Taylor Graham

Taylor Graham Email and Phone Number

Senior Lead, Enterprise and Industry Marketing @ Shopify
Vancouver, BC, CA
Taylor Graham's Location
Vancouver, British Columbia, Canada, Canada
Taylor Graham's Contact Details

Taylor Graham personal email

n/a
About Taylor Graham

Taylor Graham is a Senior Lead, Enterprise and Industry Marketing at Shopify. They possess expertise in leadership, direct marketing, voiceovers, amazon web services, word press and 28 more skills. Colleagues describe them as "I worked with Taylor for almost a year at Veloxsites. I thoroughly enjoyed working with her. She is driven, smart, thinks fast on her feet, creative, is more than willing to learn, adapts quickly, and a marketing professional sure to go far in whatever industry she chooses to specialize. I wouldn't hesitate to work with Taylor again in the future."

Taylor Graham's Current Company Details
Shopify

Shopify

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Senior Lead, Enterprise and Industry Marketing
Vancouver, BC, CA
Website:
shopify.com
Employees:
24475
Taylor Graham Work Experience Details
  • Shopify
    Senior Lead, Enterprise And Industry Marketing
    Shopify
    Vancouver, Bc, Ca
  • Shopify
    Senior Marketing Lead, Enterprise Campaigns
    Shopify Apr 2024 - Present
    Ottawa, On, Ca
  • Shopify
    Product Marketing Lead, Enterprise
    Shopify Apr 2022 - Apr 2024
    Ottawa, On, Ca
  • Shopify
    Senior Content Marketing Manager
    Shopify Feb 2021 - Apr 2022
    Ottawa, On, Ca
  • Shopify
    Product Marketing Manager, Retail
    Shopify Jan 2020 - Feb 2021
    Ottawa, On, Ca
  • Loyaltyone
    Client Marketing Lead, Corporate Marketing
    Loyaltyone Sep 2017 - Sep 2019
    Toronto, Ontario, Ca
    • Responsible for strategizing, ideating, and executing annual client marketing plans to deliver impactful lead generation campaigns, grounded in measurable results and ROI• Strategize iterative product positioning for clients in collaboration with product COEs, and amplify that messaging across owned, earned, and paid channels, ensuring tone and voice are consistent• Lead new product brainstorms to identify target audience, customer challenges, competitive positioning, and key value propositions to inform go-to-market plans• Guide the development and activation of omni-channel content campaigns, to drive leads from awareness, through to customer loyalty and advocacy• Project manage complex work streams with multiple channels and teams, anticipating and flagging risks, while celebrating milestones• Analyze and measure data and insights f rom campaigns to inform project and quarterly business reviews, and infuse key learnings into go-forward campaign planning• Build and manage relationships with internal teams, creative agencies, subject matter experts, global counterparts, and C-suite stakeholders
  • Itmethods Inc.
    Marketing Manager
    Itmethods Inc. Nov 2016 - Sep 2017
    Toronto, On, Ca
    • Led the inbound marketing initiatives across online channels to drive sales growth• Created engaging content to attract and nurture leads throughout the customer lifecycle• Updated the company website and reported on increased performance using Google Analytics• Managed 30+ PPC campaigns, resulting in a 60% increase in conversions over 6 months• Developed strategic positioning and messaging for new technical partnerships to lead potential customers through the marketing funnel• Tracked marketing leads in Salesforce and identified opportunities for engagement• Worked with internal and external teams to ensure projects were optimized through completion
  • Upaknee Inc.
    Marketing Manager
    Upaknee Inc. Nov 2015 - Nov 2016
    Toronto, Ontario, Ca
    • Strategized and executed Upaknee’s comprehensive Marketing Plan for 2016 • Held workshops to define the target audience, buyer personas, and develop unique value propositions for new products and verticals• Wrote blogs, case studies, and eBooks to engage leads at each stage of the buyer’s journey• Worked with customers and partners to manage relationships and develop co-marketing opportunities• Communicated product features and benefits concisely in response to RFPs
  • Veloxsites
    Marketing Coordinator
    Veloxsites May 2014 - Nov 2015
    Toronto, On, Ca
    • Managed all internal and external marketing initiatives including content, product, and partner marketing• Helped in the positioning and launch of new web-based tools, facilitating training sessions for customer success teams to up-sell their SMB clients• Created marketing material and collateral that supports the organization’s primary objectives• Created value-added resources for clients and their customers to facilitate a seamless go-to-market experience (training, scripts, media, guides, newsletters)• Evaluated analytics on customer data to identify digital business development opportunities• Led in the execution of the Veloxsites re-brand, updating all corporate collateral and the website
  • Leonardo Worldwide Corporation
    Marketing Assistant (Co-Op)
    Leonardo Worldwide Corporation Jan 2014 - May 2014
    Toronto, Ontario, Ca
    • Created educational content about hotel marketing trends including blogs, social media posts, emails, presentation scripts, video scripts, guides, website copy, and sales collateral• Identified and promoted third-party content that aligned with and strengthened the company’s position as experts in hotel marketing• Monitored and responded to social media activity in a professional and timely manner• Contributed to the development and execution of social media strategies to achieve team objectives• Identified key influencers in the hotel industry and developed relationships for co-marketing opportunities• Developed techniques to optimize search engine presence (SEO)
  • Kenna
    Customer Programs Assistant (Co-Op)
    Kenna May 2012 - Dec 2012
    Mississauga, On, Ca
    • Manage and Quality Assure data collection for 150 agricultural chemical retailers across Canada• Calculate reward and incentive payments for client's customers• Work within a close team to communicate, collaborate, and organize ideas • Investigate and solve transactional thresholds using problem solving skills• Ensure reconciliation of sales data for client•Effectively communicate with retailers and growers through phone and email•Apply vigorous attention to detail when analyzing transactional data and macro reports•Practice creativity and strategic idea generation in event planning and mass e-mails to retailers

Taylor Graham Skills

Leadership Direct Marketing Voiceovers Amazon Web Services Word Press Hubspot Event Planning Market Research Content Marketing Digital Marketing Advertising Conference Logistics Excellent Interpersonal Skills Marketing Microsoft Excel Social Networking Wordpress Time Management Campaign Management Social Media Marketing Market Analysis Client Relationship Management Email Marketing Podcasting Teamwork Project Management Data Driven Marketing Public Relations Marketing Communications Conference Sponsorships Marketing Strategy Copywriting Marketing Research

Taylor Graham Education Details

  • University Of Guelph
    University Of Guelph
    Marketing Management
  • Banting Memorial High School
    Banting Memorial High School

Frequently Asked Questions about Taylor Graham

What company does Taylor Graham work for?

Taylor Graham works for Shopify

What is Taylor Graham's role at the current company?

Taylor Graham's current role is Senior Lead, Enterprise and Industry Marketing.

What is Taylor Graham's email address?

Taylor Graham's email address is ta****@****nee.com

What schools did Taylor Graham attend?

Taylor Graham attended University Of Guelph, Banting Memorial High School.

What skills is Taylor Graham known for?

Taylor Graham has skills like Leadership, Direct Marketing, Voiceovers, Amazon Web Services, Word Press, Hubspot, Event Planning, Market Research, Content Marketing, Digital Marketing, Advertising, Conference Logistics.

Who are Taylor Graham's colleagues?

Taylor Graham's colleagues are Chris Sweeney, Natasha D., Asare Beverly, Zakaria Elfazazi, Kashan Waseem, Laxit Shahi, Claudio Munoz.

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