I managed key client relationships to develop long-term Data and AI strategies, focusing onFMCG, technology and insurance industries. I lead and manage cross-geographical teams to deliver end-to-end AI transformation projects across service, marketing, commerce and sales functions.My work included:♦ Leading the delivery of Data Science and AI advisory projects, with a strong focus on end-to-end marketing transformation, AI powered customer segmentation, causal inference and personalization/next-best action strategies and predictive modelling♦ Implementing Data and AI best practices and governance frameworks, including application and rollout of Responsible AI policies♦ Designed and built LLM-powered pipelines, including RAG & Graph RAG solutions, leveraging both closed-source and open-source LLMs (GPT4/LLaMA3). Implemented agent-based workflows utilizing LangChain to enable RAG with proprietary data sources, enhancing content personalization and improving customer engagement♦ Collaborating closely with clients to expedite the experimentation lifecycle, utilising machine learning algorithms and data mining techniques to uncover critical customer value drivers and optimise business results

As a subject matter expert in Marketing Analytics and Google Cloud Platform, I was accountable for technical delivery across several key accounts, as well as nurturing client growth in Sydney. Serving a portfolio of client accounts (including Canva, Optus, L’Oreal and 7Plus Media), I oversaw the digital maturity of our clients, providing strategic & technical guidance and developing roadmaps to help achieve KPIs and business objectives. This also involved collaborating with our agency partners (Google, Meta, Segment) across a broad range of data and technology initiatives.My day-to-day responsibilities included:♦ Supervising and mentoring analytics / data science teams to deliver projects unto exceptional standards within budget♦ Delivering analytics assessments, measurement solutions, technical implementations and migrations, including custom data solutions♦ Consulting on Firebase / AppsFlyer / Adjust (App) analytics and Marketing attribution / App marketing platforms♦ Delivering training on GA4, Looker Studio and Google Cloud technologies ♦ Data Privacy lead across APAC, advisory for our clients on data governance and compliance initiatives, including measurement considerations due to the rapidly changing technological and legislative ecosystems (e.g. 3rd party cookie deprecation, iOS 14+ changes) and solutions to bridge the gaps. ♦ As a specialist practitioner in Data Engineering & Cloud technologies, I contributed to a multitude of projects involving Advanced Analysis and Regressive approaches, Clustering, Lead Scoring, Data Warehousing, CRM/CDP integrations, Operational reporting, Web Scraping and bespoke automations.

Jellyfish is a US$140M a year global digital agency and a premium Google Tech partner with 2,000+ employees across 29 offices that supports brands through digital transformation. Clients include Uber, eBay, Disney, Spotify, Skype, Nestlé, Ford, Aviva, UGG and ASOS throughout the Middle East, the UK, Spain, India, Japan, South Korea and the US.My responsibilities included:♦ Managing a team of Analytics specialists to ensure the quality of the solutions delivered, optimize client satisfaction and secure new business opportunities♦ As a subject matter expert on analytics and digital measurement, ensure that quality achieves or exceeds the highest industry standards and that the most effective solutions and tools are applied to solve business problems♦ Drive the performance of the analytics team to deliver projects to exceptional standards while remaining within budget. Achieved by translating business and technical challenges and requirements into actionable scopes of work and deliverables, identifying the skills and experience required, and ensuring that the appropriate resources are available locally and globally

Incubeta is a Google certified Analytics Partner specializing in improving results in digital marketing through the use of web analytics and marketing optimization. My clients included Woolworths Supermarkets, Pet Culture, Medibank, The Iconic, RM Williams and Toyota Australia.

US$500M a year global marketing and advertising agency with 2,500 employees across 24 offices globally engaged in digital transformation, experience design and e-commerce setup and activation.I led Business Analysts, Data Scientists and Data Engineers to optimize solution quality, client satisfaction, and secure new business opportunities.ACHIEVEMENTS♦ Established the Analytics department to enable the firm to offer data and analytics services♦ Enabled clients to address specific business challenges using their own data ♦ Standardized use-cases so they could be productized ♦ Built business intelligence platforms & big data solutions for clients♦ Launched successful pilots of marketing personalization technologies for major clients.

One of the UAE’s largest marketplaces for home services that connects customers with professional, licensed home service companies through a direct booking website and mobile apps. I led four digital marketing specialists and content writers to manage the company’s digital marketing activities across 12 product verticals.ACHIEVEMENTS♦ With a minimal budget, formulated the company’s SEO strategy to increase organic traffic by 400%♦ Delivered 200% YOY revenue growth, despite aggressive, lower-priced competitors ♦ Developed a customized reporting platform to elevate the firm’s products & marketing strategy

The company operates the largest classified websites in Bangladesh, Sri Lanka and Ghana with 600+ employees across five offices.I recruited and led a team of seven digital marketing, SEO and content marketing specialists to manage the growth marketing for four marketplace brands to optimize revenue, transaction volume and traffic growth.ACHIEVEMENTS♦ Managed a US$3M budget to elevate brand visibility and scale website traffic to millions of users♦ Significantly reduced the cost of acquisition month on month and year on year♦ Drove growth for three new classified websites which became market leaders♦ Launched & scaled email marketing campaigns to 2M+ messages a month to grow the customer base and increase customer retention♦ Proactively developed & implemented an automated reporting platform to slash timelines from 14 to 2 days a month while improving data accuracy

For this group buying B2C e-commerce platform, with no additional resources, I developed and maintained the product ahead of the curve, with superior features and usability.ACHIEVEMENTS♦ Developed a cutting-edge e-commerce platform♦ Built the company’s IT infrastructure including web servers, security, the office network ♦ Developed a reporting & order management system

Led a team of developers to build and launch Boutique1.com, the region’s first online fashion web-store. I was in charge of defining business-critical system requirements and establishing a project plan.

Blue Banana was a unique Lifestyle and Gift Experiences company based within the UAE. Besides offering bespoke and packaged events to companies across a multitude of different industries, Blue Banana organized corporate events, team-building activities and personalized leisure packages.

Responsibilities included implementation & management of company's online marketing roadmap, CRM management and supervision of web/technical teams.

My responsibilities included the planning, budgeting, managing and supervising development of web-based projects.I directly managed a team of developers, graphic designers and search engine marketing specialists. During the short span of a single year, my reports showcased increased overall productivity and considerable gains to project throughput.

Responsibilities focused upon the development/implementation of various web applications. Worked primarily as a developer on a multitude of different web technologies including PHP4/5, Adobe ColdFusion, MS SQL Server and XML.