Tarek Sayed Email & Phone Number

Cairo, Egypt

Cairo, Egypt

Plan and execute of campaigns to increase awareness, push traffic and increase sales across all channelsSupport partnerships teams customizing special campaigns for partners such as electronics vendors, banks and fin tech to maximize sales & profits through different marketing activities Developing marketing strategies for retail, across stores, e-commerce and mobile app Implementation of the marketing campaigns right from ideation to final analysis and refinementPrepare and… Show more Plan and execute of campaigns to increase awareness, push traffic and increase sales across all channelsSupport partnerships teams customizing special campaigns for partners such as electronics vendors, banks and fin tech to maximize sales & profits through different marketing activities Developing marketing strategies for retail, across stores, e-commerce and mobile app Implementation of the marketing campaigns right from ideation to final analysis and refinementPrepare and control the annual Marketing budget for 2BMonitor and report on effectiveness of marketing communications across all channelsDevelop & deploy digital marketing strategies to drive traffic to retail stores and web platforms, activate social platforms with quality reach and engagement.Manage all media relations on behalf of 2B Show less

Cairo, Egypt

Develop and execute new eCommerce projects* Implement and manage SEO / SEM best practicesEstablish, maintain, and monitor SEO, SEM, Social Media & content marketingPromote current and new product sales through strategic planningMaintains website by upgrading content and design, monitoring analytics and testing for improvements/issues.Gather and interpret analytic data relating to marketing initiatives, product performance & customer experienceComprehensively present… Show more Develop and execute new eCommerce projects* Implement and manage SEO / SEM best practicesEstablish, maintain, and monitor SEO, SEM, Social Media & content marketingPromote current and new product sales through strategic planningMaintains website by upgrading content and design, monitoring analytics and testing for improvements/issues.Gather and interpret analytic data relating to marketing initiatives, product performance & customer experienceComprehensively present historical & current performance statistics/data to management from Google analytics and other analytics sources.Plan and execute marketing calendar for own brands across e-commerce and partnerships platforms Maintain and activate affiliates portfolio to increase brand visibility and sales Show less

Cairo, Egypt

Develop and execute new eCommerce projects* Implement and manage SEO / SEM best practicesEstablish, maintain, and monitor SEO, SEM, Google AdWords, Social Media & content marketingPromote current and new product sales through strategic planningMaintains website by upgrading content and design, monitoring analytics and testing for improvements/issues.Gather and interpret analytic data relating to marketing initiatives, product performance & customer experienceComprehensively… Show more Develop and execute new eCommerce projects* Implement and manage SEO / SEM best practicesEstablish, maintain, and monitor SEO, SEM, Google AdWords, Social Media & content marketingPromote current and new product sales through strategic planningMaintains website by upgrading content and design, monitoring analytics and testing for improvements/issues.Gather and interpret analytic data relating to marketing initiatives, product performance & customer experienceComprehensively present historical & current performance statistics/data to management from Google analytics and other analytics sources. Show less

• Contribute towards formulation and implementation of overall business strategies and Plans.• Lead development of corporate Marketing strategy in line with global best practices, ensuring alignment of all business units/ regional requirements• Direct and oversee development and effective management of policies, procedures covering all areas of marketing management ensuring alignment of business units to achieve overall business and marketing strategy.• Develop, seek approval and… Show more • Contribute towards formulation and implementation of overall business strategies and Plans.• Lead development of corporate Marketing strategy in line with global best practices, ensuring alignment of all business units/ regional requirements• Direct and oversee development and effective management of policies, procedures covering all areas of marketing management ensuring alignment of business units to achieve overall business and marketing strategy.• Develop, seek approval and ensure effective execution of brand strategies for all products in order to ensure alignment with corporate strategy and business plans.• Ensure that departmental strategies and related strategic plans are developed and implemented• Direct development of marketing plans in order to translate marketing strategy into operational action plans/ projects and achieve or exceed business objectives.• Direct effective forecasting of resources and material planning process to ensure timely availability of resources, systems and procedures for effective execution of marketing plans.• Oversee marketing operations budget, and monitor financial performance vs budget so that business is aware of anticipated costs/revenues• Lead and manage effective achievement of Marketing departmental objectives through leadership of department – setting individual objectives, recruiting qualified staff, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal.• Identify new value-added business opportunities in Optical / Retail industry which can be converted into revenue generating opportunities in line with business objectives.• Leverage resources and capability of FRG Retail to present improved offerings and Ensure timely development of all promotional material such as marketing briefs, in accordance with business plan and brand requirements to support attraction and satisfaction of potential customers and thereby achieve and exceed revenue targets. Show less

Egypt

- Implement Regional Sports Marketing strategy in line with MENA region, including budget allocation recommendations- Ensure timely and sufficient equipment delivery for Sports Marketing partners and ensure on- and off-field visibility- Propose above- and below-the-line marketing activities for maximum leverage of Sports Marketing partners and support implementation- Develop and implement all Sports Marketing events throughout the year- Monitor and report on consumer trends and… Show more - Implement Regional Sports Marketing strategy in line with MENA region, including budget allocation recommendations- Ensure timely and sufficient equipment delivery for Sports Marketing partners and ensure on- and off-field visibility- Propose above- and below-the-line marketing activities for maximum leverage of Sports Marketing partners and support implementation- Develop and implement all Sports Marketing events throughout the year- Monitor and report on consumer trends and competitors’ activities regarding Sports Marketing and PR, and propose/initiate/take actions Show less

Sports Marketing- Implement Egypt's Sports Marketing strategy in line with MENA region, including budget allocation recommendations- Ensure timely and sufficient equipment delivery for Sports Marketing partners and ensure on- and off-field visibility- Propose above- and below-the-line marketing activities for maximum leverage of Sports Marketing partners and support implementation- Develop and implement all Sports Marketing events throughout the year- Monitor and report on… Show more Sports Marketing- Implement Egypt's Sports Marketing strategy in line with MENA region, including budget allocation recommendations- Ensure timely and sufficient equipment delivery for Sports Marketing partners and ensure on- and off-field visibility- Propose above- and below-the-line marketing activities for maximum leverage of Sports Marketing partners and support implementation- Develop and implement all Sports Marketing events throughout the year- Monitor and report on consumer trends and competitors’ activities regarding Sports Marketing and PR, and propose/initiate/take actions- Develop Egypt's Sports Marketing strategy in line with MENA region from identification to asset activation, including budget allocation recommendationsBrand and Trade Marketing- Plan and drive the execution of the Egypt Omni-channel marketing activation calendar and drive local market initiatives where relevant- Drive Egypt’s Brand KPIs and monitor Brand Health in line with tracking studies done by MENA region- Provide input to MENA region related to Market priorities where required to improve Egypt’s Brand KPI performance- Support MENA BU Category Directors for certain activities such as pricing analysis and specific brand activation initiatives- Coordinate with the Digital, Social and e-COM Manager to define the overall digital strategy for Egypt.- Monitor and report on consumer trends and competitors activities regarding pricing, brand communication and campaigns- Manage and direct the Brand Marketing budgets according to brand priorities- Media evaluation and media planning and execution within set budgets- Manage local providers and ensure POS execution in line with defined service levels/quality- Communicate and direct key agency interfaces with regards to the execution of strategic annual plans as well as annual evaluations and contract negotiations Show less

Handling discount memberships on the system and updating , Handling Members Loyalty project , Sales reports ( Daily , Weekly , Monthly , Historical Analysis , Customers Profiling ) , Stores Liaison with Suppliers , Prepartions & Excution of workshops , Headcount , Following up stores maintenance , Instore Promotions Highlight ,

Bachelor'S Degree, Accounting

High School