Lam Nguyen Email & Phone Number

- Implemented transforming data, modeling dim/fact/datamart and built product dashboards for OneTarget - a SaaS marketing automation platform for Vietjet marketing team.- Reported weekly performance of websites/apps in Sovico Group (Vietjet, HDBank, Movi, vietnamkhoemanh.vn).- Researched on Next Best Action (NBA) model applications to optimize Vietjet’s customer journey.- Created related documents including but not limited to requirements documents, data dictionary, data modeling design.

- Worked in Digital Onboarding team and contributed to Techcombank - VinShop GT Lending project by coordinating with stakeholders to solve API system development and integration issues, simultaneously maintained, and improved Digital Onboarding product requirements.- Conducted market research, vendor and competitor research (eKYC, financial onboarding platform).- Contributed to building a design system for the web.

- Flexible and multifunctional working across diverse roles surrounding Business Analyst.- Co-produced two main products: Workevo - a marketing-oriented CDP and MakiPlace - a digital marketplace.- Lead or in charge of external projects including VinID website, Unica mobile app, Kidtopi (Topica) business intelligence, etc.

Workevo is a marketing-oriented CDP which helps you take the right action to the right person at the right time.- Conducted market research, competitive analysis to get an overview of the market for the product.- Delivered all about how the product works on web and mobile (roadmap, wireframes, documents, flows, design, prototype...).- Researched and analyzed market to improve the product, especially in the functionality design aspect.- Built dashboard, funnels and monitored product metrics.- Participated in product operation and marketing.

MakiPlace is a new kind of marketplace - a digital marketplace where developers and designers can buy and sell various ready-to-use web & mobile development assets. These include scripts, themes, templates, code snippets, app source codes, plugins, and so on.- Took care all about design tasks (UI, branding, key visual, sale & marketing campaigns, featured images, etc).- Conducted market research for product operation and product enhancement.- Coodinated with others in operation and marketing.

Bachelor'S Degree, Engineering Physics

Multimedia