Tash Potter Email & Phone Number

Perth, Wa, Au

Perth, Western Australia, Australia

Melbourne, Victoria, Australia

I worked as a Senior Policy Advisor in the Destination Planning team to support the Victorian tourism industry under the Victorian government's commitment to the Visitor Economy Recovery and Reform Plan, underpinned by an investment of $633 million. As part of this package I led a $3 million visitor servicing project which resulted in a collaborative, research and industry led Visitor Servicing Fund & Framework. I also led projects to improve community engagement in Victoria, as well as working on Victoria’s 10 year Visitor Economy Master Plan, Nature-based Tourism Strategy and a self-determined First Peoples' Tourism Strategy.

Cottesloe, Western Australia

Business Development | Branding | Marketing | Public Relations | Program Design | Community Engagement Sew & Co and Chip & Co are fine motor skill programs made just for kids. We’re bringing back the lost art of sewing and woodworking with a modern twist. Our mission is to provide a happy, calm and tech free space to transport kids into a world of imagination and creativity. The unique after school programs are open to Pre-Primary - Year 8 students and are located in Cottesloe, Western Australia. Sew & Co and Chip & Co are founded and designed by mother and daughter duo, Jane & Tash Potter. To see the programs in full colour visit: Website: www.sewandco.com.auInstagram: www.instagram.com/sew_and_coFacebook: www.facebook.com/welcometosewandco

Melbourne, Australia

Product development | Stakeholder engagement | Industry development | Marketing & communications | Project management • Leading, managing and facilitating the Product Advisory Service across Visit Victoria’s organisation – a business development offering available to all tourism operators across Melbourne and regional Victoria for 1:1 tailored advice, industry connections and strategic growth. • Leveraging and supporting a diverse range of tourism products across Melbourne and regional Victoria to facilitate connections and strategic pathways regarding the best ways to engage, market and develop. • Building curated and on brand product systems for all marketing teams across Visit Victoria including and not limited to; Customer Experience, Content, Marketing Technology, Major Events, Regional Events and Melbourne Convention Bureau to advocate and promote tourism products specifically aligned to key brands, campaigns and strategies. • Cultivating and growing relationships with a range of partners and stakeholders including government entities, private operators, national and international agencies and Visit Victoria teams across the organisation to support a range of product, campaigns, developments and projects.

Melbourne, Australia

Destination marketing | Campaign management | Brand | Stakeholder engagement | Project management | Partnerships • Developing and implementing campaigns that underpin the state tourism organisation’s brand marketing activities to build awareness and increase visitation and expenditure to Victoria. • Managing, delivering and implementing the intrastate marketing campaigns of Visit Victoria including Wander Victoria and Your Happy Space. • Developing and project managing brand marketing activities including monitoring the performance of brand marketing tactics and providing strategic input into associated planning activities. • Role included project and brand management, creative development, public relations, social media, partnerships, writing creative and media briefs, reporting, budgeting, stakeholder engagement - working collaboratively with key internal and external stakeholders e.g. Regional Tourism Boards, media partners and media/ creative agencies and product across 11 regions in regional Victoria.

Client: Dirk Hartog Island • Creating new content for DHI’s online tourism presence• Reviewing DHI’s social media platforms and strategy• Liaising with multiple tourism stakeholders e.g. Visitor Centres, Regional Tourism Organisations, Tourism WA, Tourism Australia • Event promotion - media releases, social media advertising, content creation etc. • Other ad hoc marketing activities

West Perth, Western Australia

Australia's Coral Coast (ACC) is the peak tourism body responsible for branding, positioning and marketing the coastal region of the state extending from Cervantes to Exmouth. • Worked collaboratively with the CEO and Marketing Manager to plan and execute ACC’s consumer and trade marketing campaigns raising local, national and international awareness and increasing visitation to the region. • Focused on harnessing innovative digital marketing strategies and solutions to promote ACC as Western Australia’s premier holiday destination.• Worked closely with ACC members from Cervantes to Exmouth and the WA Tourism industry to showcase the Coral Coast to both domestic and international markets.• Assisted with the creation of marketing briefs for external agencies, creating plans and content for marketing campaigns plus liaison with various tourism stakeholders including government organisations. • Developed and increased ACC’s social media platforms over two years – Instagram: 400 to 45,000+ and Facebook: 20,000 – 40,000+. • Campaign manager for major ACC marketing campaigns e.g. Outside Broadcast in August 2016 with Perth Radio Station Southern Cross Austereo Mix 94.5FM. Independently covered all planning, itineraries, project management, coordination, liaison and final reporting of the 94.5FM campaign.• Worked on multiple ACC marketing campaigns and representing ACC at international consumer and trade events – represented ACC at the Tourism Western Australia China Mission including 50+ face to face meetings with Chinese travel wholesalers across two days.

Perth, Australia

Terra Rosa Consulting is an independent firm offering an integrated suite of professional services for Traditional Owner groups, industry and representative bodies.Role:• Independent role managing all online and offline marketing. • Fostering community relations through managing community activities and events and identifying and overseeing sponsorship opportunities. • Graphic design for internal and external publications. • Experience writing marketing plans for community project grants. • Managing and updating Terra Rosa Consulting social media, corporate blog and website. • Head of the Values Committee/ responsible for improving the corporate culture of over 40 staff.

Role:• Experience within fieldwork for heritage surveys working independently with Traditional Owner groups and industry proponents. • Completion of desktop research for heritage reports, including summarising reports and sites from the Department of Aboriginal Affairs, editing heritage reports, and completing heritage surveys to gather cultural information from Aboriginal groups. • Role also expanded into marketing responsibilities including social media, graphic design and event management.

Perth-based public relations agency working with local and national corporate, government and not-for-profit clients.Role:Focus on events marketing/ management, copy writing/ editing, media monitoring and research duties.

Diploma Of Digital Marketing, Digital Communication And Media/Multimedia

Graduate Certificate In Marketing, Public Relations, Buyer Behaviour, Market Research

Film And Television Double Unit (Bursary Awarded)

Bachelor Of Arts (Communications), Anthropolgy (Major), Communications, Art History, English, Australian Studies, Film And Television

Education record