Taylor Espinosa-Weiss Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Austin, Texas Area

Austin, Texas Area

• As an Account Executive, I lead & manage the day-to-day account needs and projects for six U.S. Subway Restaurant® markets, and partner with the agency’s creative, media & data teams to bring local advertising efforts.
• Developed 17+ presentations for quarterly board & franchisee meetings in 2018, in addition to transcribing meeting minutes into action items for each quarter of the fiscal year.
• Maintains local market partnerships/sponsorships while being an advocate for the agency – protecting timelines, budget, brand standards.
• Coordinates with internal market teams & Subway HQ to upload local marketing e-blast content for bi-weekly deployment for 50+ U.S. markets containing over 1.5 million subscribers.
• Informs the Acct. Director at all times of project status, upcoming projects, client issues, budget/timeline concerns, briefings, research, etc.
• Updates traffic instructions (TV/TVBB/radio) for media team to place with broadcast partners.

Austin, Texas Area

• Kicked off creative briefs for Point-of-Purchase materials (menu translites, footers, window clings, etc.) and prepared market visual guide/store address lists with Production Manager for printer.
• Managed the entirety of creative projects from inception to completion.
• Collaborated with broadcast & creative teams to produce local TV & radio spots.
• Prepared monthly print & email newsletters for nine U.S. markets over eight Subway marketing calendar windows to inform franchise owners of new national & local changes.
• Assisted with the upload/metadata process of local marketing e-blast content for deployment of 50+ U.S. markets.

Austin, Texas Area

• Developed work orders & tracked project status from start to finish utilizing Collab PM system.
• Prepared briefing documents (Assignment Brief, Creative Brief) for the creative team.
• Assisted in the execution of local sponsorships including NFL, MLB & MLS teams for Subway® Restaurants.
• Oversaw the development of creative for multiple direct mailer campaigns (FSI, Mspark, SaveAround), and compiled raw data based on a 6-week period into analysis slides for the Acct. Director.
• Communicated daily with Subway franchise owners via market-wide email alerts & incoming call inquiries.
• Assisted the Acct. Director in the development of meeting & annual planning decks as well as meeting materials.

Austin, Texas Area

• As an Account Coordinator, I provided support and service to a variety of B2B clients and the account team. Key responsibilities included:
• Assisting the account team on internal tracking of projects.
• Coordination of weekly client status meetings to review and update progress of ongoing projects.
• Overseeing website development process by working with the project manager and web developer on sitemap creation, content changes and ensuring site met brand standards.
• Research and development of multiple competitive assessment reports as a basis for a strategic marketing communications plan.
• Analyze and compile client and customer discovery questionnaires to identify commonalities and disconnects between client/customer.

Austin, Texas Area

• Proofed creative materials and out-going client jobs before production: print, digital.
• Opened, tracked and closed client jobs utilizing internal project management system.
• Assisted account managers in preparing client invoices and purchase orders.
• Managed social media accounts to reinforce agency’s brand and improve relevance of content.
• Collaborated with the Digital Specialist to research and produce blog content to agency's website.
• Developed a brand assessment report from a new client meeting, combining client input, industry research and personal insights to serve as the foundation for a marketing strategy.

Austin, Texas

• Assisted account managers with real estate and home builder clients.
• Managed home builder websites via a CMS platform, updating inventory and pricing of 15 communities weekly.
• Assisted in CRM analysis to identify under-performing accounts, prompting a shift in marketing strategies to increase conversions of leads into sales.
• Set up real estate email marketing campaigns for automation utilizing a CRM platform.
• Engaged in internal, client and product development meetings.
• Basic design and layout for floor plan brochures.

San Marcos, Texas

• Reviewed and edited news articles for grammar, spelling and punctuation errors.
• Ensured text conformed to AP Style and checked content for factual accuracy.

San Marcos, Texas

• Produced and wrote radio spots including: PSAs, promos and liners to go on-air.
• Participated in weekly program airing on Austin Information Radio (AIR) and North Texas Radio for the Blind (NTRB) as service to sight-impaired individuals.
• Contributed as a lead voice actor to radio drama "Stuck on a Bus" placing first place at TIPA Convention.