Owner – Chief Operations Officer
Brazil
Co-founded and led INOVA FRANQUIAS, a consultancy firm specializing in assisting businesses to develop and implement franchising systems. Successfully guided approximately 300 brands to evaluate franchising as a growth strategy. For those suitable for franchising, provided comprehensive support in strategizing, drafting legal and educational documents, and creating sales materials to establish their franchise systems. Key contributions include:- Designed and implemented internal processes and workflows to enhance operational efficiency.- Conducted financial analyses, assessed expansion capacity, and navigated legal requirements.- Recruited, trained, and led a multidisciplinary team of 10 business consultants, fostering a culture of excellence and innovation.- Amplified the company's market value tenfold within four years through strategic leadership and business development.