The Media Ant is one of India’s Top Media Planning and Buying platforms. We enable customers to make marketing plans with a click of a button and buy it at a competitive price.We are building platform to digitize entire media planning, buying and execution process encompassing 11 key verticals in Advertising.

I am currently working on platform which can help Loan Agents / DSA transform their offline business into online and grow multifold . Working with bunch of experienced and enthusiastic individuals in Fintech domain.

www.connectabank.com is here to alter the customer experience and expectations of buying any and all financial products. It aims to give customers real choice with live quotes and end to end fulfillment rather than run just a lead generation engine showcasing themselves as a comparison website. Connectabank does not not sell leadsThe process of customer discovery is both online and offline for us. We aim to use our proprietary web based and handheld based apps to target the offline lead… Show more www.connectabank.com is here to alter the customer experience and expectations of buying any and all financial products. It aims to give customers real choice with live quotes and end to end fulfillment rather than run just a lead generation engine showcasing themselves as a comparison website. Connectabank does not not sell leadsThe process of customer discovery is both online and offline for us. We aim to use our proprietary web based and handheld based apps to target the offline lead generation market. Instead of selling leads, we try to give the customer a superior end to end experience through our own sales force or through channel partners and thereby own the customer.Distribution - As branch banking shrinks and is replaced with a plethora of online modes of reaching the customer directly (D2C), the importance of face to face (F2F) hasn't decreased. Which is why the share of independent third party workforce of DSAs and agents has not decreased. It is our belief that F2F will remain an important and ubiquitous mode of selling, particularly in the a disorganized and diverse market that is India. With this in mind, we aim to empower the third party distributors with access to our distributor marketplace. It is our belief that our marketplace will cut down the high churn in the last mile standalone distributors in India and make it a channel which has long term commitment towards the end customerThe company is backed by a venture capital and managed by professionals with hands on experience in BFSI domain Show less

• Handled new alliances and tie-up for home loan/ Business Loan products & set up disbursal process for loan products Pan India• Developed channel for distribution of financial products through retail chains, pharmacy chain, chain of diagnostic centres and corporate tie-ups ( Also Leveraging online distribution network) • Developed online lead management system which will be integrated with distribution channel partners, branch network, direct marketing centre & field sales team. It… Show more • Handled new alliances and tie-up for home loan/ Business Loan products & set up disbursal process for loan products Pan India• Developed channel for distribution of financial products through retail chains, pharmacy chain, chain of diagnostic centres and corporate tie-ups ( Also Leveraging online distribution network) • Developed online lead management system which will be integrated with distribution channel partners, branch network, direct marketing centre & field sales team. It will help in monitoring of cases from sourcing to disbursal/issuance & increase transparency in the system. • Developed sales process to efficiently generate, allocate and track leads and drive conversions• Ensured revenue targets are met by driving retail network expansion, partner activation and productivity (lead generation and conversion) in coordination with sales teams. Show less

Handled new alliances and tie-up for home loan/ Business Loan products & set up disbursal process for loan products Pan India• Developed channel for distribution of financial products through retail chains, pharmacy chain, chain of diagnostic centres and corporate tie-ups ( Also Leveraging online distribution network) • Developed online lead management system which will be integrated with distribution channel partners, branch network, direct marketing centre & field sales team. It will… Show more Handled new alliances and tie-up for home loan/ Business Loan products & set up disbursal process for loan products Pan India• Developed channel for distribution of financial products through retail chains, pharmacy chain, chain of diagnostic centres and corporate tie-ups ( Also Leveraging online distribution network) • Developed online lead management system which will be integrated with distribution channel partners, branch network, direct marketing centre & field sales team. It will help in monitoring of cases from sourcing to disbursal/issuance & increase transparency in the system. • Developed sales process to efficiently generate, allocate and track leads and drive conversions• Ensured revenue targets are met by driving retail network expansion, partner activation and productivity (lead generation and conversion) in coordination with sales teams. Show less

• Worked on customized and user friendly desktop/ browser/mobile based application to manage assets and liabilities and also provide real time trading platform and advisory services• Defined the functionalities and identified features & benefits of the products more from customer's perspective• Worked on the navigation and process flow across sections along with design and functionalities of the new WMS• Handled E-chopda, which is a complete wealth management & financial planning… Show more • Worked on customized and user friendly desktop/ browser/mobile based application to manage assets and liabilities and also provide real time trading platform and advisory services• Defined the functionalities and identified features & benefits of the products more from customer's perspective• Worked on the navigation and process flow across sections along with design and functionalities of the new WMS• Handled E-chopda, which is a complete wealth management & financial planning application that enables Angel Broking’s clients to manage their investments by providing a consolidated view of all their investments• Worked with Financial technologies & Omnesys for integration of trading application with the proposed wealth management application• Worked with Silversoft Technologies for the integration of Taxation and accounting module with New Wealth Management application Show less

• Defined the business and functional requirements of financial products. • Managed product development process including idea generation, in-house product review, market and competition assessment, market intelligence, internal and external approvals, product launch, implemented changes to existing products• Creating the communication material for the acquisition of new affluent clients. Handle periodic communication to customers on feature enhancements, updates, new products & offers.… Show more • Defined the business and functional requirements of financial products. • Managed product development process including idea generation, in-house product review, market and competition assessment, market intelligence, internal and external approvals, product launch, implemented changes to existing products• Creating the communication material for the acquisition of new affluent clients. Handle periodic communication to customers on feature enhancements, updates, new products & offers. • Driving the sales propositions by planning customer acquisition through various avenues , schemes and products variants• Detailed analysis of acquired customers, analysis of lead quality and work on improving lead quality through sources. Data analytics to understand the client’s behaviour• Coordinated with design & technology team to enhance look & feel and usability aspects of the product offerings Show less

• Designed and developed the website www.rupeetalk.com and ensured its quality functioning. • Set up the whole process in operation and streamlining it for the best result. Set up & managed the operations for Telesales processes for products like credit card, Personal Loan, Business Loan and Life Insurance.• Handled the entire marketing team of both online (SEM, Banner Placement, Mailers etc.) and offline promotions for brand building and sale.• Developed SLA for channel partners… Show more • Designed and developed the website www.rupeetalk.com and ensured its quality functioning. • Set up the whole process in operation and streamlining it for the best result. Set up & managed the operations for Telesales processes for products like credit card, Personal Loan, Business Loan and Life Insurance.• Handled the entire marketing team of both online (SEM, Banner Placement, Mailers etc.) and offline promotions for brand building and sale.• Developed SLA for channel partners and conceptualized MIS and processes for the same.• Strengthened relationship with business partners and ensure proper expansion of business as per agreed plan Show less

• Identified / Analyzed the financial requirements of Small Enterprises and extended Asset/Trade products covering both Fund Based / Non-fund based facilities to new and existing customers• Handled products like OD/CC/Term Loan/ LC/BG/Derivatives products/Forex Products• Handled a team of 10 Relationship Executives/ Business Banking Executives. • Also handled DSA Channel for Small Business Loans for SMEs• Generated successful investment calls for ICICI Prudential Products as… Show more • Identified / Analyzed the financial requirements of Small Enterprises and extended Asset/Trade products covering both Fund Based / Non-fund based facilities to new and existing customers• Handled products like OD/CC/Term Loan/ LC/BG/Derivatives products/Forex Products• Handled a team of 10 Relationship Executives/ Business Banking Executives. • Also handled DSA Channel for Small Business Loans for SMEs• Generated successful investment calls for ICICI Prudential Products as cross sell Show less

• Identified / Analyzed the financial requirements of Small Enterprises and extended Asset/Trade products covering both Fund Based / Non-fund based facilities to new and existing customers• Handled products like OD/CC/Term Loan/ LC/BG/Derivatives products/Forex Products• Handled a team of 10 Relationship Executives/ Business Banking Executives. • Also handled DSA Channel for Small Business Loans for SMEs• Generated successful investment calls for ICICI Prudential Products as… Show more • Identified / Analyzed the financial requirements of Small Enterprises and extended Asset/Trade products covering both Fund Based / Non-fund based facilities to new and existing customers• Handled products like OD/CC/Term Loan/ LC/BG/Derivatives products/Forex Products• Handled a team of 10 Relationship Executives/ Business Banking Executives. • Also handled DSA Channel for Small Business Loans for SMEs• Generated successful investment calls for ICICI Prudential Products as cross sell Show less

• Ensured the desired levels of product performance, sales, growth and profit objectives of five brands (Sandpiper, Zingaro, Kalyani Black Label, Bullet , Jaguar ) • Developed Brand Plans (Promotional plans, Optimum media plans) for each of the brand city-wise/state-wise for year round sales & marketing activities and maintain control over planning and operations for the execution• Worked with creative agencies (JWT & FCB Ulka), media & advertising agencies (Group M), outdoor agencies… Show more • Ensured the desired levels of product performance, sales, growth and profit objectives of five brands (Sandpiper, Zingaro, Kalyani Black Label, Bullet , Jaguar ) • Developed Brand Plans (Promotional plans, Optimum media plans) for each of the brand city-wise/state-wise for year round sales & marketing activities and maintain control over planning and operations for the execution• Worked with creative agencies (JWT & FCB Ulka), media & advertising agencies (Group M), outdoor agencies (Madison Outdoor Media Services & Portland) and research agencies (IMRB). • Implemented Promotional Activities and conducted ATL / BTL Activities Show less