Siyu (Taro) Wei Email & Phone Number

TWDC APAC Content Sales

Shanghai, China

• BILIBILI (bilibili.com, NASDAQ: BILI), launched in June 2009, is the major animation content provider in China. The MAU (Monthly Active Users) hits 272 million in Q4 2021. Bilibili has released more than 180 Chinese.
• Independently managed overseas distribution processes for European and American markets, includingcontent licensing and digital releases, and marketing campaigns.
• Successfully negotiated and renewed deals with major streaming platforms, such as Crunchyroll and Netflix,resulting in a substantial increase in revenue.
• Expanded content distribution channels by pioneering the inclusion of Chinese Animation on platforms andestablished new distribution channels by landing Chinese Animation on in-flight entertainment system.
• Implemented innovative marketing campaigns to maximize revenue generation.

Greater Los Angeles Area/China

Producer for (Alibaba Pictures Big Heart Small Film Competition - Brown Prize)Producer for Casting for <长津湖The Battle at Lake Changjin>Assistant to Executive Producer for 2nd AD for Chinese major TV show 2nd AD for IQIYI web-movie 2nd 2nd AD for Feature Film 2AD for Tencent Video web-movie.

Beijing, China

- Imported The Gentlemen (Direct by Guy Ritchie), and Children of the Sea (Music by Joe Hisaishi) to China, Responsible for the negotiation of the deal terms, delivery, communication with licensers and platforms, as well as editing for censorship purposes; acted as liaison between China Film Group/Huaxia/Censorship Authorities, distribution team, and.

Los Angeles, California, United States

- Represent the companies to attend the major film markets including AFM, EFM, and Cannes; act as the representative for four Chinese distribution companies, meet with sales agencies and producers and negotiate deals and contracts; discover potential clients, and maintain the relationship with distribution companies, producers as well as sales agencies; 10.

Los Angeles, California, United States

- Monitor and study global independent film market and Sino-US co-production market- Read multiple scripts, collect data and information, and conduct research on various Sino-US co-production projects, in order to analyze the market potential and make investment decisions- Conduct research on global film exhibitors, sales agencies of major international.

Los Angeles, California, United States

- General office support includes answering heavy reception phones and managing calendars for executives- Research and participate in creative development for films, attend creative meetings, and write script coverages- Coordinate with Chinese investor and act as interpreter for high level business in Mandarin- Assist in translating, scheduling meetings.

This course provided an in-depth look at the entertainment business through the eyes of the key players- agents, managers, lawyers and artists. The class focused on how deals are made, how talent is represented, and how managers, agents, and lawyers work together and individually.

El Segundo

- Monitor online buzz and conversation regarding Entertainment Industry and Product Placement- Conducted Research Program about “2017-2019 upcoming domestic/international feature length movies”- Explored consumer behavior and attended weekly materials meetings to brainstorm creative ideas for our clients- Created lists of top talent and search for their.

Shenzhen, Guangdong, China

- Helped with day to day marketing needs for Summer Program- Supported tele-marketing, sales and service (pre-departure administration, such as visa, housing, and fight ticket)- Created original content and posted articles in different social medias about the Summer Program- Created promotional video advertisement and presentation independently to use for.

Master’S Degree, Communication Management, Gpa 3.8

Activities and Societies: Annenberg Film Marketing Association, USC Chinese Students & Scholars Association, ThinkLA

Bachelor'S Degree, Marketing

Debate Competition Chinese Universities Marketing Competition Guangdong Venture Contest