to place ads in various media outlets, web, print and televisionRecruited for the School of Graduate and Continuing Studies throughout the tri-state area, and expanded the “graduate school” recruitment model by visiting local companies for recruitment, including casinos and hospitalsCoordinated the branding of the Graduate School to be more cohesive with overall College branding efforts

Launched College's first Young Alumni Program, including The Osprey Club, a recognition society for young alumni.Coordinated numerous regional and targeted alumni events, including Homecoming, Networking Receptions, Young Alumni Events, Career Fair Luncheons and Booth EventsCreated and produce monthly Alumni e-Newsletter, which is emailed to more than 10,000 alumniRevamped alumni websiteDeveloped “Osprey Annual Fund Student Phonathon” and increased pledges by 80% in FY07Created communication marketing pieces for alumni (invitations, emails, website content and the Alumni e-News)Rebuilt Alumni Career Network in coordination with Career ServicesAssisted with Annual Scholarship Benefit Gala, which raised more than $900,000 in scholarships in April 2008.

Coordinated “Student Phone-a-thon” Worked Special Events Performed direct marketing strategies and tactics: telemarketing & direct mail Fundraised for Annual Fund department

Executive Administration InternshipTalent InternshipEmployment Center InternshipWorked special eventsCoordinated J-1 International Student program

Master Of Arts (M.A.), Instructional Technology, 4.0

Ba, Communications, Public Relations, Radio/Tv And Journalism

Activities and Societies: Host & Exec-Producer WPBN-TV, Entertainment Editor for Pioneer Times, Lambda Pi Eta, Society of Success.