Taylor Graham Email & Phone Number

Vancouver, Bc, Ca

Ottawa, On, Ca

Ottawa, On, Ca

Ottawa, On, Ca

Ottawa, On, Ca

Toronto, Ontario, Ca

• Responsible for strategizing, ideating, and executing annual client marketing plans to deliver impactful lead generation campaigns, grounded in measurable results and ROI• Strategize iterative product positioning for clients in collaboration with product COEs, and amplify that messaging across owned, earned, and paid channels, ensuring tone and voice are consistent• Lead new product brainstorms to identify target audience, customer challenges, competitive positioning, and key value propositions to inform go-to-market plans• Guide the development and activation of omni-channel content campaigns, to drive leads from awareness, through to customer loyalty and advocacy• Project manage complex work streams with multiple channels and teams, anticipating and flagging risks, while celebrating milestones• Analyze and measure data and insights f rom campaigns to inform project and quarterly business reviews, and infuse key learnings into go-forward campaign planning• Build and manage relationships with internal teams, creative agencies, subject matter experts, global counterparts, and C-suite stakeholders

Toronto, On, Ca

• Led the inbound marketing initiatives across online channels to drive sales growth• Created engaging content to attract and nurture leads throughout the customer lifecycle• Updated the company website and reported on increased performance using Google Analytics• Managed 30+ PPC campaigns, resulting in a 60% increase in conversions over 6 months• Developed strategic positioning and messaging for new technical partnerships to lead potential customers through the marketing funnel• Tracked marketing leads in Salesforce and identified opportunities for engagement• Worked with internal and external teams to ensure projects were optimized through completion

Toronto, Ontario, Ca

• Strategized and executed Upaknee’s comprehensive Marketing Plan for 2016 • Held workshops to define the target audience, buyer personas, and develop unique value propositions for new products and verticals• Wrote blogs, case studies, and eBooks to engage leads at each stage of the buyer’s journey• Worked with customers and partners to manage relationships and develop co-marketing opportunities• Communicated product features and benefits concisely in response to RFPs

Toronto, On, Ca

• Managed all internal and external marketing initiatives including content, product, and partner marketing• Helped in the positioning and launch of new web-based tools, facilitating training sessions for customer success teams to up-sell their SMB clients• Created marketing material and collateral that supports the organization’s primary objectives• Created value-added resources for clients and their customers to facilitate a seamless go-to-market experience (training, scripts, media, guides, newsletters)• Evaluated analytics on customer data to identify digital business development opportunities• Led in the execution of the Veloxsites re-brand, updating all corporate collateral and the website

Toronto, Ontario, Ca

• Created educational content about hotel marketing trends including blogs, social media posts, emails, presentation scripts, video scripts, guides, website copy, and sales collateral• Identified and promoted third-party content that aligned with and strengthened the company’s position as experts in hotel marketing• Monitored and responded to social media activity in a professional and timely manner• Contributed to the development and execution of social media strategies to achieve team objectives• Identified key influencers in the hotel industry and developed relationships for co-marketing opportunities• Developed techniques to optimize search engine presence (SEO)

Mississauga, On, Ca

• Manage and Quality Assure data collection for 150 agricultural chemical retailers across Canada• Calculate reward and incentive payments for client's customers• Work within a close team to communicate, collaborate, and organize ideas • Investigate and solve transactional thresholds using problem solving skills• Ensure reconciliation of sales data for client•Effectively communicate with retailers and growers through phone and email•Apply vigorous attention to detail when analyzing transactional data and macro reports•Practice creativity and strategic idea generation in event planning and mass e-mails to retailers

Bachelor'S Of Commerce, Marketing Management

Education record