• Developing and implementing the Bank's annual marketing strategy, • Implementing market research and competitor analysis, • Copy-writing, translating and communicating the Bank’s official press releases, collaborating with mass media, • Managing the Bank's website, administrating the Bank’s Facebook page, LinkedIn group, YouTube channel, • Managing the Bank’s annual report and corporate calendar’s design and printing processes, • Providing the Bank personnel with corporate attributes and office accessories, • Organizing the Bank's anniversary celebrations, concerts, round tables and branch opening events, • Designing, developing and implementing the Bank’s advertising campaigns, media planning, • Designing the Bank’s promotional materials: booklets, flyers, billboards and banners, • Developing, designing and controlling the interior and exterior corporate identity of head-office and branches.

Supporting marketing division’s head in implementation of the Bank’s marketing strategy.

• Participated in the organization of the “Coca-Cola” Christmas Charity Campaign,• Negotiated with the culture departments’ heads of Yerevan administrative districts for the best implementation of the Campaign,• Assisted in creation and implementation of the PR plan for the “WinterFest Armenia 2010”,• Participated in the organization of the Festival .