Siyu (Taro) Wei Email & Phone Number

Shanghai, China

TWDC APAC Content Sales

Shanghai, China

BILIBILI (bilibili.com, NASDAQ: BILI), launched in June 2009, is the major animation content provider in China. The MAU (Monthly Active Users) hits 272 million in Q4 2021. Bilibili has released more than 180 Chinese anime (donghua) titles since 2019, including the popular series Heaven Official's Blessing, Link Click and The Daily Life of The Immortal King, etc.• Independently managed overseas distribution processes for European and American markets, includingcontent licensing and digital releases, and marketing campaigns.• Successfully negotiated and renewed deals with major streaming platforms, such as Crunchyroll and Netflix,resulting in a substantial increase in revenue.• Expanded content distribution channels by pioneering the inclusion of Chinese Animation on platforms andestablished new distribution channels by landing Chinese Animation on in-flight entertainment system.• Implemented innovative marketing campaigns to maximize revenue generation.

Greater Los Angeles Area/China

Producer for (Alibaba Pictures Big Heart Small Film Competition - Brown Prize)Producer for Casting for <长津湖The Battle at Lake Changjin>Assistant to Executive Producer for 2nd AD for Chinese major TV show 2nd AD for IQIYI web-movie 2nd 2nd AD for Feature Film 2AD for Tencent Video web-movie (Skyculture Entertainment; Co-produced by Tencent video and Huayi Brothers)2AD for Commercials , , (Enmaze)2AD for (USC Student Project)2AD for (USC Student Project)AD for (USC Student Project)AD for (USC Student Project)Responsibilities:- Script breaking down using MMS- Manage call sheets on daily basis, assist Director and 1st Assistant Director in planning shooting schedule, collaborate with producers to arrange locations and shuttles- Liaise with actors, including main actors, supporting roles and background, and maintain order on set

Beijing, China

- Imported The Gentlemen (Direct by Guy Ritchie), and Children of the Sea (Music by Joe Hisaishi) to China, Responsible for the negotiation of the deal terms, delivery, communication with licensers and platforms, as well as editing for censorship purposes; acted as liaison between China Film Group/Huaxia/Censorship Authorities, distribution team, and international sales agencies/producers- Represented the company to attend the major film markets including AFM, TIFF, EFM, and Cannes- Established direct relationship with international sales agencies and production companies all over the world to seek other partnerships; also, developed and maintained productive working relationships with the key contacts in China. - Supported script development and pre-production, projects including The Soul, The Victims, Chinese remake of The Invisible Guest, Chinese remake of Man In Love, Chinese remake of Canola, etc.

Los Angeles, California, United States

- Represent the companies to attend the major film markets including AFM, EFM, and Cannes; act as the representative for four Chinese distribution companies, meet with sales agencies and producers and negotiate deals and contracts; discover potential clients, and maintain the relationship with distribution companies, producers as well as sales agencies; 10 deals have been done- Create the script evaluation system and submission tracking system, manage four interns to evaluate scripts, and conduct research on various projects to inform licensing/investment decisions; More than 500 projects have been evaluated

Los Angeles, California, United States

- Monitor and study global independent film market and Sino-US co-production market- Read multiple scripts, collect data and information, and conduct research on various Sino-US co-production projects, in order to analyze the market potential and make investment decisions- Conduct research on global film exhibitors, sales agencies of major international film festivals and film markets- Lead to Attend the major film festivals and film markets, meet with the exhibitors, sales agencies, collect asking price, budget, and other information of new titles, and analyze the data to make licensing decisions- Prepare the reports and attend staff conferences to provide management with information and proposals concerning the promotion, distribution, and marketing plan for licensed films and attend staff creative meetings to provide stories ideas, prepare reports and present convincing pitches using effective data visualization- Administrative support includes answering and directing phone calls; organizing and scheduling appointments; managing calendars; planning meetings and taking detailed meeting minutes; maintaining contact lists; booking travel arrangements; submitting and reconciling expense reports, etc.

Los Angeles, California, United States

- General office support includes answering heavy reception phones and managing calendars for executives- Research and participate in creative development for films, attend creative meetings, and write script coverages- Coordinate with Chinese investor and act as interpreter for high level business in Mandarin- Assist in translating, scheduling meetings during AFM and update distributor list and company information

This course provided an in-depth look at the entertainment business through the eyes of the key players- agents, managers, lawyers and artists. The class focused on how deals are made, how talent is represented, and how managers, agents, and lawyers work together and individually.

El Segundo

- Monitor online buzz and conversation regarding Entertainment Industry and Product Placement- Conducted Research Program about “2017-2019 upcoming domestic/international feature length movies”- Explored consumer behavior and attended weekly materials meetings to brainstorm creative ideas for our clients- Created lists of top talent and search for their information to support marketing campaign- Assisted with the day to day marketing needs for blog posting, focusing on content marketing and Infographic- Work on script reading, script breakdown, synopsis writing and media reviewing- Support the on set programs, such as ExtraTV

Shenzhen, Guangdong, China

- Helped with day to day marketing needs for Summer Program- Supported tele-marketing, sales and service (pre-departure administration, such as visa, housing, and fight ticket)- Created original content and posted articles in different social medias about the Summer Program- Created promotional video advertisement and presentation independently to use for next-year marketing campaign

Master’S Degree, Communication Management, Gpa 3.8

Activities and Societies: Annenberg Film Marketing Association, USC Chinese Students & Scholars Association, ThinkLA

Bachelor'S Degree, Marketing

Debate Competition Chinese Universities Marketing Competition Guangdong Venture Contest