Social Media Marketing and Committee Member for the Charleston Marketing Podcast.• Post social media content for the podcast to Instagram, Facebook, and LinkedIn, including bi-monthly announcement posts in collaboration with each guest speaker.• Create branded graphics and reels to distribute on each platform using Canva and CapCut.• Write compelling copy to accompany social media posts.• Keep up-to-date with audience interactions on social media content by monitoring engagement metrics including likes, comments, shares, and impressions.

Social Media Marketing for the Navigation Center, a nonprofit organization in Charleston, SC. • Managed the Facebook and Instagram accounts and produce impactful social media content across various platforms.• Assisted with writing and designing monthly newsletters and promotional emails that highlight important news and events, as well as interviewing clients for client outcome stories. • Conducted in-depth analytics reports to gauge the success of campaigns and newsletters.• Created compelling graphics to distribute across social channels.• Developed innovative social media strategies for the organization to increase engagement of internal and external clients, including crafting pitches and community outreach to current and prospective donors, clients, schools, families, etc.

Marketing & Editorial Intern at Skirt, a local women’s lifestyle magazine in Charleston, SC. • Assisted in strategic communications and marketing exposure for Skirt’s editorial projects.• Wrote blog posts, articles, and other components appealing to the magazine’s focus on enhancing their marketing strategy and utilizing their online presence.• Assisted in administrative tasks including communications and research, with direct involvement in event planning/coordination, promotional campaigns, editing, etc.• Facilitated collaborations and partnerships with brands to enhance marketing efforts and expand reach. • Actively represented and promoted the magazine at various events, contributing to on-site needs that include interviewing, photography, set-up/preparation, etc.

Marketing Intern at PMM, a boutique digital marketing and PR firm. • Assisted with various projects and campaigns for a diverse portfolio of clients in industries including hospitality, nonprofits, food and beverage, healthcare, sports/entertainment, tech, and more.• Conducted research to identify trends, consumer behavior patterns, and the competitive landscape, providing valuable insights for marketing campaigns.• Generated content including infographics, stories, reels, and B-rolls, distributing across social channels to leverage visual storytelling.• Oversaw social media content using various management platforms to deliver clear analytics reports.• Produced content calendars for scheduled social media posts to cater to the needs of each client and elevate their digital footprint, channeling their brand voice to develop clear and compelling communications.• Direct involvement in influencer outreach, establishing relationships and tracking campaign progress while ensuring content that aligns with their brand voice and meets objectives.

Marketing & Public Relations Intern at a full-service marketing, advertising and PR firm in Charleston, SC.• Wrote, proofed, and distributed blog posts for a variety of clients to support media relations efforts.• Created and scheduled social media posts across various platforms, using social media management tools including Eclincher and Facebook's Meta Business Suite. • Managed social media platforms (Instagram & Facebook) for clients, including responses through comments and direct messages.• Designed and distributed graphics, reels, stories, and other forms of social media content with Canva.• Implemented SEO strategies to optimize online visibility and drive organic traffic.• Successfully utilized professional communication software including Wrike, allowing for effective project management, planning, and team collaboration. • Developed Google posts, social media captions, and written copy that is cohesive with the unique brand voice of each client.

The Mass Communications Capstone Experience included developing a portfolio and creating a significant project, showcasing proficiency in my leadership pathway and demonstrating my in-depth knowledge about mass communications.• Leadership Distinction in Mass Communications Research.

Member of the Garnet Media Group Marketing & Public Relations Team at the University of South Carolina.• Created and distributed various content to support the mission of the GMG Marketing & PR team and provide general marketing and public relations support to partner organizations.• Attended weekly meetings and contributed insight on how to best navigate and execute the production of two major publications at the University of South Carolina, Best of Carolina and Carolina Insider.• Discussed content ideas, campaign strategies, and other creative assets through communication and collaboration on the Slack platform, allowing for marketing initiatives to be effectively achieved.

Accepted into the highly competitive Upper Division Journalism program at USC. Provided immersive coursework based on introductory & intermediate reporting, writing, and production.

Marketing Intern at Southeastern North Carolina’s largest independent real estate firm. • Designed real estate listing brochures that served as a critical marketing tool for showcasing properties and attracting potential buyers.• Performed strategic marketing research and provided marketing proposals catered to company’s needs.• Reviewed and contributed editing suggestions on minimum of 2 new listings weekly.• Maximized advertising efforts through content distribution on various social media platforms, leading to a 15% increase in website traffic. • Created and personally delivered over 200 customized holiday gifts for top and prospective clients that increased company awareness and opportunity for sales.Marketing efforts resulted in the team producing more than $56 million in closed sales, with 90 closed transactions, in 2021.

Marketing and Advertising Intern at one of Wilmington's most popular arts and entertainment magazines. • Direct involvement in crafting and editing of the magazine’s monthly distributions and advertising trafficking.• Created graphics and worked with experienced team to ensure optimization of advertising and design efforts, resulting in the magazine exceeding monthly revenue by at least 8% consistently during the 2018 calendar year.• Wrote and managed copy for social media posts and published to approximately 7,000 Facebook and Instagram followers, increasing company awareness and community engagement by 14% from prospective clients and customers.• Formulated event strategies and other creative tactics used to promote achievement of advertising objectives.• Maintained ever-growing distribution list using Microsoft Excel, including over 150 qualified regional businesses, a 10% growth over the previous year.

Recreation Team Member at Wrightsville Beach’s award-winning leader in hospitality.• Evaluated measurement of team dynamic and performance using feedback data from guests to accurately enhance quality of services.• Coordinated weekly scheduled events for guests and collaborated with the recreation staff team to develop creative ideas for additional activity planning. • Developed and tracked budgets for recreational activities. • Provided suggestions at departmental meetings that occurred twice weekly, that were implemented and resulted in incremental income for guest services department.