Tracy Augustine Email & Phone Number

Santa Fe, Nm, Us

Greater Phoenix Area, Az, Us

OceansThree is a leading boutique search and talent development company with over 30 years of experience in the education technology space. Our mission is to help you secure, develop, and retain the best talent in the industry. We do this by offering a comprehensive, efficient, proprietary search process to ensure the best fit, and then help onboard and coach the people that we place, or allow you to choose from professional development services that help you create a winning culture where everyone in your company knows they can fulfill their potential.We specialize in retained executive search, and can help you find outstanding sales, marketing, product, technology, or general management talent, in any part of the education and media sector, from Director to C-Suite levels.• Co-founded the company and responsible for the day to day operations.• Co-created the company mission, values, unique value proposition, brand identity, business plan and strategic road map, while building the sales, marketing, communication/social media, legal and financial infrastructure.• Built a unique search process that includes immersive client collaboration with hiring managers, a high regard for client culture and needs, and careful attention to a diverse candidate pool and an outstanding candidate experience.• Developed performance metrics, processes, and systems for business development, contract negotiations, applicant tracking, candidate pipeline development and management, customer and candidate communication, interviews, and references.

Cupertino, California, Us

Responsible for driving global strategy and revenue for the online retail education business in 35 countries. Held P&L accountability, served as the education functional expert to the Online Store, and represented the store within the Education vertical at Apple. • Built and led a worldwide team of 20, based in 10 countries, and was responsible for their hiring, talent development, succession planning, and performance management. • Worked across channels and groups at Apple to develop synergies and drive education programs. • Achieved breakthrough iPad growth in the education market through iTunes strategy and Back To School promotions. • Launched Education Online Store with GTM strategy for students and teachers in China and Brazil

Managed all sales programs and marketing functions in a $1.45B K-20 business unit. Planned and executed sales/marketing strategies, including corporate and digital product branding, web, business development, field marketing and digital product distribution. • Restructured and led a 200 person marketing operation through the acquisition of Houghton Mifflin.• Surpassed top-line and bottom-line revenue goals for FY 2007-2009 (with a $34M budget in '09).• Led marketing launch of online distribution venture, CourseSmart.com, and textbook rental initiative; and directed digital partnerships with Amazon, Follett, Barnes & Noble, MBS, Turning Technologies, and Blackboard.

Us

Developed and executed strategies to drive marketing and sales programs for the $700M Higher Education business unit. • Hired a VP of Learning and Talent Development, and built training, development and leadership programs for sales and marketing.• Led marketing organization integration of Delmar and Course Technology imprints into a single group.• Helped shape strategy and led the launch of iChapters.com/CengageBrain.com, a direct-to-student online marketplace, which won the Thomson Innovation Award in 2007. • Surpassed top-line and bottom-line revenue goals for FY 2005 and 2006.

London, Gb

Built and led sales layer team of 45 field-based product experts and technology consultants driving $370M in annual sales in key product areas.• Hired and trained a Director of Training & Development and led sales and marketing training, development and leadership programs. • Developed and executed a series of successful sales/marketing programs focused on transformation of print to digital solutions and post customer care.• Surpassed sales goals, achieving growth from 7.2% to 18.4%.• Standardized product and marketing information through an e-catalog for the sales staff.

Us

Responsible for sales rep training, career development, and sales manager training. • Initiated formal sales training (PSS), created Prentice Hall University and Leadership Council programs.