Taylor Frost Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

In my role as Media Buyer, I oversaw multimillion-dollar marketing campaigns across various brands by tracking, analyzing, and drawing insights from data to identify potential optimization opportunities and ensure marketing goal attainment. Developed, maintained, retained, and strengthened business relationships with vendors and agencies to negotiate rates and further streamline media budgets. Reviewed campaign results metrics regularly including media expenditures to optimize campaigns and… Show more In my role as Media Buyer, I oversaw multimillion-dollar marketing campaigns across various brands by tracking, analyzing, and drawing insights from data to identify potential optimization opportunities and ensure marketing goal attainment. Developed, maintained, retained, and strengthened business relationships with vendors and agencies to negotiate rates and further streamline media budgets. Reviewed campaign results metrics regularly including media expenditures to optimize campaigns and provide accurate timely reporting. Researched, analyzed, and forecasted market trends for brand managers to develop and recommend sustainable and effective campaign strategies. My Key Success in This Role:-Successfully implemented marketing communications software (MediaTool) to track all media placement more accurately, and additional research tools (Prime Lingo & Media Radar) for enhanced competitive insights.-Reduced media costs by 25%+ through strong negotiations with vendors and agencies.- Analyzed market to find opportunities, trends, and threats to promote and advertise business.-Accelerated brand awareness vs. competitors in the market via content campaigns across all social media platforms.-Promoted business in marketplace by creating media opportunities and managing and handling public relations activities. Show less

As Media Buyer, I built and maintained business rapport with clients and media partners by delivering optimized strategies. Managed and developed strategic marketing plans for clients based off expertise and market trend research. Monitored and tracked performance of media purchases across print, broadcast, out-of-home, and digital channels. Administered marketing projects from intake to finish and presented marketing solutions to management. Leveraged insights from research and campaign data… Show more As Media Buyer, I built and maintained business rapport with clients and media partners by delivering optimized strategies. Managed and developed strategic marketing plans for clients based off expertise and market trend research. Monitored and tracked performance of media purchases across print, broadcast, out-of-home, and digital channels. Administered marketing projects from intake to finish and presented marketing solutions to management. Leveraged insights from research and campaign data (e.g. click-through rates, conversion rates) to further hone campaign optimization and provide practical solutions to management.My Key Success in This Role:-Built and delivered new national digital media campaign for a Fortune 500 client’s rebrand launch as part of project team.-Successfully managed six accounts across multiple industries serving as the account lead and facilitating all discussions. Show less

Researching, planning, and buying media across broadcast, out-of-home, print, and digital channels. Monitor and manage digital campaigns, and provide recommendations based on performance.Negotiated lower rates and added value with media vendors. Optimizing digital campaigns based on click-through-rates, conversion rates, and bid management.Ensuring that schedules run accurately and follow up on paperwork, makegoods, invoice reconciliation, proof of performance and post analysis.

Greater Atlanta Area

My role as Lead Development Representative, I oversaw business relationships with current and prospective clients and presented on compliance products offered by the organization. Worked with pre-sales technical resources to gain complete understanding of client needs and customize solutions to address issues noted. Handled new business development opportunities through networking and client presentations. Actively analyze and assess potential sales opportunities resulting in additional… Show more My role as Lead Development Representative, I oversaw business relationships with current and prospective clients and presented on compliance products offered by the organization. Worked with pre-sales technical resources to gain complete understanding of client needs and customize solutions to address issues noted. Handled new business development opportunities through networking and client presentations. Actively analyze and assess potential sales opportunities resulting in additional accounts and new business development. Show less

Greater Atlanta Area

As my role of Technical Recruiter, I executed on business development strategy to provide Fortune 500 clients with sound technical recruiting expertise and build out talent management best practices. Oversaw candidate recruitment initiatives from pre-screening, coordinating technical interviews, and negotiating salaries. Facilitated the relationship between clients and potential candidates to ensure highly relevant talent is sourced, and an optimal candidate experience is provided. Recruited… Show more As my role of Technical Recruiter, I executed on business development strategy to provide Fortune 500 clients with sound technical recruiting expertise and build out talent management best practices. Oversaw candidate recruitment initiatives from pre-screening, coordinating technical interviews, and negotiating salaries. Facilitated the relationship between clients and potential candidates to ensure highly relevant talent is sourced, and an optimal candidate experience is provided. Recruited, selected, interviewed, and hired new staff while ensuring selection of competent and capable candidates. Show less

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Georgia Southwestern Women's Tennis Team, Kappa Delta Sorority

Marketing

Activities and Societies: Georgia Southern University Women's Tennis Team