Advertising & Marketing professional with 15+ years of experience with proven credentials in B2B (IT software, hardware & services ) consumer marketing ( FMCG, Automobile & Industrial) partner marketing internal & external communications to effectively position, build and achieve marketing objectives. Worked across companies that specialised in IT Services , Software, Cloud, PC,Tablets and Embedded System. Experience in the field of Marketing, Brand Building, Internal & External Communications, Demand Generation Liaison & Coordination and Relationship Management. Expertise in marketing plan execution, product promotion and implementation of business strategies to accomplish the business objectives. Conceptualization and implementation of brand / communication strategy; translating marketing ideas and design concepts into wining campaigns; working with multiple stake holders located in different time zones. Demonstrated ability in conducting pre and post campaign research with animatics; guiding and motivating cross-functional team members in achieving assigned business and individual goals. Strategic planner with skills in conducting research to identify sources, establishing media partnerships (TV, print, radio and BTL) and advertising opportunities. Extensive travel exposure across India for brand research to understand consumer insights and behaviour.Corporate PR function in India - driving India communications program, including developing regional communications plan in coordination with Corporate plans; developing media angle and content for regional use; and managing Advertising/Event and PR agencyAcademic Qualification :1.PGDM in Advertising from Bhavans College (Kolkata), 20012.Executive Management from Narsee Monjee Institute Bangalore ( 2012) . 20 months weekend classes on campus.3. Certified Associate in Digital Marketing from Simplilearn.com (2018)