Taylor Johnston Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Austin, Texas Metropolitan Area

Oversee and optimize marketing applications, particularly HubSpot, for one of the world’s largest real estate developers to ensure precise email targeting, seamless workflow operations, and effective contact management. Actively manage the integration of technology to facilitate our lead intake processes. I also evaluate and onboard new technologies, establish usage guidelines, provide training, and integrate Hubspot with other components of our application suite, in addition to timely investigating and resolving any issues. In addition, I manage the seamless transition of leads from HubSpot to Salesforce, ensuring sales-marketing alignment and an efficient handoff process. My role involves verifying that leads meet the appropriate standards and ensuring that Sales delivers prompt and reliable follow-up. By bridging the gap between the two teams, I facilitate efficient lead management and contribute to our overall sales success.

Austin, Texas Area

Austin, Tx

I manage the digital marketing needs of our three lines of business: Development, Housing and Active Adult. My primary duties include managing our email campaigns, websites, digital advertising, social media strategy, digital event marketing, and CRM systems (Hubspot, Salesforce) as well as providing reports / analysis / training on all our digital marketing projects.

Austin, Tx

Peoria, Il

Manage the online presence and digital marketing for a top-tier dermatology / medspa / retail facility with multiple online properties.Primary responsibilities include: • Create and manage web content (write, edit, proofread) • Design web graphics maintaining a consistent look and feel • Craft and execute promotional emails and manage subscriber lists • Maximize online revenue for ecommerce site through multi-channel marketing campaigns (email, SEM, display, retargeting etc) • Create appealing social media content & facilitate engagement • Manage day-to-day website updates and HTML/CSS tweaks • Track, analyze and report on key site metrics

Acted as a web content specialist on statefarm.com's About Us pages with tasks including publishing website updates, creating visual elements, redesigning multiple pages, and completing emergency updates in catastrophe situations.

Worked as writer / photographer for mtvU’s music blog. Wrote regular articles to accompany online music video premieres and reviewed concerts for the high traffic website.

Bachelor'S, Mass Communication

Field of Study: Interactive Media

Associate'S, Mass Communication