Taylor Andersen Email & Phone Number

United States

• Set the strategy for Programmatic Self-Service and In-Store ad offerings at Target
• Contribute to industry standards and IAB guidelines for best practices for Out of Home and In Store advertising for Retail Media Networks
• Develop the roadmap for new product launches and product enhancements while leading a cross functional development team to execute the vision.
• Manage external vendor partners on the development and execution of 3rd party ad products and supported media.
• Draft and release external marketing communications on product releases and updates.
• Enable cross system communication to ensure workflow and reporting data streams create operational efficiencies.

Minneapolis, Minnesota, United States

• Collaborate with Target clients to create self-service Programmatic campaigns using Target’s 1P in-store and online sales data.
• Build custom PMPs for 3rd party media delivery across Target owned and operated media platforms.
• Analyze audience demographic and behavioral data on product purchaser and craft actionable insights for campaign development
• Ensure seamless execution and delivery of media through PMPs built on customized audience solutions tailored to each client’s needs.
• Develop both custom and standardized reporting solutions for leaders to ensure transparency in campaign performance and business health using data visualization tools (Domo)
• Architect and build new data streams to enable campaign sales and attribution measurement for client ROAS on Programmatic executions.

Greater Minneapolis-St. Paul Area

• Plan, build and execute Programmatic campaigns in Digital Video 360, The Trade Desk and Campaign Manager on behalf of Target and our Vendor Partners.
• Continuously monitor and optimize active campaigns; managing budgeting, frequencies and audience targeting strategies to maximize campaign ROI.
• Build and implement a standardized and simplified campaign building process for increased consistency and faster campaign deployment timeline.
• Vet new Digital Out-Of-Home technology and media partners for inventory and ability within Target’s current Programmatic ecosystem.
• Execute pilot Programmatic DOOH executions for internal recruiting drives for various district initiatives.

- Responsible for planning, building and executing Programmatic campaigns in Digital Video 360 (formerly DoubleClick Bid Manager) and DoubleClick Campaign Manager on behalf of Best Buy and our Vendor Partners.- Continuously monitor and optimize active campaigns, managing budgeting and targeting strategies to maximize campaign ROI. - Deliver comprehensive.

Greater Minneapolis-St. Paul Area

- Managed cross-functional team projects including new product development, existing product reformulations, logistical changes and external supply chain changes.- Built owned and competitive product performance reports using Nielsen Nitro to analyze segment metrics that informed business decisions.- Crafted pricing & merchandising strategies based on.

- Developed custom Tableau reporting dashboards for multiple media channels, allowing up to the day decision making on media investments and campaign optimizations.- Trained media teams on the use and benefits of data visualizations and automated reporting enabling the adoption of the new process across the agency. - Collaborated with the greater Business.

Greater Minneapolis-St. Paul Area

- Manage plan placement entries into our media planning platform.- Traffic campaigns through DCM or other necessary partners and confirm the proper implementation of tags and tracking pixels.- Pull reporting from various partners including DFA, Google Analytics, and various Social platforms (Facebook, Instagram and Twitter), and compile into analytic.

Greater Minneapolis-St. Paul Area

- Developed tactical OOH media plans in coordination with other media channels to provide a holistic campaign to deliver on client KPIs.- Managed vendor relationships and leveraged scale to maximize client investments.- Oversaw the execution of the campaign including materials production, shipment, and installation.Client Wins:- Target's "Back to School".

Assist in the development and execution of marketing and media plans designed to meet specific client objectives. - Collaborate on the development of media plans that utilize OOH to achieve the goals of my clients. - Manage the execution process of media plans by providing direction to creative development teams, coordinate the production and trafficking.

Madison, Wisconsin Area