Taylor Irwin Email & Phone Number

Raleigh, Nc

Raleigh, Nc

Partner with dealership leaders to align content production and boost growth strategies; Help manage the Marketing team and other departments on all marketing efforts, from strategic development to execution and analysis; Deploy multi-channel marketing campaigns for target markets; Follow project management principals and governance strategies to direct teams and guide project to on-time completion; Own all aspects of planning and executing events for customer appreciation, trade shows, open houses, employee appreciation, etc.; Manage relationships with suppliers, vendors, creative agencies, and other partners to ensure alignments with company's brand and standards.

Raleigh, North Carolina, United States

Certified Cat® Brand Advocate; Manage marketing communications and promotional assets; Document and execute yearly Marketing Plans; Facilitate campaigns; Content creation and design; Administer corporate branding guidelines

Raleigh-Durham, North Carolina Area

Develop, manage and execute marketing campaigns in the industry; Record customer testimonials through photography and company blog; Responsible for development and updating of corporate sales brochures and other custom sales collateral; Support efforts of sales, parts and service management where applicable; Provide communication and promotional expertise to support departments such as Human Resources, Safety, and Recruiting; Aid with planning and execution of events for customer appreciation, trade shows, open houses, trade associations, employee appreciation, etc.

Raleigh, Nc

Write and edit copy for company event and marketing materials; Design digital images and graphics to enhance company offerings and presentations; Connect and network by composing messages for social media; Communicate between all departments to maintain clear messaging

Farmington, Ct

Composed a marketing plan to outline objectives for the company; Increased interest from customers and clients in the company’s social media outlets; Designed several banners and other digital images to enhance company presence and improve appearance to customers; Research methods to continuously improve marketing efforts; Provide support for marketing efforts; Lead campaigns to promote company’s 20th anniversary; Updated website alongside marketing team

Initiated events for the Silver Sneakers Program along with supervisor and another intern; Captured real life moments to use as marketing material through the use of photography; Distributed marketing material to a large number of people in the community; Set up events to raise money for the organization; Communicated with people in both the organization and the community in an appropriate manner

Organized 5k event for the foundation; Acquired locations to host events; Worked events to raise money and raise awareness; Built sales relationships with people in the community to ask for monetary and in-kind donations; Worked in professional business atmosphere with both group and individual projects

Participated in the updating of the company’s marketing material and message – Market Message Strategy, New Website, Marketing Tools and Social Media upgrade; Reviewed competitors websites to understand message and flow