Ashlee Taylor Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, United States

Indianapolis, Indiana Area

Responsible for all paid advertising: o Social Media Ads (Facebook, Twitter, Pinterest, LinkedIn, YouTube, Snap Chat), Retargeting (Criteo), and all PPC Efforts (Google AdWords)o Managing a $700k annual Retargeting budget across three business divisions: Scholastic, College, and Yearbooko Managing an $25k annual PPC Budget + $25k annual paid social budgeto Focusing on brand awareness, YoY traffic growth, lead generation, increasing revenue, and maximizing ROASo Launching and managing 7 retargeting campaigns that drove $13.9M in revenue in 2019 against a spend of $159k (ROAS: 37 | 255% growth over 2018)o Working with the Email Marketing Manager & Creative Team to create and run paid advertising campaigns that coincide with and support the monthly email calendaro Forecasting campaign performance and associated advertising spend for all campaigns in order to report on performance, generate budgets and make adjustments as necessaryo Delivering weekly, monthly and quarterly detailed reporting for all active campaigns including important KPI’s such as unit sales, revenue, average order value, ROAS, leads, CPL, clicks, CPC, etc.Responsible for managing all SEO efforts for the company’s primary website & 4 sub-domainso Monitoring search visibility on a weekly basis against historical base lines and competitor presenceo Improved search visibility from 20% to 30% in 2019o Increased Google organic Featured Snippet listings from 0 to 29 in 2019o Monitoring keywords across the business to ensure website content is highly relevanto Creating a Local SEO 101 Playbook for sales partners who have local offices across the United StatesPresented a break-out session alongside two sales partners at the Herff Jones 2018 Scholastic National Sales ConferenceMarketing Team “Fun Committee” Member

Indianapolis, Indiana, United States

• Creating & driving overall Digital Marketing strategy for the organization• Managing a Digital Marketing Team of 5 subject matter experts in the areas of content marketing, social media, email marketing, marketing technology and analytics. • Responsible for a $2M Digital Marketing budget including vendor selection and management, paid advertising spend, marketing technology investments, training & development and travel.• Responsible for reporting and communication of all digital marketing results to the CMO + Executive Leadership Team, including:o Email marketing campaign metrics (open rate, click-through rate, revenue, transactions, etc.)o Paid advertising campaign metrics (revenue, ROAS, transactions, average order value, CPM, CPC, etc.)o Lead generation resultso Social media metrics including engagement, likes, shares, comments, followers, etc.o Website statistics including traffic, sessions, bounce rate, conversion rate, time on page, average page value, YOY analysis, etc. • Working directly with the sales staff to encourage the understanding and adoption of digital marketing tools and consequently driving additional revenue• Creating digital marketing training and development materials for company learning & development use

Indianapolis, Indiana Area

Driving efforts to increase sales through lead nurturing and lead conversion efforts across digital marketing channels.Responsible for all paid advertising:o Social Media Ads (Facebook, Twitter, Pinterest, LinkedIn), Content Promotion (Outbrain), and all PPC efforts (Google AdWords, Bing, Yahoo Gemini)o Managing a $900k annual PPC Budgeto Led our paid search agency to drive improvements in ROI resulting in a 72% increase in revenue against a spend increase of only 0.35%o Managing a monthly paid advertising budget of $10,500o Focus on brand awareness, lead generation, increasing revenue, and maximizing ROIo Increased lead volume by 96% from January- June 2016Created and developed an email marketing campaign to target “hot” leads, as well as past customers and generate lost revenue:o Brought in an average of $5,000 per month from this campaign aloneo Increased total email marketing revenue by 206% from 2015-2016, Q1 & Q2Responsible for managing contests and sweepstakes that promote the businesso Recent $5000 Trip Giveaway Sweepstakes brought in 3200 leads, against a goal of 2,000 (60% lead increase)Writing for the company blog and internal company newsletter.

Indianapolis, Indiana Area

Offering a wide range of Marketing activities for business growth and continued success in the industry.Provided support and assistance to the sales force through lead distribution, lead tracking, and developing sales materials to use in sales calls, presentations and trade shows.Coordinated all tradeshow logistics including registration, shipping, set-up, tear down and working the shows to capture leads and establish a presence in the industry.Developed Sales Presentations and was the key presenter of material to groups of architects, designers, and engineers.Managed all company social media accounts.

Bradenton, Florida

Taught Business Technology through individualized instruction covering Microsoft Office, QuickBooks, accounting tools, keyboarding, computer concepts and business essentials, including finance, management and marketing.Collaborated with community organizations to increase enrollment, raise awareness, and provide volunteer groups for special projects.Coached the Extemporaneous Speaking category for the Skills USA annual competition.

Manatee County, Florida

Substitute Teacher for Elementary, Middle, and High School classes as well as Manatee Technical College.

Indianapolis, Indiana Area

Analyzed advertising and online marketing performance for clients in order to reduce costs and maximize awareness. Reported on weekly TV commercial performance using metrics such as cost per lead to aid in improving commercial placement and new market discovery for higher metric performance and higher revenues.Reported on Search Engine Marketing performance detailing the most effective keywords and the most popular referral sites for generating increased awareness and higher advertising revenue for the client. Researched advertising methods in order to find the most profitable methods that would increase revenues, provide the most awareness for clients and steadily increase sales for clients.

Terre Haute, Indiana Area

Assisted the director by answering phones, coordinating appointments, filing paperwork and providing customer service. Served on the marketing team to help plan and promote the annual on-campus career fair.

Master Of Business Administration, Mba

Activities and Societies: Coaching for Student Success, UT Gold, American Cancer Society

Bachelor'S, Marketing, Operations Management & Analysis

Activities and Societies: American Marketing Association- Chapter President; APICS, The Association for Operations Management-Treasurer.