Natasha Thomas Email & Phone Number

London, England, United Kingdom

Alongside the Chairman, managed and developed our Gen AI purpose and strategy. Set up, operationalised, and ran Havas.ai, a global Gen AI knowledge hub for employees. Developed monthly inspirational and advisory content to keep employees informed, including Gen AI tech demonstrations, expert sessions and tutorials, all in aid of up-skilling our employee base and facilitating the environment for them to become change-ready. Set up, operationalised and ran the newly formed Gen AI Global Legal and Regulatory council, designed to help the business navigate complex legalities that the application of Gen AI within advertising presents, and maintain operational excellence. Co-authored and published Global Gen AI Ethical and Legal policy to all employees. Developed mandatory compliance training for all employees, to mitigate Gen AI imposed risk to the business.

London, England, United Kingdom

Leading the entire Molson Coors portfolio across a plethora of brands (Carling, Coors, Rekorderlig, Madri, Cobra, Pravha, Staropramen, Blue Moon, Sharps), to deliver long-term growth, and delivered brand new TTL campaigns across 4 brands within 6 months. Led the BBPA (British Beer and Pub Assocation) to succesfully lobby against the rise in beer duties with our 'Long Live the Local' campaign. Led the NHS Blood & Transplant business to launch a new brand platform 'The Giving Type', aimed at encouraging blood donation by getting people to self-identify as a giver/giving type before going on to donate. 582% increase in donor registrations on launch day, with 6500 new donors registered.

London, England, United Kingdom

Leading the core brands of Molson Coors (Coors, Coors Original, Cobra, Carling), Threefold, & the British Beer Alliance

London, United Kingdom

Lead the flagship agency account, Very, and launched a new brand platform for Very "This Very Moment" , as part of the wider Golden Quarter/Christmas 360 campaign, designed to reposition the brand as more central to its customers by highlighting all the small moments that matter the most in everyday life. All done in 3months from pitch win > live.Started life at Grey working across the Nomad Foods UK portfolio, leading a brand repositioning for Aunt Bessie's, and launching their new brand platform "Caring is the hardest thing we do". Previously leading category growth across 3 key central pillars for Nomad Foods Europe - Fish, Vegetables and the Vegetarian sector.

London

Account Director at mcgarrybowen working across Sony Mobile, and part of the pitch-winning team for Mothercare, producing their first brand work in over a decade and repositioning them as the brand that puts parents at the heart of everything they do.

London, United Kingdom

Senior Account Manager working across Lexus Europe, Lexus UK, News UK (Sunday Times & Sun), TalkTalk, TalkTalk Business and Ambitious About Autism. Experience working across 40 European markets on Lexus meant I was able to translate European visions into local market activations across a fully integrated ATL/TTL campaign, whilst managing global, European and local client stakeholders.

Solihull

Supporting management of npower’s Brand Strategy roadmap; achieving brand ambitions over a short, medium and long-term programme of initiatives to establish npower as a leading brand with a reputation for customer-centricityComprehensive agency management including remuneration and performance evaluation. Undertook wholesale review of agency performance and lead on successful pitch process of new creative services agency. Included strategic briefings of the agencies and senior stakeholder management across a broad range of stakeholders at each agency.Developing value adding products and service propositions for prospective and existing customers, specifically responsible for driving the strategic development of power’s customer- centric proposition. Delivering ROI on our commercial objectives via short-term tactical activity and medium to long term strategic plans. Evolving the npower Brand strategic thinking. Supporting/ leading on brief development for major strategic brand projects. Leading on brand tracking and KPI tracking during campaign periods to build richness and depth of insight into campaign performanceLeading on the integration of marcomms briefs to support brand objectives, by ensuring objective alignment and messaging consistency through collaborative relationships with the marketing department, and other internal and external stakeholders.Delivering brand strategy with maximum impact and efficiency to drive defined brand metrics through supporting on campaign delivery in peak campaign times.

Solihull

Responsible for the strategic planning, development and maximisation of ATL Out of Home/Press advertising creative and integration assets. Overseeing the end to end project management to ensure a cohesive compelling and outstanding brand in all ATL Outdoor/Press communications. Responsible for day to day liaising with external agencies and key stakeholders to deliver effective and impactful communications, whilst ensuring comms are integrated across all ATL channels.Media planning for Outdoor/Press/Social Advertising, ensuring budget is maximised by using most effective mediums and formats possible, while aligning to Brand KPI's to ensure formats are delivering on their upturn in Brand Metrics.Lead on campaign evaluation and insight building. Evaluating comprehensive campaign data and integrating customer insight to ensure we can make any new campaign activity align with key learnings and use to mould and adapt our brand, in turn driving uplift in Brand Recognition, Brand Awareness and Brand Consideration. Constantly using comprehensive sources of data to ensure a compelling and differentiated brand, by taking key learnings and shaping brand campaign activity to align to these. Lead on agency/client best working practises and embedding firm processes so that teams across client and agencies are working cohesively and effectively together. Leading on procurement and consistent account management, creative and strategic management reviews to ensure that client and agency work together in unity to ensure the best for our brand, while considering wider business critical issues to enhance our vision and bring the brand to life across other business functions.

Solihull

Managing and coordinating the marketing and operational production of all npower's transactional and marketing communications within a contact governance framework, to ensure timely, relevant and cohesive mailings to all our customer base.Planning and managing operational processes to achieve an integrated and effective customer communications programme, and ensuring quality and performance is optimised throughout, whilst mitigating against over-solicitation. Identifying new opportunities for process improvement, designed to achieve and fulfill KPI's, whilst simultaenously delivering on commercials and acheiving strong return on investment.

Level 2 Certificate In Counselling Skills

Bachelor Of Arts (Ba Hons) 2:1, History, 2:1

Activities and Societies: History Society FAD Dance Society

Education record

3 A-levels, Mathematics (A) History(A) Biology (B) GCSE's: A*A*A*A*A*A*AAAAB