Taylor Greene Email and Phone Number

Responsible for defining the product, market strategy, and life cycle management of Edgepark offerings. Responsibilities also include customer need identification, market research, product services, pricing, positioning, promotion, and branding.- Developed and launched a sales enablement tool that enhanced communication and engagement with diverse customer segments, resulting in improved sales efficiency and effectiveness.- Designed and implemented a comprehensive sales pipeline, integrating new and existing marketing materials to drive acquisition and retention of both new and existing clients.- Revamped the company’s value proposition to better align with evolving brand identity and comprehensive service offerings, resulting in a more coherent and compelling market presence.- Collaborated with cross-functional teams to implement targeted campaigns, utilizing insights and data to enhance effectiveness and reach key audiences, resulting in a $390M (16.5%) revenue growth in top markets.- Supported multiple business categories with content to grow portfolios leading to 43% conversion rate YoY.- Spearheaded the lead referral strategy initiative to optimize portfolio offerings, achieving a 70% increase in referrals and driving significant revenue growth.- Innovated and implemented a new marketing process, resulting in a significantly faster speed to market and the elimination of historical inefficiencies.

-Oversaw the development and execution of rebranding strategies, including store layout changes, signage updates, and interior design enhancements, to reflect the new brand direction.-Led a team of 15 and cross-functional groups to coordinate and implement Crate & Barrel’s strategic programs, resulting in increased revenue generation and operational efficiency.-Enhanced revenue growth by working with visual product development team to convey company’s brand.-Implemented merchandising directives from corporate management and created visual projects for retail locations.-Analyzed sale trends of product categories to understand selling gaps and bring revenue generating product to fulfill consumer’s needs.

-Collaborated with CEO and cross-functional team to provide expert recommendations on expanding offerings and products to exceed previous sales margins and acquire new customers.-Spearheaded the rebranding initiative by creating comprehensive marketing tools, coordinating photo shoots, and developing targeted email campaigns to enhance the company’s brand identity and increase brand awareness.-Developed relationships with vendors by providing sales metrics, understanding of product need, and creating strategies to best support all businesses.-Analyzed previous year-over-year sales to increase month-over-month sales and providing offerings to fill sales gaps.

Sourced and developed products through various channels s to create capsule collections in order to create company image Oversaw photo shoots and merchandising of website to create comprehensive brandGenerated sales through implementation of social media and marketing strategy to create brand awarenessLaunched wholesale distribution and negotiate costs and terms to be included in international retailer’s buys Supported market launch of brand via eCommerce and brick and mortar to be carried by retailers

-Developed monthly, quarterly and yearly sales plans to achieve a monthly sales average of $60K+ -Analyzed fashion and textiles trends to maximize product fills from merchants to meet creative needs of Trunk Club-Developed and maintained relationships with vendors to select product to fit Trunk Club and designer’s performance standards-Established and successfully managed book of 300+ clients resulting in being within the top 20% of sales team and deliver excellent customer experience -Styled clients through ecommerce platforms and merchandised in-person appointments to boost sales and client relations-Established marketing campaigns, partnerships, and seasonal promotions with influencers and fashion brands-Collaborated with product merchant team at Trunk Club and Nordstrom locations to define product assortments and new product ideas-Led sales team meetings to gather information on future season products to bring to merchant team-Managed product categories, analyzed sales data, and present sales opportunities to merchandise team-Conducted tests and experiments to get insight of client retention to best work with clients and maximize on referrals

o Analyzed and forecasted seasonal buying trends and inventory needso Drove sales through promotional marketing packets distributed to targeted dealerso Engaged with customers at national trade shows to promote products and generate leadso Responsible for building lasting relationships with national accounts and dealers to ensure repeat business

o Styled and maintained ecommerce website for product saleso Created detailed product buys for on trend seasonal deliverieso Analyzed sales trends, selling data, trend forecasting plans, and customer analyticso Created growth opportunity through partnerships with influencers and bloggerso Managed business end to end: analyzing, forecasting, buying, advertising, and sales leads

o Designed styled photo shoots to attract stylist readers and drive sales o Drove sales through reader engagement o Managed collaboration deals for Nicole working with major brandso Created custom seasonal styled appointments for customerso Photographed and organized samples