Taylor Prather Email & Phone Number

Develop and execute a robust social media content strategy, leading to an average 25% increase in audience growth and engagementManage social media influencer strategy for brand visibility in outdoor industry and PNW regionCollaborate and execute an annual strategic marketing plan that integrates key business objectivesDraft and execute seasonal content calendar to streamline e-mail campaigns and social media postsTeam management experience with direct oversight of content coordinator and snow reportersRespond to all press inquiries in a timely mannerOwnership of stakeholder relations including PR agency, media agency, tourism partners, pressDaily oversight and optimization of website functionality and content via CMS and HTMLAnalyze and report key metrics for social media and e-news campaigns

Developed annual public relations strategy to support seasonal marketing KPIs Served as the resort spokesperson in both planned and unplanned situationsExtensive experience with crisis communications response, on-camera interviews and media trainingCollaborated with marketing team to establish annual strategic plan that connects the brand strategy to public relations strategyActed as resort liaison for commercial and editorial film crews, elite athletes and national news anchorsHired, managed and collaborated with external public relations agencies to support resort's key objectivesMentored communications coordinator to improve targeted media pitching, tracking and reporting.Developed and maintained a comprehensive network of athletes, media and influencers in the outdoor, hospitality and action sports industriesDeveloped brand-centric partnerships, programming and activations that earned national media attentionImplemented and managed weekly internal, company-wide communicationsLead executive communications such as email updates, presentations and panelsProvided insights to C-suite on crisis response, messaging, community engagement and PR best practicesProcured placements in niche, mainstream and vertical publicationsOrganized and attended domestic and international media eventsExtensive experience with Built a comprehensive athlete and ambassador sponsorship program to boost The Athlete's Mountain brand marketing and storytellingWorked closely with a variety of endemic, global product and outdoor brand partners on brand-aligned marketing activations and promotionsCreated and supported PR tactics for events and competitions including Grand Prix Olympic qualifiers, Dew Tour and U.S. Ski Team trainingResort contact for athletes, coaches, filmers, influencers, and agentsManaged and allocated annual PR budget to ensure it was fully maximizedPrioritized marketing team culture and efficiency by planning outings and managing cross functional platforms

Eagle, Co

Maintained brand consistency across 30+ departmentsOversaw 20+ social media channels to monitor constituent engagement, ensure regular posting cadence and provide streamlined messagingLead quarterly social media meetups for page managers to refine best practices, exchange ideas and improve visibility Grew Eagle County Government social channels by 60 percent in 2016Developed annual marketing and communications strategy for Fair & RodeoSpearheaded brand refresh for the 77th Eagle County Fair & RodeoExecuted communications needs for all departments including advertising copy, press release drafting and distribution, photography and video coordinationTrained and participated in regular Public Information Officer needs, including crisis response communication-update/manage external website weekly.draft & distribute press releases weekly.maintain relationships with local/regional media, attend to requests for information, quotes, etc.update/manage intranet on a weekly basis.

Vail, Co

Support the creation and execution of strategic public relations plans for hospitality and destination clients across the United StatesCreate and implement strategic public relations practices for agency visibilityDesign promotional items for clients using Adobe Creative SuiteDesign custom business proposals for potential clientsForge and maintain relationships with media covering travel, hotels, outdoor, etc. through email, in-market media visits and media fam tripsDevelop strategic social media plans for clientsTrack and submit client reports measuring KPIs and established objectivesDevelop, implement and manage summer internship program

Vail, Co

-Track clips using Cision and Google Alerts to report to clients-Use Vocus for pitching and media relations-Plan and organize individual and group press trips-Communicate with local partners in the community-Maintain company blog and social media-Research and update documents for media kits-Update media center for clients-Attend to media requests-Use Adobe Creative Suite to prepare online clips-Draft press releases-Maintain client social media practices-Draft social media plans-Secure placements by strategic pitching and press trip research and planning

Oshkosh, Wisconsin Area

-Organize social media efforts and posting-Maintain website using Joomla!-Participate in planning and executing a $100,000 campaign to increase awareness of isolation-Write articles & press releases for local news outlets-Design promotional pieces using Adobe InDesign, Illustrator and Photoshop-Design advertising for social media outlets-Write for newsletters and year-end appeal-Launch and maintain blog-Create 2013 social media content calendar-Present updates at board meetings-Conduct interviews with grantees to feature on blog-Organize all materials, usernames and passwords for social media and marketing-Report bi-monthly to board on social media and marketing updates

- Attend PRSSA Leadership Rally in Scottsdale, Ariz.- Generate useful content for weekly meetings- Plan Executive Board meeting agendas- Organize fundraising efforts- Attend National Conference- Edit & oversee publications and posts on social media sites- Maintain contact with PR pros for tours, panels and guest speaking purposes- Oversee Committee Chairs- Communicate with members daily- Communicate and update alumni- Plan fall/spring banquets- Maintain contact with other chapters as well as PRSA of NE Wisconsin- Increase budget by $6,000 by taking the steps to re-recognize organization through the university

Appleton, Wis.

- Manage Facebook posts- Implement 365 Days of Snowboarding Campaign- Upload and post photos/blog posts from riders- Coordinate with Team Managers for updates/ new ideas- Develop Twitter profile, post tweets- Engage audience, promote giveaways and events-Use analytics to measure social media traffic- Oversee production of women's clothing items

Oshkosh, Wisconsin Area

- Write for company blog on Type Pad- Create weekly newsletter on Constant Contact- Write news releases- Compose media lists- Create blog posts for clients- Design merchandise for clients- Maintain contact databases in Excel, Website and Constant Contact- Make calls to inquiries and potential clients, follow up with current clients, set appointments- Help with social media crisis situations for clients- Mobile application development and publishing

Uw Oshkosh

-Competed in NODAC National Campaign Competition and PRSA Theatrics Campaign-Organized workshop with PR professionals in the area-Participated in PRSSA fundraisers-CEPR Certification-Served as event planner in 2010-2011-Organized banquets and designed invitations-Attended National Conference in Orlando (2011)-Newly elected President

Oshkosh, Wisconsin Area

Created Twitter handle and managed social media contentDesigned T-shirts for groupOrganized and implement events and activitiesPublicized events and group

Bachelor Of Arts, Journalism, Public Relations

Activities and Societies: PRSSA, Reeve Union Board, UW Oshkosh CARESpanish Minor

International Relations And Affairs

Activities and Societies: Semester at Sea, International Shipboard Education,