Thoughtcloud is a startup that aims to help students study better, together. My work at Thoughtcloud included UX/UI design, developing user flows, wireframing, and collaborating with the team to create new features for the platform.

Orchestrated complete overhaul of company website to communicate brand values, highlight services and prepare for e-commerce functionality for turn-key control systems integrator company. Maximized brand messaging, customer engagement, and SEO by implementing new site content architecture and navigation scheme. Analyzed content needs across departments; wrote and curated dynamic online content, captured and edited relevant photos for site. Supported the office with continuing projects ranging… Show more Orchestrated complete overhaul of company website to communicate brand values, highlight services and prepare for e-commerce functionality for turn-key control systems integrator company. Maximized brand messaging, customer engagement, and SEO by implementing new site content architecture and navigation scheme. Analyzed content needs across departments; wrote and curated dynamic online content, captured and edited relevant photos for site. Supported the office with continuing projects ranging from excel spreadsheets to internal document development. Please visit edmci.com to view my work. Show less

Coordinated with the digital team to write web content, social media posts, and blogs to promote cross-culture empathy for international non-profit. Composed meta tags, video descriptions and biographies for on-screen person video clips, contributing to SEO. Created digital stories, essays, blogs to promote video exhibit launch. Produced organic social media push through influencer channels.

Designed comprehensive branded entertainment launch strategy for school project, presented to NICE staff for feedback and approval. Researched goals and behaviors of target market through detailed interviews, focus groups, and analysis of data and findings. Designed campaign hashtag, wrote social media plan, developed KPI benchmarks, and designed sample Twitter post for launch.

Analyzed consumer behavior patterns and introduced a strategy to convince meat-eaters to try Impossible Burger for a competitive course project. Worked on a team of five to gather quantitative and qualitative data through survey (210 respondents) and focus groups (2 groups of 4 and 3 individual interviews). Crafted comprehensive slide deck to present possible consumer behavior theories. Won choice presentation by Impossible Foods marketing team representatives.

Promoted to Department Lead and Cash Handler within 10 months of employment. Responsible for managing cash, counting each register and prepping for nightly deposits. Entrusted with key-holding privileges. Oversaw the women's department, including merchandising, re-stocking and cleanliness.